Why a Growing Number of German-Speaking Founders Are Choosing Dubai

There is a particular kind of conversation happening in Munich, Vienna, and Zurich right now. A founder runs the numbers on another year of operating at home, looks at the tax line, the energy bill, and the months lost to permits and paperwork, and starts asking a question that would have seemed exotic a decade ago: what would it actually take to run this from Dubai?

In 2026, more of them are not just asking. They are going. The flow of German, Austrian, and Swiss entrepreneurs into the United Arab Emirates has moved from a trickle of crypto traders and lifestyle YouTubers into something broader and more serious: software firms, e-commerce operators, consultancies, trading companies, and family-owned exporters. It is worth understanding what is genuinely pulling them, what is pushing them, and what this means for an economy that has spent fifteen years trying to wean itself off oil.

The pull is real, and it is not only about tax

The headline reason people cite is money kept. The UAE charges 0 per cent personal income tax, so a founder who pays themselves a salary or takes dividends keeps far more of it than they would under a German top rate north of 45 per cent once solidarity surcharge and social contributions are layered on.

On the corporate side, the UAE introduced a 9 per cent corporate tax on taxable profit above AED 375,000, with 0 per cent below that threshold. There is also Small Business Relief for eligible companies under a defined revenue ceiling, which can reduce the burden further for genuinely small operations in their early years. Compared with combined corporate rates of roughly 30 per cent in much of Germany, 9 per cent is a meaningful gap, even after you account for the fact that it is no longer zero.

But tax is only the entry point. Several structural advantages compound it:

Since the 2021 commercial company reforms, 100 per cent foreign ownership is permitted for most business activities on the mainland, not just inside free zones. Most, not all: a list of strategic activities still requires local participation, which is exactly the kind of detail founders should check before assuming.

Residency through the business. Setting up a company is the standard route to a renewable residence visa for the owner and immediate family, which makes relocation a practical reality rather than a paperwork dead end.

Position and connectivity. Dubai sits within a few hours’ flight of Europe, South Asia, and East Africa, with one of the world’s busiest airports and a major container port. For anyone selling across those regions, the geography does real work.

Stability of currency and politics. The dirham has been pegged to the US dollar for decades, which removes a layer of exchange-rate anxiety, and the political environment has been predictable in a way that, fairly or not, parts of Europe no longer feel.

The push from home is quieter but just as strong

It would be lazy, and inaccurate, to frame this as Europe-bashing. Germany, Austria, and Switzerland remain wealthy, well-run, deeply capable economies. But the DACH founder class is responding to a set of frustrations that have hardened over the past few years.

Taxation is the obvious one, yet the more revealing complaints are about friction. Energy costs spiked and never fully retreated, which matters to anyone running physical operations. Bureaucracy moves slowly: registering changes, getting approvals, and dealing with administrative drag can consume weeks that a smaller business cannot easily absorb. There is a creeping sense among some founders that the system is optimised for large incumbents and the cautious, not for people trying to build something quickly.

None of this makes Europe a bad place to live or work. It does make a low-tax, fast-to-incorporate jurisdiction with English as the language of business look unusually attractive to a founder whose work is portable. When the cost of staying is rising and the cost of leaving is falling, people move at the margin. That is what we are watching.

The practical reality, minus the brochure

Here is where honesty matters more than enthusiasm.

Free zone, mainland, and the Golden Visa

The first decision is structural: free zone or mainland. Free zones offer streamlined setup and have historically been the default for service and trading businesses, while a mainland licence is generally needed to trade directly within the local UAE market and to take certain government contracts. The right answer depends entirely on who your customers are. Anyone weighing the move should treat the choice of structure, and the choice of which free zone, as the consequential decision it is, which is why most people end up taking advice on company formation in Dubai rather than guessing.

The 10-year Golden Visa adds a longer-horizon option for those who qualify through investment, specialised skills, or business ownership, giving stability beyond the standard renewal cycle.

The myth that gets people burned

The misconception that needs killing is simple: Dubai is not “tax free for everyone” anymore, and pretending otherwise is how people get caught out. A corporate tax exists. Economic substance expectations and real-presence rules are not decorative. A shell with a mailbox and no genuine activity is exactly the structure that invites scrutiny, both in the UAE and back home.

Who should stay put

A credible adviser tells people not to come as often as they say yes. Relocation is the wrong move for several groups.

If you cannot build genuine substance, a real office, local decision-making, actual staff or operations, the structure is fragile and the tax position is questionable. If your customers, your team, and your day-to-day operations remain entirely inside the EU, your home country may still have a legitimate claim on your profits, and a UAE licence will not make that disappear. And if the real motivation is lifestyle rather than business, that is a personal choice, but it should not be dressed up as a tax strategy.

Doing it properly

Relocating well takes patience on three fronts:

Corporate account opening involves serious KYC and can take weeks. Plan for it; do not be surprised by it.

Build a real footprint. The point is to actually operate from here, not to appear to.

Register for corporate tax, keep proper accounts, and file on time. The low rate comes with administrative obligations that are not optional.

What it means for the UAE

Step back and the macro picture is the more interesting story. Every founder who relocates with capital, clients, and a team is a small deposit into the UAE’s long project of diversifying beyond hydrocarbons. The aggregate effect is a deeper base of small and medium enterprises, an inflow of talent, and a widening of the non-oil economy that the leadership has explicitly prioritised.

There are open questions. Regional competition is intensifying, with Saudi Arabia, Qatar, and others courting the same founders, which keeps pressure on the UAE to stay attractive. And a model built partly on tax advantage must navigate a global environment that is slowly tightening minimum-tax norms. Sustainability will depend on whether the UAE keeps converting arrivals into rooted businesses rather than flags of convenience.

For now, the direction is clear. The DACH entrepreneur looking outward in 2026 is not chasing a fantasy of zero tax. They are making a sober calculation that a 9 per cent rate, fast incorporation, and a stable, connected base beats the rising cost of standing still. That calculation, multiplied across thousands of decisions, is quietly reshaping who builds what, and where.

Author bio

START is a Dubai-based company-formation consultancy that helps German- and English-speaking entrepreneurs establish businesses in the United Arab Emirates. The firm advises founders on free zone and mainland setup, residency and visa routes, corporate banking, and ongoing tax and compliance obligations, with an emphasis on building genuine substance rather than paper structures. START works with software companies, e-commerce operators, consultants, and trading firms relocating from the DACH region and beyond. More information is available at startdxb.ae.