Fuel offer lifts Nissan summer sales push

Abu Dhabi motorists weighing new-car purchases are being offered up to three years of free fuel on selected Nissan models, as Al Masaood Automobiles seeks to sharpen showroom demand during the summer travel season and ease ownership costs at a time of elevated petrol prices.

Al Masaood Automobiles, the authorised distributor of Nissan vehicles in Abu Dhabi, Al Ain and Al Dhafra, has launched the limited-time campaign across its Nissan showroom network. The offer covers five models: the Magnite, X-Terra, X-Trail, Altima and Pathfinder, giving buyers options across compact, mid-size and larger family vehicles as well as the sedan segment.

The campaign places fuel savings at the centre of the purchase proposition, reflecting a shift in buyer priorities from headline vehicle prices to the wider cost of ownership. Petrol remains a recurring expense for drivers across the UAE, particularly for households with daily commutes, school runs and longer inter-emirate journeys. May fuel prices put Super 98 at Dh3.66 a litre, Special 95 at Dh3.55, E-Plus 91 at Dh3.48 and diesel at Dh4.69, making fuel-linked incentives more visible to consumers.

Monthly pricing under the campaign starts at Dh799 for the Nissan Magnite, Dh1,717 for the X-Terra, Dh1,890 for the X-Trail, Dh1,950 for the Altima and Dh2,550 for the Pathfinder. Eligible models are also being offered with a five-year warranty and roadside assistance, adding aftersales support to the fuel benefit as distributors compete on practical value rather than discounts alone.

“Fuel is a real and recurring cost, and this offer is our way of easing that burden for customers,” said Bachir Gemayel, sales and marketing director at Al Masaood Automobiles. The company is positioning the campaign around summer mobility, when families often increase road travel within the UAE and across the Gulf, while buyers also assess running costs before committing to a new vehicle.

The model selection suggests a broad targeting strategy. The Magnite caters to cost-conscious urban buyers seeking an entry point into the Nissan line-up. The X-Trail and X-Terra appeal to families needing space and flexibility, while the Pathfinder sits higher in the range for customers looking for larger seven-seat capability. The Altima keeps the sedan category in focus at a time when SUVs dominate showroom traffic but saloons remain relevant for commuters and fleet buyers.

The offer also comes as competition in the UAE automotive market intensifies. Vehicle sales expanded strongly in 2023 and 2024, but the market has shown signs of cooling in 2026, with buyers becoming more selective on finance, warranties, service packages and energy costs. Nissan remains among the country’s leading brands, while Toyota continues to hold the largest share and Chinese marques are gaining attention with aggressive pricing, technology features and expanding electric-vehicle line-ups.

Fuel-related promotions are part of a wider industry response to changing consumer behaviour. Dealers have been using deferred-payment plans, zero per cent finance, extended warranties, free service packages and trade-in support to keep demand active. For customers, these offers can reduce immediate pressure, though the true value depends on vehicle use, financing terms, mileage, eligibility conditions and the way fuel benefits are calculated.

Al Masaood Automobiles has also been strengthening its broader aftersales and logistics infrastructure. The company opened a new parts distribution centre in Khalifa Economic Zones Abu Dhabi earlier this year, aimed at improving spare-parts availability and vehicle uptime across its network. Such investments are increasingly important as customers compare not only purchase prices, but also service speed, warranty coverage and long-term reliability.