Digital gold has arrived in the Gulf. It still answers to the gram.

1. Two buyers, one price

Walk through the Dubai Gold Souq on a busy evening and you will see two buyers who think they are doing completely different things. One is turning a 22-karat bangle over in his hand, watching the shopkeeper punch the day’s rate into a calculator. The other is standing a few feet away on his phone, buying three grams of gold inside an app: no bangle, no receipt to fold into a wallet, just a balance that ticks up on a screen. They believe they are in two different markets. They are not. Both are buying a claim on the same metal at the same underlying price. Only the wrapper has changed.

2. The shapes digital gold takes in the Gulf

That wrapper is changing quickly, and on several fronts at once. The Dubai Multi Commodities Centre (DMCC) has been pushing the tokenisation of real-world assets, with gold among the most obvious candidates. Gold-backed tokens such as Pax Gold already let anyone hold a digital claim that is redeemable for physical bullion. Gold exchange-traded funds (ETFs) — funds that hold bullion on your behalf and trade like a share — are drawing record inflows across the region and Asia. A growing list of apps now sells fractional grams to buyers who would never set foot in a souk. For a part of the world where gold is both a savings account and a statement of sentiment, this is a real change in how people own the metal.

It is worth being precise about what these products are, because the marketing tends to blur it. An ETF is a fund you buy a share of. A gold-backed token is a cryptographic claim on a specific weight of allocated metal. A digital-gold app usually buys and vaults real gold, then credits you a fraction of it. The custody arrangements differ, and the fees differ a great deal. What they share is the thing that matters most: every one of them is priced off the same physical gold, quoted internationally in dollars per troy ounce and, for anyone in this region, far more usefully in price per gram.

3. Why the gram still decides the value

The gram is the unit that runs the Gulf, and digital products have not changed that. A troy ounce is 31.1 grams, a number most buyers here never think about because they have always shopped by the gram and by karat. Purity still scales the price the same way it does at the counter: 24-karat is pure, 22-karat — the regional favourite — is 91.7 per cent, with 21-karat and 18-karat stepping down from there. When a token or an app quotes you a price, it is doing the same arithmetic the souk has done for generations, only behind a cleaner interface. The convenience is genuine. The metal underneath is identical.

4. The price you cannot see

This is exactly why understanding the underlying price matters more in the digital era, not less. When you buy a bangle, the premium is visible: you can see the making charge, you can haggle, and you know roughly what the gram should cost that day. Digital products move that spread out of sight. A token can trade slightly above or below the metal it represents. An app may bake its margin into a “buy” price you never compare against the live rate. An ETF carries an annual fee that quietly compounds. None of this is sinister, but none of it is free either, and the only way to judge any of it is to know the reference price the product is supposed to track. A buyer who knows the live per-gram gold price across the Gulf can look at a digital quote and tell, within seconds, whether they are getting metal or getting a margin. That reference is now published free and updated through the day on DahabPulse’s gold-data page, per karat and in every Gulf currency plus the Egyptian pound.

5. The currency layer most buyers miss

The currency dimension is the part outsiders overlook, and it does not vanish when gold goes digital. The dirham, the Saudi riyal and most currencies of the Gulf Cooperation Council (GCC) are pegged to the US dollar, so their gold prices move almost in lockstep with the international spot rate. The Egyptian pound floats, which means an Egyptian buyer feels two forces at once — the global gold move and the pound’s own swings — and often sees sharper jumps than a buyer in Dubai on the very same day. A token priced in dollars hides that entirely until you convert back into the currency you actually spend. The headline “gold hits a record” can be true globally and still understate, or overstate, what changed in your own pocket.

6. Form versus metal

So where does this leave the Gulf saver weighing a digital product against the old habit of buying physical? The honest answer is that the choice is about convenience, custody and trust, not about the metal. Digital gold is easier to buy, easier to divide and easier to store. Physical gold is yours in a way a screen balance is not, and it carries a cultural weight no token replicates. Both rise and fall with the same number. The wiser move, whichever you choose, is to stop treating the form as the investment and start treating the per-gram price as the thing you are actually buying.

Gold in the Gulf has survived every change in how it is bought, from the brass scales of the old souk to the apps on a phone. The form keeps modernising. The gram does not care.

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