Lexus sharpens IS350 for Middle East drivers

Lexus has introduced the latest IS350 sports sedan across Middle East markets, presenting a refined version of its compact luxury performance model with updated design, enhanced safety technology and improved driving dynamics aimed at strengthening the brand’s presence in the region’s premium saloon segment.

Showcasing a sharper visual identity and upgraded digital features, the updated IS350 continues the evolution of a model line that has defined Lexus’s approach to performance-oriented luxury for more than two decades. The refreshed sedan emphasises a more aggressive stance and driver-focused cockpit while retaining the rear-wheel-drive architecture that has characterised the IS family since its debut in 1999.

Lexus positions the new IS350 as a vehicle combining sporting performance with refined comfort, targeting customers in markets such as the Gulf states where demand for premium sports saloons remains strong. Regional distributors say the introduction aligns with broader efforts by luxury carmakers to deliver technologically advanced vehicles tailored to drivers seeking both performance and everyday practicality.

Exterior changes define the most immediate transformation. Designers have refined the front fascia to accentuate the sedan’s low centre of gravity and wide stance, reinforcing a more purposeful and athletic presence on the road. The revised front design integrates a reshaped grille and aerodynamic details that underline Lexus’s signature styling language. Updated lighting elements and sculpted body lines give the car a more focused appearance, while newly designed 19-inch aluminium wheels contribute to the dynamic profile.

Performance remains central to the IS350’s identity. The model is powered by a naturally aspirated 3.5-litre V6 engine producing about 311 horsepower, paired with an automatic transmission and available in rear-wheel-drive or all-wheel-drive configurations. Engineers have implemented revisions to steering calibration and suspension components aimed at improving handling precision and ride comfort. These adjustments are part of Lexus’s ongoing development philosophy known as the “Lexus Driving Signature”, which seeks to deliver responsive control, stability and a consistent driving feel across its vehicle lineup.

The updated sedan also reflects changes in Lexus’s performance strategy. Earlier high-output variants such as the V8-powered IS500 have been phased out, leaving the IS350 as the principal performance offering in the range. Industry analysts interpret this move as part of a broader shift by luxury manufacturers toward balancing performance with efficiency and regulatory requirements in global markets.

Inside the cabin, Lexus has redesigned the driver environment to emphasise connectivity and ease of use. A 12.3-inch digital instrument cluster now sits behind the steering wheel, complemented by an equally sized central multimedia display integrated into the dashboard. The updated infotainment interface improves visibility and usability while supporting smartphone connectivity and advanced navigation functions. Interior materials have also been upgraded, including decorative elements made from forged bamboo that highlight the brand’s emphasis on craftsmanship.

Comfort and entertainment features form another pillar of the new model’s appeal. A standard premium audio system with ten speakers is included, while buyers can opt for a 17-speaker Mark Levinson surround-sound system designed to deliver an immersive listening experience. The cabin also incorporates wireless charging, USB-C ports for front and rear passengers, and redesigned climate-control switches positioned beneath the central display.

Safety technology has been strengthened through the integration of the latest Lexus Safety System+, which includes advanced driver-assistance features designed to enhance situational awareness and reduce collision risks. The system combines functions such as adaptive cruise control, lane-departure alerts, and pre-collision monitoring, reflecting the brand’s commitment to integrating active safety into its core vehicle architecture.

Colour and styling choices have also been expanded to broaden the model’s appeal. The exterior palette features seven paint options, including a new metallic shade known as Wind that highlights the vehicle’s sculpted surfaces. Interior options include a bold Radiant Red theme exclusive to F SPORT models, reinforcing the performance-oriented character of the variant.

Regional automotive markets have witnessed strong competition in the premium sports saloon category, where models from European manufacturers traditionally dominate. Lexus aims to differentiate the IS350 through its reputation for reliability, distinctive design and refined driving experience. Industry observers note that buyers in Gulf markets often prioritise durability and comfort alongside performance, factors that align with Lexus’s long-standing brand strengths.

Sales of the IS series have exceeded 1.3 million units worldwide across more than 40 markets, illustrating the enduring popularity of the compact luxury sports sedan segment. Over successive generations the model has served as a gateway for customers entering the Lexus brand, offering a blend of sporty handling and premium craftsmanship.

Introduction of the updated IS350 arrives as global carmakers accelerate investment in advanced safety technologies, digital interfaces and performance refinement. Luxury brands are increasingly focusing on incremental upgrades to established models while preparing for broader transitions toward electrified vehicle portfolios.