Sharjah Skyline

Sharjah Economic Development Department and Sharjah Digital Department have introduced an AI-powered Trade Name Issuance Service at GITEX Global 2025 that can cut name issuance time by as much as 98 per cent. The initiative, built into the DS Assistant tool on the Digital Sharjah platform, analyses business activity data and generates compliant trade name suggestions without human intervention.

The system assesses a company’s industry, preferred naming style and regulations, then offers tailored naming options. By automating the approval workflow, it dramatically reduces processing delays and human error. Officials say this service marks the world’s first fully AI-based trade name issuance mechanism.

Hamad Ali Abdallah Al Mahmoud, Chairman of SEDD and member of the Sharjah Executive Council, said the move underscores the emirate’s goal to streamline business setup and reinforce its position as a regional innovation hub. He noted that SEDD is deepening collaboration with other government entities to expand digital transformation across regulatory and business services.

The service dovetails with broader efforts at the Sharjah Government Pavilion to showcase human-centred digital governance. Among other highlights at GITEX, the Hamriyah Free Zone Authority unveiled a Remote Company Formation project using a Vision LLM to validate identities and documents via live video calls. SDD’s pavilion also featured infrastructure systems for energy management, smart building monitoring and citizen-oriented digital welfare platforms.

Across the UAE, government agencies at GITEX are unveiling AI systems to modernise public services. Dubai Customs launched its “Voice of Customer” platform, which ingests feedback from multiple channels, applies sentiment analysis, and converts insights into action points to improve operations. The platform supports strategic decision-making by flagging emerging client concerns in real time.

Meanwhile, the broader GITEX 2025 agenda focused heavily on sovereign AI, data sovereignty and smart city ecosystems. The event drew over 6,800 exhibitors, 2,000 startups and delegates from 180 countries. Tech firms rolled out next-generation AI, quantum computing and biotechnology solutions aimed at accelerating public sector transformation.

Analysts view Sharjah’s trade name issuance system as filling a niche in the process of company formation—one that has typically remained manual and fragmented in many jurisdictions. By embedding naming rules, business-activity semantics and regulatory checks into algorithmic logic, the system could reduce friction for entrepreneurs. Yet its success will depend on the AI’s ability to interpret diverse naming preferences, local culture, language nuance and prevent politically or culturally sensitive outputs.

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The Ajman Department of Finance unveiled a suite of smart payment services at GITEX Global 2025, signalling its bid to position the emirate at the forefront of digital government finance solutions. The offerings include integration of the UAE’s national payment card “Jaywan”, a buy-now-pay-later option via its AjmanPay portal, and a unified financial management platform dubbed “Estidama system”.

Marwan Ahmed Al Ali, Director General of the Department of Finance in Ajman, said the new services aim to provide “flexible payment options” tailored to “all segments of society” and boost the emirate’s digital transformation agenda. The launch was attended by senior government and private-sector officials during the event.

The Jaywan card—launched by the Central Bank of the UAE to reduce reliance on global card networks—has now been linked with AjmanPay, allowing users to make payments via ATMs, e-commerce platforms and point-of-sale terminals. The Department also launched a zero-interest instalment option to facilitate fee payments and transactions in instalments or deferred payments.

The Estidama system is presented as a next-generation cloud-based platform comprising four interconnected modules that manage budgeting, initiative planning, financial execution and reporting. It promises to unify financial operations across the Ajman government, enhancing transparency and control over public spending.

Officials emphasised that these steps align with broader national efforts to digitise financial infrastructure. By integrating Jaywan into Ajman’s government payments, the emirate is tapping into the UAE’s goal of financial sovereignty and reducing dependence on foreign card networks.

Partnership with First Abu Dhabi Bank underpins the linking of Jaywan with AjmanPay, showcasing public–private collaboration in driving fintech infrastructure. The Department described the move as a qualitative addition to its digital ecosystem, reflecting its commitment to “innovation in government payment systems”.

During GITEX, Ajman’s government platform is also showcasing AI, data analytics, and other advanced technologies in financial resource management. The participation underscores the emirate’s aim to benchmark itself in the regional competition over smart city and digital government credentials.

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Dubai’s Roads and Transport Authority inked three major Memoranda of Understanding this week at GITEX Global 2025, forming strategic partnerships with KHDA, Parkin PJSC, and PayPal to deepen integration of the nol card ecosystem.

Under the agreement, RTA and the Knowledge and Human Development Authority, in partnership with GTS Alive Middle East, will roll out the “Study in Dubai – nol ISIC” card, enabling students to use nol across campus services and lifestyle benefits. The nod with Parkin aligns its digital parking operations with the nol payment interface, while the PayPal deal aims to embed nol into broader digital commerce and point-of-sale systems.

Mohammed Al Mudharreb, Chief Executive Officer of RTA’s Corporate Technology Support Services Sector, led the signings on behalf of RTA. On the KHDA side, Dr Saeed Mubarak bin Kharbash and Michal Lezo signed for KHDA and GTS Alive Middle East respectively; Parkin’s participation was endorsed by Mohamed Abdulla Al Ali, and PayPal was represented by Otto Williams, SVP and General Manager for PayPal Middle East and Africa.

According to RTA, the thrust of the MoUs is to position nol as more than a public transport card — it aims to transition nol into a multifunctional payment instrument across retail outlets, restaurants, parking, entertainment venues, events, and institutional services. The authority hopes that expanding acceptance will drive convenience, reduce cash reliance, and support Dubai’s smart city ambitions.

KHDA emphasized the student-centric angle: the “Study in Dubai – nol ISIC” card is expected to be accepted across higher education institutions in the emirate, granting students access to discounts, campus services, and lifestyle perks under a unified payment mechanism. Officials stated it will enhance the student experience and streamline campus operations.

From Parkin’s standpoint, the collaboration enables interoperability between its parking systems and the nol platform — motorists may use nol directly for parking payments, potentially eliminating the need for separate digital wallets or parking apps. Meanwhile, PayPal’s role is to act as a bridge for merchants and service providers to adopt nol-based transactions, especially in digital and brick-and-mortar payment contexts.

These moves come amid a broader push by Dubai authorities to accelerate digital payment adoption and integrate city services under unified ecosystems. The expansion from transit to wider commerce mirrors trends in other global cities, where transport payment cards or mobile passes are becoming de facto urban wallets.

A challenge will lie in merchant adoption and technological integration. To be effective, retail outlets, parking operators, education institutions, and event venues must invest in infrastructure to accept nol-based payments, whether via terminals or backend systems tied to PayPal’s network. RTA has framed these partnerships as a pathway to co-developing nol-linked products and value-added services, creating new revenue streams and customer experiences.

Customer satisfaction is a recurring pillar in RTA’s narrative: by enabling one card to handle multiple daily transactions, the authority expects to reduce friction and improve uptake. Sustainability is also a stated goal — shifting transactions away from paper tickets and cash is presented as an environmental benefit.

Notably, Dubai is also spotlighting innovations in mobility at GITEX: the Trackless Tram, an AI-driven, driverless tram solution, is among projects on display. The new MoUs dovetail with such transport-led technology investments, reinforcing Dubai’s intent to integrate mobility and payments as part of its future city blueprint.

Within the education sector, KHDA’s endorsement of nol for student services signals a bridging of infrastructure between municipal systems and institutions — a model that, if successful, could serve as a template for other smart city programmes. The partnership with PayPal is particularly significant, since its global payments reach gives nol a pathway into cross-border and e-commerce transactions, beyond typical fare or local merchant payments.

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Commvault has entered a Memorandum of Understanding with HPE to scale joint cybersecurity, backup and recovery services across the Gulf and wider Middle East, unveiling the pact at GITEX Global in Dubai.

The agreement mandates co-development of integrated solutions and joint market initiatives combining HPE’s infrastructure platforms — such as GreenLake, Alletra Storage MP, Zerto, StoreOnce — with Commvault’s cyber-resilience and data protection capabilities. It aims to drive enterprise adoption of hybrid cloud backup, ransomware mitigation and cross-region redundancy.

HPE previously announced a broader strategic expansion of its alliance with Commvault aimed at neutralising advanced cyberthreats, spotlighting tighter integration across cloud, storage and policy automation. The local MoU is intended to bring those capabilities closer to enterprises operating in the Gulf and MENA markets.

HPE’s Zerto platform will feed into Commvault Cloud offerings to enable near-zero recovery time and point objectives, while snapshot immutability, geographic replication, and anomaly detection powered by AI are planned as central joint features. Running side by side, HPE’s storage and infrastructure fabric supports Commvault’s orchestration layer for unified policy enforcement across hybrid deployments.

Regional leadership within both firms emphasised the growing urgency of resilience as data volumes and threat sophistication rise. Yacob Ahli, HPE’s Commercial Director for UAE, said that the Gulf’s data-centric growth narrative demands infrastructure foundations that safeguard continuity. Havier Haddad, heading Commvault’s EMEA emerging markets distribution, framed the MoU as a strategic move to reinforce customer confidence in mission-critical operations across the region.

Analysts say the new alliance helps bridge a gap many enterprises in the Middle East face: lacking in-region partner support for complex, integrated cyber resilience stacks. By localising go-to-market strategies, certification and training, the partnership may reduce friction in adoption. Still, adoption also depends on regulatory compliance, cross-border data governance, and interoperability with incumbent systems.

Commvault has also introduced new additions to its HyperScale portfolio — HyperScale Edge and HyperScale Flex — designed to support remote and edge data protection workloads, broadening its partner ecosystem to include HPE, Dell, Lenovo and others. These tools complement its flagship HyperScale X offering.

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Mohammed Bin Rashid Housing Establishment is spotlighting a suite of digital housing solutions at GITEX Global 2025, announcing strategic tie-ups aimed at advancing smart infrastructure and inclusive living. The initiative underscores Dubai’s push to fuse technology with urban development amid intensifying global competition in digital transformation.

MBRHE is presenting new digital services engineered to optimise housing operations, energy efficiency and resident experience. At GITEX, the entity finalised a partnership with Emirates Islamic Bank to develop financing and digital payment tools tailored for homeowners, and earlier inked an agreement with AI Smart to retrofit housing units with assistive technologies for People of Determination. The latter includes deploying smart systems in five identified residences to enhance mobility and independence. These deals complement an existing MoU with Emirates Gas to supply next-generation LPG composite cylinders across MBRHE communities, complete with annual maintenance services.

As part of Dubai’s government ecosystem at GITEX, MBRHE is listed among Gold Partners in the Digital Dubai pavilion, joining over 50 public and private entities promoting the emirate’s City-as-a-Service model. This placement gives MBRHE visibility amid hundreds of technology players from more than 180 countries. The pavilion is intended to demonstrate cross-sector digital synergies across health, energy, mobility and governance spheres.

MBRHE officials emphasise a multipronged strategy. The partnership with Emirates Islamic is geared toward embedding embedded financial tools into housing services. The AI Smart alliance is positioned as a step toward inclusive smart homes. Meanwhile, the collaboration with Emirates Gas addresses energy reliability and safety in residential zones under MBRHE’s purview. In announcing the AI Smart engagement, MBRHE described it as aligning with UAE leadership’s agenda to empower all segments of society, especially People of Determination.

The move follows MBRHE’s earlier commitment with GFS Developments to launch the Smart Housing Forum 2025, a platform to convene global experts on sustainable housing innovation. That partnership, formalised in late September, frames GITEX as a conduit for showcasing outcomes and inviting further collaboration.

Industry analysts say MBRHE’s integration of housing, finance, energy and assistive technology is representative of a wider trend in the Gulf: public agencies are no longer viewing infrastructure in isolation but as an integrated service ecosystem. State-linked housing bodies are increasingly collaborating with fintech, cleantech, proptech and social inclusion tech firms to convert static assets into responsive, data-enabled platforms.

Critics caution that the true test lies in execution, particularly in integrating legacy systems, ensuring cybersecurity across interconnected modules, and managing equitable access across lower-income beneficiary groups. For instance, retrofitting older housing stock with IoT or assistive systems often requires structural upgrades, which carry cost and logistical burdens.

At GITEX, MBRHE is expected to demonstrate live pilot models of smart home systems, energy monitoring dashboards, and resident apps that tie into real estate finance. These demos will act as proof points to entice further private sector engagement and scaling. MBRHE’s role as both regulator and operator gives it leverage but also raises accountability for outcomes.

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Dubai hosted the first public manned flight of Aridge’s Land Aircraft Carrier over Palm Jumeirah, a demonstration that showcases the vehicle’s dual-mode driving and flying capabilities and signals ambitions for the Gulf as an early adoption market.

The modular vehicle, combining a ground “mothership” with a detachable two-seat aerial unit, lifted off from the grounds near the Waldorf Astoria before reattaching and driving away. Aridge said the flight marks a milestone in its plan to roll out consumer deliveries in the Middle East by 2027.

Company executives reported that 600 units have already been pre-ordered by GCC firms, including UAE’s Ali & Sons Group, Kuwait’s Al-Sayer, and Qatar’s Almana, pushing the global tally past 7,000. The firm expects deliveries to begin in 2026 from a new facility in Guangzhou, capable of producing 10,000 vehicles annually.

Aridge’s modular design addresses a common challenge in flying car development: how to balance driving performance, storage, and aerial capability. The ground vehicle acts as a mobile energy platform and storage base, while the air module docks and undocks autonomously. The air unit’s control system uses a single-stick interface managing ascent, speed, and stability with built-in safety constraints such as geofencing.

This version is the fifth generation of the platform, evolving from earlier prototypes demonstrated in Dubai in 2022. For mass adoption, regulatory certification is pivotal: the UAE granted a special flight permit, allowing the test flights to proceed. Aridge’s air module has already received civil aviation type certification in China.

The startup forecasts a market worth of US $41 billion for China’s eVTOL sector by 2040, while projecting Middle East demand to reach about $11 billion. Executives say technological advances—shortened development cycles and lower costs—are making what once seemed science fiction increasingly viable.

Despite the showpiece flight, challenges remain. Integrating city air traffic management, ensuring safety for public use, and building air-ground infrastructure—such as landing pads, vertiports, and regulatory frameworks—are hurdles in most jurisdictions. Some analysts caution that even with promising prototypes, wide adoption may lag until certification, cost reduction, and public trust converge.

In the Gulf region, regulatory openness is proving advantageous: the UAE’s willingness to issue experimental permits positions it as a testbed, attracting innovators who might struggle to get approval elsewhere. Meanwhile, Aridge is lining up partnerships and agreements across the GCC to support sales, operations, and maintenance in local markets.

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Dubai — The Syrian Pavilion will make its first appearance at GITEX Expand North Star 2025, opening from 12 to 15 October, under the banner “Syria is Online.” This marks a milestone in Syria’s efforts to reconnect with the international innovation community and attract investment for its fledgling tech ecosystem.

The pavilion is being organised by SYNC, the Syria-Next Conference network, and backed by the Syrian Business Council and the U. S.–Syria Business Council. It aims to provide Syrian startups a platform to showcase digital solutions, engage in pitching sessions, facilitate panel discussions, and establish connections with global investors and industry partners.

Bassel Yassine Ojjeh, Chairman of SYNC and project lead for the pavilion, stated that the initiative intends to generate 25,000 tech-related jobs over five years through strengthened collaboration and external funding. He emphasised that GITEX offers “a vital step … to showcase Syrian talent and build partnerships that open doors for a new generation shaping the digital future.”

The pavilion will include startup pitch showcases, interactive tech talks, and networking forums. It plans to highlight projects in sectors such as fintech, AI, e-commerce, digital health and creative tech. Several Syrian entrepreneurs have already submitted entries, and a curated selection will present on the main stages of Expand North Star.

The move aligns with a broader expansion of national pavilions in this year’s GITEX edition. Brazil is participating as the Country Partner, and new delegations from Serbia, Hong Kong, Canada and Ecuador are set to join the global tech showcase. The event is expected to host over 1,800 startups and 1,000 investors managing over USD 1 trillion AUM, turning Dubai into a tech capital for dealflow.

Despite decades of conflict and economic sanctions, Syria retains a reservoir of technical talent across its population, especially among youth and diaspora communities. SYNC was founded with the objective of bridging Syrian innovators in Silicon Valley and the diaspora with on-ground talent, thereby facilitating collaboration, mentorship, and capital flows. The 2025 edition of SYNC was held in Damascus earlier this year, bringing together local technologists and overseas experts to discuss ecosystem development.

Still, Syrian tech ambitions face significant headwinds. Infrastructure deficits, internet connectivity constraints, regulatory uncertainties, difficulties in accessing cross-border payment systems, and war-induced economic fragmentation continue to challenge the sector’s scalability. International sanctions and distrust around financial compliance also complicate foreign investment.

To mitigate these risks, the pavilion’s backers aim to frame Syria’s entry into the tech market as more than symbolic. Organisers say they are structuring due diligence frameworks, matchmaking with vetted investors, and post-event follow-up mechanisms to sustain momentum beyond the exhibition.

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Dubai — DOOGEE is rolling out a bold “Tech For Nature” showcase at GITEX GLOBAL 2025, positioning itself at the intersection of rugged devices and sustainability. From 13 to 17 October, the company will host its exhibit at booth A40 in Hall 13, where its outdoor-oriented hardware and eco-aware design features will be on full display.

DOOGEE describes the exhibit as centred around its “Tech Impact” zone, a curated space meant to demonstrate how its devices can withstand extreme conditions while serving the needs of explorers, scientists, and rescue personnel. The lineup includes models engineered for shock, heat, immersion, and drops — with features aimed at bridging utility and resilience.

Among the highlight products is the V Max Play, which pairs a high-capacity battery with a 200 MP main camera and integrates a mini projector for on-the-go displays. DOOGEE also plans to exhibit the S200 Ultra, built with aluminium-titanium alloy framing and a rear display for rapid glanceable information. Wearables and peripheral devices are similarly designed for outdoor resilience: the Anywise W1 Pro watch offers dual-band GPS, 5ATM water resistance, and offline map capability, while BoneAir Swim provides bone conduction audio under IP68 waterproof rating.

The firm frames “Tech For Nature” as both a mission and a product philosophy—suggesting that its devices should “coexist with nature” rather than merely tolerate it. In its public communications, DOOGEE emphasises use of sustainable materials and energy-efficient design elements. For instance, it references the use of recycled coffee grounds in casing composites and UV-responsive surfaces that shift hues with ambient light.

DOOGEE is no stranger to rugged or niche technology showcases. Earlier in 2025, the company participated in GITEX Europe, where it spotlighted AI-enhanced rugged devices and wearables built for industrial and outdoor environments. The Dubai event, by contrast, marks its largest commitment yet to the consumer-facing “outdoor tech” narrative.

Analysts note that DOOGEE is entering a competitive space where brands like CAT, Ulefone, and Blackview already target the rugged market segment. To distinguish itself, DOOGEE appears to lean into hybrid positioning: ruggedness plus eco credentials. “The idea is to appeal to users who don’t want to sacrifice environmental sensibility for durability,” commented one industry observer.

GITEX GLOBAL 2025 is itself a major platform: this 45th edition of the event draws participants across AI, quantum, data centres, and startup ecosystems. DOOGEE’s exhibit is aligned with the trend of hardware firms emphasizing sustainability, resilience, and experience-driven product showcases.

Visitors at booth A40 will have hands-on access to the full “Tech For Nature” suite, including tablets, phones, wearables, and audio gear. DOOGEE is also promoting discounts on first orders for attendees and encouraging media and partners to trial devices on-location. Beyond demonstration, the firm is signalling intention to gear up distribution and service channels in regions where demand for rugged outdoor gear is rising.

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India is dispatching over 450 technology firms and startups to GITEX Global 2025 in Dubai, anchoring the India Pavilion under the aegis of ESC. The pavilion will span multiple halls and spotlight more than 100 Indian enterprises across sectors such as AI, cybersecurity, cloud computing, IoT, smart mobility, fintech and digital infrastructure. Organisations will also engage in high-stakes networking, investor roundtables and B2B matchmaking.

GITEX Global 2025, running from 13 to 17 October at the Dubai World Trade Centre, draws more than 6,800 tech companies and some 2,000 startups from about 180 countries. It is expected to be the largest edition to date, integrating themes such as physical AI, quantum computing, biomedicine and semiconductor innovation. Across the co-located Expand North Star event, over 1,200 investors managing assets exceeding US$1.1 trillion will scout opportunities among scale-ups and unicorns.

The India Pavilion marks a concerted push to convert India–UAE strategic frameworks into tangible tech commerce. With the India–UAE Comprehensive Economic Partnership Agreement and the Local Currency Settlement System operational, cross-border ICT trade has surged. Bilateral trade crossed US$100 billion during fiscal year 2024–25, and electronics exports alone reached US$3.7 billion, positioning the UAE as a key destination for Indian hardware shipments.

At a preparatory briefing, Kamal Vachani, ESC’s regional director for Dubai, described the pavilion as more than a display — “a living showcase of India’s tech prowess and growing synergy with the UAE.” ESC’s CEO, Gurmeet Singh, noted that many participating companies are MSMEs or first-time exporters, and that the pavilion aligns with India’s ambition to emerge as a global electronics hub.

India’s strategy at GITEX goes beyond sheer numbers. Firms are bringing solutions purpose-built for global markets — from smart city platforms to blockchain-enabled supply chains. The pavilion will host curated sessions on cross-border compliance, regulatory alignment, and scalable deployment across Middle Eastern and African markets.

For the UAE, the event reinforces its vision of acting as a global nexus for innovation and capital. Major corporate names such as G42, e&, IBM, AMD, Huawei, Microsoft, Oracle and Amazon Web Services will anchor the exhibitions. New entrants including Cerebras, Tata Electronics, Qualcomm and Tenstorrent will attempt to break in. The show also emphasises future-critical infrastructure: hyperscale data centres, quantum systems, and semiconductor roadmaps are front and centre.

Globally, one of the event’s linchpin themes is the maturation of AI into domain-specific systems. The AI Semicon track will address sovereign technology imperatives in chip design, while the Quantum Expo will present fault-tolerant architectures. At the intersection of AI and healthcare, companies like Mammoth Biosciences and Paradromics will illustrate how gene-editing and neurotech are being reimagined. Robotics firms will showcase humanoid prototypes and autonomous “robocars,” underscoring the pivot to “physical AI.”

Strategic partnerships form a parallel narrative. India and the UAE are finalising memorandum exchanges via the UAE-India Business Council to deepen collaboration across fintech, logistics, digital infrastructure and state-level investment. The CEPA Start-up Series launched earlier this year in New Delhi underscores a joint intent to foster innovation-led cross-border growth.

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Dubai — Hytera Communications unveiled a slate of artificial intelligence-driven communication tools designed specifically for public safety, law enforcement and defence sectors in the Gulf region, ahead of its showcase at GITEX Global 2025.

At the heart of Hytera’s push is a vision of integrated, mission-critical communications that fuse voice, video, and data streams with AI analytics to improve situational awareness, incident response speed and evidence handling.

The company will debut the P60 Smart PoC Radio, a compact device marrying push-to-talk over cellular capability with 3GPP-aligned mission-critical services. This enables frontline users to stream video, send data, and communicate via voice over a single radio interface. Also on display will be the SC700 LTE Body Camera, built for continuous field operation with extended battery life, high-definition video capture and advanced noise reduction in audio. The SC700 is integrated with Hytera’s upgraded Digital Evidence Management system, which automates evidence ingestion, classification and secure sharing while preserving a chain of custody.

Hytera also plans to demonstrate its Intelligent Mobile Enforcement Solution, an ecosystem combining body cameras, in-vehicle video units and AI models for real-time analytics such as facial recognition and licence plate detection. From command centres, data from multiple sensors can be aggregated and visualised to support dispatch decisions and resource allocation.

According to Stanley Song, Vice President at Hytera, the Middle East market represents one of the fastest growing regions for professional communication technologies. He emphasised that public safety systems must go beyond simple coverage — they must protect the integrity of data, location privacy, and resilience against cyber threats. Given the rising challenges of urban security, cross-border crime and regional instability, Song argued that interoperable, secure, AI-augmented communications can help authorities maintain continuity under stress.

Hytera’s roadmap reflects broader shifts in the mission-critical communications sector. Competing firms are also embedding AI capabilities and federated data architectures so that frontline devices act as sensors, not just radios. In parallel, regional governments in Gulf Cooperation Council states are investing heavily in smart city, surveillance and emergency response infrastructures, creating receptive demand for advanced solutions.

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Abu Dhabi’s government will lead a major showcase at GITEX Global 2025, unveiling a new era of AI-native public services under its Digital Strategy 2025–2027. The Department of Government Enablement will coordinate over 30 government and academic institutions in a pavilion displaying 55 flagship initiatives.

The event, held from 13 to 17 October at the Dubai World Trade Centre, will feature the launch of TAMM 4.0, positioning it as a flagship AI-driven government platform. Other key displays include AI Supervisor and Smart Investigator by the Abu Dhabi Police, Smart Hotel Check-In by the Department of Culture and Tourism, QMobility’s barrier-free parking pilot, the Personal AI Recruitment Companion, and Rayah, a student-parent tracking app from the Department of Education and Knowledge. The DGE expects many projects to be shown publicly for the first time, alongside immersive VR experiences aimed at portraying the impact of AI on diverse stakeholders.

Chairman of the DGE, Ahmed Tamim Hisham Al Kuttab, emphasised that public services are being designed around human needs, saying the “AI-Native by Design, Community-Driven by Purpose” approach drives a reimagined, intuitive government. DGE Director General Wesam Lootah added that over 100 high-impact AI solutions have already been deployed across the emirate, following assessments of nearly 400 options, moving toward the vision of being the world’s first fully AI-native government by 2027.

Abu Dhabi’s announcement underscores more than a display of technological ambition—it highlights strategic public sector transformation at scale. The emirate claims to have rolled out AI across more than 40 government entities, automating predictive service delivery, compliance analysis, and multilingual assistance. The upcoming pavilion will also showcase Sahatna, a health services initiative, and AI Majlis forums intended to foster public dialogue on ethical and inclusive AI adoption. Workforce transformation forms a core pillar: over 95 percent of Abu Dhabi’s 30,000 government employees have reportedly undergone extensive AI awareness and skills training, with AI leadership roles now embedded in all Abu Dhabi entities.

The Digital Strategy 2025–2027 backs this push with an investment of AED 13 billion dedicated to creating an AI-first government. Key transformation axes include lifecycle orchestration of public services, predictive governance, intelligent infrastructure, and a talent ecosystem to support long-term innovation. Abu Dhabi’s approach draws attention not only for local modernization but for its ambition to set a benchmark in government digital transformation globally.

GITEX Global 2025 is positioned as a pivotal stage for these ambitions. Now in its 45th edition, the event spans multiple intersecting tech domains—including AI, blockchain, sustainability, and digital infrastructure—and serves as a convergence point for technology, policy and innovation. Abu Dhabi’s participation marks its 14th consecutive presence, reinforcing continuity in its evolving digital narrative.

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The UAE Space Agency has rolled out a new digital platform designed to deliver space licences and permits entirely online via a smartphone app, enabling applicants to sign in using UAE PASS and monitor their application status. The launch took place in Dubai ahead of the GITEX Global 2025 tech expo.

This platform replaces traditional paper-based workflows with an integrated, automated system. Submissions, approvals and tracking are now consolidated into a user interface that aims to reduce processing times and increase transparency. Companies, start-ups and investors across the space sector will access the full lifecycle of licensing digitally, including renewals, amendments and compliance reporting.

UAESA’s chairman, Khalifa Al Shamsi, emphasised that the move aligns with the UAE’s ambition to become a regional space hub. “This platform reinforces our commitment to efficiency, sustainability and innovation,” he said. The agency expects that the system will eliminate redundancy, reduce human error and allow for better data analytics to guide policy decisions.

The system ties into UAE PASS, the country’s national digital identity service, meaning users can authenticate securely with existing credentials. Once logged in, applicants will receive real-time updates at each processing stage and be able to respond to requests or queries via the interface.

Behind the scenes, UAESA integrated the platform with multiple government entities—such as telecommunications regulators, frequency management and national security agencies—to ensure licensing decisions can access requisite data without repeated manual handovers. This interoperability was cited as a major technical hurdle during development, but UAESA says the system passes all requisite security audits.

Space industry observers see multiple competitive advantages. By cutting weeks or even months from licence cycles, the platform may attract foreign investment and accelerate project deployment. It also lowers the barrier for smaller actors — including universities or start-ups — to obtain permitting for satellite launches, ground stations or frequency allocations.

That said, challenges remain. Some firms have flagged concerns over the transition, especially those with legacy processes, noting that training and system migration will require internal adjustments. Also, regulatory complexity in cross-border space operations is unlikely to disappear entirely, so coordination with other national and international space authorities will still demand institutional engagement.

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GITEX GLOBAL 2025 is primed to showcase groundbreaking developments in artificial intelligence, drawing attention from industry leaders and innovators worldwide. The event is expected to play a pivotal role in shaping the future of AI, as a growing number of companies and startups highlight AI’s transformative capabilities across multiple sectors.

The spotlight will be on the innovative use-cases that AI offers, from healthcare and finance to transportation and beyond. AI’s potential to revolutionise industries is set to dominate discussions, as the event will feature a plethora of demonstrations, seminars, and cutting-edge technologies aimed at propelling AI to new heights. The highly anticipated conference will also address the challenges AI faces, particularly concerning data privacy, security, and the ethical implications of rapidly evolving technologies.

Several leading AI-driven companies are expected to debut next-generation products and services that will redefine the way businesses and consumers interact with technology. The launch of AI tools designed to optimise workflows, enhance customer experiences, and boost operational efficiency will take centre stage, underscoring AI’s growing role in the business world. Key players such as tech giants and emerging startups are preparing to demonstrate solutions that leverage AI for better decision-making, automation, and personalised services.

One of the most anticipated announcements is the unveiling of AI-powered healthcare technologies. AI’s ability to accelerate diagnostics, enhance patient care, and streamline administrative tasks is generating immense interest in the medical field. Exhibitors at GITEX GLOBAL 2025 will present AI-powered tools that use machine learning algorithms to analyse medical images, predict health risks, and support doctors in making faster and more accurate decisions. Such advancements have the potential to revolutionise healthcare delivery globally, improving outcomes and reducing costs in the process.

The financial services industry is also embracing AI, with a growing number of companies leveraging AI to enhance fraud detection, improve risk management, and optimise investment strategies. AI’s capabilities in analysing vast amounts of financial data in real-time are being used to identify patterns and trends that would be difficult for human analysts to detect. During GITEX GLOBAL 2025, financial institutions and fintech startups are set to demonstrate how AI is reshaping the way investments are managed and how consumers interact with their financial institutions.

Another key area where AI is making waves is autonomous transportation. From self-driving cars to AI-assisted logistics, the transport sector is undergoing a dramatic shift. At GITEX GLOBAL 2025, industry leaders will reveal advancements in AI-driven transportation solutions that promise to improve safety, reduce traffic congestion, and make travel more efficient. AI’s ability to process vast amounts of real-time data and make split-second decisions is crucial to the development of autonomous vehicles and their integration into the wider transportation ecosystem.

AI’s role in cybersecurity is also a hot topic at GITEX GLOBAL 2025. As cyber threats become more sophisticated, AI is increasingly being used to detect, prevent, and respond to security breaches. By analysing patterns in network traffic and identifying anomalies, AI-powered cybersecurity systems can rapidly identify and mitigate threats, offering a new level of protection for organisations and consumers alike. The growing importance of AI in safeguarding sensitive information and ensuring secure digital environments will be a central theme during the event.

Sustainability is another area where AI is being leveraged to drive change. From optimising energy usage in smart cities to improving the efficiency of manufacturing processes, AI is helping industries become more sustainable. GITEX GLOBAL 2025 will showcase AI technologies that are not only transforming industries but also contributing to global sustainability goals. These solutions promise to reduce carbon footprints, lower energy consumption, and make industries more efficient and environmentally friendly.

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GITEX, the iconic technology and innovation expo, is broadening its footprint by expanding into Vietnam, heralding a new chapter for the Southeast Asian nation’s burgeoning digital economy. With the event’s successful history in the Middle East and Asia, this expansion signals a strong shift towards positioning Vietnam as a central player in the global digital arena. The launch aligns with Vietnam’s ambitious vision to develop a digital economy worth over $200 billion by 2030, driven by the country’s evolving tech ecosystem, government-backed initiatives, and an increasingly connected population.

GITEX Vietnam, set to take place in Hanoi, is expected to be a major catalyst for the nation’s digital transformation. The expo, known for showcasing the latest advancements in AI, cloud computing, cybersecurity, and smart technologies, will provide a platform for global tech giants and local startups to foster collaboration. This shift not only promises to boost local innovation but also offers international companies the opportunity to tap into Vietnam’s rapidly growing market. The country’s young, tech-savvy population and expanding digital infrastructure make it an ideal destination for the event, underscoring the symbiotic relationship between GITEX’s global platform and Vietnam’s digital future.

The expansion into Vietnam is a testament to GITEX’s strategic move to capture the rising tide of digitalisation across Southeast Asia. According to industry analysts, Vietnam’s digital economy is one of the fastest-growing in the region. With the government’s commitment to building a robust digital infrastructure, the country aims to integrate digital solutions across key sectors, including healthcare, education, logistics, and manufacturing. This government push is expected to further accelerate innovation in AI and blockchain technologies, sectors where Vietnam has begun to make notable strides.

One of the main drivers behind Vietnam’s digital economy ambitions is the government’s Digital Transformation Program, which aims to equip businesses and individuals with the tools to thrive in the new digital world. As part of this initiative, the Vietnamese government has pledged to support local startups and foster an environment conducive to technological advancements. Public-private partnerships are expected to play a pivotal role in bridging the gap between government policy and the commercial sector, ensuring that both infrastructure and innovation go hand in hand.

GITEX’s involvement in this transformation is poised to elevate Vietnam’s digital capabilities on the global stage. By offering a comprehensive view of the latest trends, technologies, and business solutions, the event will expose Vietnamese enterprises to the tools and insights needed to enhance productivity, efficiency, and innovation. As part of the expansion, Vietnam’s homegrown tech companies will also be able to showcase their capabilities, fostering collaboration with global leaders in digital technologies.

The 2025 edition of GITEX Vietnam will feature a broad spectrum of sectors, including digital health, fintech, artificial intelligence, and cybersecurity. These areas align closely with the country’s vision to modernise key industries and improve overall living standards through technology. AI, for instance, is expected to play a crucial role in enhancing Vietnam’s manufacturing sector, enabling greater automation and precision in production. Additionally, fintech’s rise in Vietnam promises to boost financial inclusion by offering innovative solutions to underserved populations, with digital payments and mobile banking expanding rapidly in urban and rural areas alike.

The growing momentum of GITEX in Southeast Asia is evident through its ongoing success in regions like the UAE, India, and Saudi Arabia, where it has served as a crucial platform for digital transformation discussions. The move into Vietnam further strengthens its position as a global tech hub, providing valuable opportunities for cross-border collaboration. Vietnamese companies, eager to expand their reach, will benefit immensely from the international exposure GITEX provides, potentially paving the way for future partnerships, investments, and technological breakthroughs.

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The RNTrust Group is set to roll out its digital-trust architecture under the banner “Infinite Trust” at GITEX Global 2025 in Dubai. The offering is built around three flagship technology pillars—BOAT orchestration, cyber-intelligence, and stratum-level time synchronisation—aimed at solving friction points faced by large enterprises operating across complex, digital ecosystems.

At the core of the strategy is Coopera BOAT, RNTrust’s enterprise orchestration and automation engine, which integrates bots, APIs, microservices, content, case-management, and AI agents under a unified platform. The company positions BOAT as a successor to legacy BPM and ECM systems, enabling long-running and cross-domain workflows across IT and business domains. Integrated AI and generative flows help with decision intelligence and unstructured data extraction. RNTrust claims the platform aligns with market forecasts that predict the orchestration market will expand markedly in the coming years.

Complementing BOAT is ThreatLeap, a cyber threat intelligence and compliance platform operating 24/7 to scan external attack surfaces, detect leaks, misconfigurations, phishing domains and advanced threats, and flag compliance gaps across regulations such as NIS2, DORA, GDPR and PCI-DSS. The system is portrayed as proactive, intended to reduce risk exposure rather than simply respond to incidents.

Lastly, the group is spotlighting StratumOne, a time-synchronisation solution leveraging GNSS signals, atomic clocks and precision engineering to deliver nanosecond-level accuracy. Target sectors include finance, telecoms, 5G networks and critical infrastructure where time precision is essential.

RNTrust leadership will host product demos and discussions at the Novotel World Trade Centre during the expo, targeting CIOs, CISOs, system integrators and partner firms. The platform claims deployments and partnerships across the GCC, Europe and the U. S., drawing on R&D centres in Southeast Europe, Italy and the UAE.

The company frames “Infinite Trust” as a unification strategy—bringing orchestration, security and timing coherence into a cohesive architecture that can scale across diverse enterprise landscapes. This positioning aims to appeal to large organisations wrestling with digital transformation, hybrid workloads, compliance burdens and the growing attack surface of distributed systems.

Market watchers note that digital trust is becoming a key battleground for software and cybersecurity vendors. The integration of orchestration and security is a direction echoed by peers embedding zero-trust and AI decision engines into automation platforms. The time-sync component adds a niche yet strategic dimension, tapping into sectors where precision timing is a regulatory and technical requirement.

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Genians and RASInfotech are set to showcase a unified cybersecurity stack centred on Network Access Control, Endpoint Detection & Response and Universal Zero Trust Network Access at GITEX 2025, positioning their approach as a path to measurable security outcomes in the Middle East and Africa.

At the heart of their presentation is the proposition that NAC is not just an access control tool but a foundational anchor for Zero Trust adoption. With RASInfotech acting as their MEA distributor, Genians claims to deliver seamless transitions from on-premises NAC systems to cloud-managed deployment models with no operational downtime, while extending enforcement to both IT and OT environments.

Genians’ EDR offering, emphasised as on-premises to satisfy data sovereignty demands, is promoted as a complement to NAC—working together to fortify visibility, threat response, and enforcement. Executives point to deployments in sectors such as government, healthcare and retail across the MEA region to validate their approach.

Cybersecurity demand in the region is rising sharply. The Middle East cyber market is projected to expand significantly in coming years. Observers note that adversaries are increasingly adopting AI-driven techniques such as deepfake phishing, polymorphic malware and supply chain intrusions, making traditional perimeter defences inadequate. At GITEX, solutions built on identity, device context and continuous monitoring are gaining traction.

To that end, Genians intends to demonstrate how NAC and EDR modules integrate into a unified Zero Trust architecture—eschewing fragmented SASE modules in favour of a cohesive platform. Their roadmap emphasises enforcement from the network layer outwards, rather than additive overlays. The company also claims to have identified threat campaigns—such as a North Korean cyber espionage operation leveraging ChatGPT—that its platform is capable of detecting and analysing, reinforcing its real-world efficacy.

Regional support is central to Genians’ strategy. RASInfotech maintains a technical support centre in India to offer 24/7 engineering backup across time zones, while a regional Korean government–backed cybersecurity initiative taps Genians and partner vendors to strengthen regional infrastructure resilience. The collaboration is framed around “regional sovereignty” in data control and local compliance alignment.

Within the channel ecosystem, the role of integrators and resellers is evolving. Traditional resellers are being pushed to become resilience architects—advisors that guide enterprises from legacy infrastructure to Zero Trust, rather than merely deploying point products. Genians and RASInfotech are reportedly investing in partner training, labs, and enablement to support that shift.

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Abu Dhabi’s Department of Health will present a portfolio of artificial intelligence–based healthcare solutions at the upcoming GITEX Global 2025 event in Dubai. The showcase is intended to reinforce the emirate’s ambitions to lead in digital health transformation and embed AI into clinical and public health systems.

DoH plans to display tools ranging from predictive diagnostics to personalised wellness platforms, emphasising preventive care and data-driven interventions. H. E. Dr Noura Khamis Al Ghaithi, Undersecretary of DoH, stated that leveraging AI is central to “reshaping how care is delivered” and enabling people to “live healthier, longer lives.”

The Abu Dhabi delegation will also highlight the emirate’s efforts to integrate AI across healthcare infrastructure, including hospital systems and community services. As part of the pitch, DoH intends to advance models that predict health risks, flag early disease onset, and streamline patient journeys from diagnosis to treatment.

The timing of this unveiling aligns with Abu Dhabi’s broader push into AI research and high-tech partnerships. In September 2025, Nvidia and Abu Dhabi’s Technology Innovation Institute launched a joint lab focusing on robotics and advanced AI models, including deployment of Nvidia’s “Thor” chip for robotic applications. That initiative is part of the UAE’s wider effort to become a global AI player.

At GITEX Global—a technology exhibition scheduled from 13 to 17 October at the Dubai World Trade Centre—the DigiHealth & Biotech track is expected to draw startups, tech firms and health ministries showcasing innovations across genomics, diagnostics, telemedicine and biotech. The exhibition emphasises frontier domains: physical AI, quantum computing, semiconductors and data-centre infrastructure.

Abu Dhabi is also seeking to signal that its AI investments are more than pilot projects. Through collaborations with private technology firms, academic institutions and regional health authorities, DoH aims to build a scalable, interoperable health data ecosystem. Under its strategy, AI modules would be deployed not just in tertiary hospitals, but in primary care, clinics, remote monitoring and wellness programmes.

Critics point to challenges ahead, including data privacy, algorithmic bias, regulatory oversight and integration with legacy systems. Effective AI deployment in health requires robust patient consent frameworks, transparent models and continuous validation across diverse populations. Observers note that many AI health systems falter when scaled beyond controlled environments.

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Serbia will serve as the Future Digital Economy Partner Country at GITEX Global 2025 in Dubai, becoming the first European nation accorded that role. The designation foregrounds Serbia’s ambitions to reposition itself from outsourcing hub to innovator in global tech markets.

Serbia’s IT exports crossed €3.5 billion in 2023, and the sector has maintained close to 20 percent year-on-year growth. The number of IT firms now exceeds 4,000, with many branching into domains such as fintech, health tech, AI and gaming. The Chamber of Commerce and Industry of Serbia, which leads the national delegation, views the GITEX platform as an opportunity to elevate the country’s narrative beyond cost-competitiveness to creative capacity.

Marko Čadež, president of CCIS, said Serbian firms are now pitching themselves as long-term transformation partners rather than simple vendors. He emphasised that enterprises increasingly expect strategic collaboration, not just software delivery. Meanwhile, analysts point to Serbia’s strong foundations—high math and engineering education standards, English proficiency, and relatively affordable costs—as a competitive edge in Eastern Europe.

Yet Serbia confronts headwinds. Talent retention is an ongoing challenge: many trained professionals migrate to Western Europe or the U. S. Infrastructure remains uneven, with rural areas lagging behind Belgrade in connectivity. In addition, venture capital inflows to the Balkans are smaller compared to Western Europe, constraining the ability of startups to scale aggressively.

Serbia is attempting to counterbalance those constraints through targeted programmes. The Chamber of Commerce has launched “Start 2,” a support scheme for scale-up firms, which includes mentoring and market access, and will be showcased at GITEX Europe in Berlin. The programme focuses on Serbian companies already achieving revenues above €250,000 and aims to open doors into German and EU markets.

At GITEX Global 2025, Serbia will present a showcase of startups and products under “North Star,” highlighting innovations in AI, e-commerce, predictive analytics, and diagnostics tools. Its delegation will also include outsourcing firms pitching upscaled offerings—product co-development, R&D support, and domain expertise in sectors such as telecom and healthcare.

GITEX organisers themselves have underscored Serbia’s place among rising tech nations: the 2025 edition includes 6,800 tech enterprises, 2,000 startups, and participant countries from 180 nations. Serbia joins Brazil and Pakistan as Country Partners this year—a reflection of the broader intention to diversify the event’s global footprint. The spotlight on AI, biotech, semiconductors, data infrastructure, and robotics offers Serbia a chance to align its exposure with the global themes defining tech agendas.

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Edgecore Networks will reveal its latest open infrastructure solutions at the OCP Global Summit in San Jose and GITEX Global in Dubai, with demonstrations of next-generation AI, networking, and compute platforms designed to ease deployment and boost performance.

The Taiwanese firm plans four flagship showcases: new Tomahawk 6–based data centre switches, a proof-of-concept for co-packaged optics, its Nexvec™ turnkey AI solution, and an upgraded Nous infrastructure controller offering composable compute management. The exhibitions will take place during the week of 13 October: at the OCP Summit from 13–16 October and at GITEX from 13–17 October.

Edgecore emphasises that the Tomahawk 6 switches can deliver more than 100 Tbps of bandwidth, supporting AI cluster demands with low latency and high density. The company adds that its CPO concept demonstrates integration of optical elements directly into switch silicon, reducing power and footprint. Its Nexvec™ offering is a pre-validated stack combining open networking with GPU compute, while Nous enables dynamic allocation of GPU, memory and compute resources.

Mingshou Liu, President of Edgecore, is quoted as saying that as AI workloads accelerate, simplifying deployment is crucial, and that the firm seeks to lead in the open infrastructure community with turnkey and scalable offerings.

Edgecore’s push comes at a time when hyperscale data centre operators are under pressure to manage burgeoning AI compute demands without ballooning costs or power draws. Industry trends point to co-packaged optics, disaggregated architectures, and composable resource frameworks as priorities for the next wave of infrastructure evolution. At the OCP Summit, the AI HW/SW co-design and open systems tracks will explore modular compute, memory architectures and photonic interconnects for AI clusters.

In parallel, GITEX Global has become a high-stakes stage for showcasing AI infrastructure, especially in the UAE’s drive to scale AI capabilities and attract global tech investment. With over 45 editions, the event draws global vendors and governments presenting AI, semiconductors, networking, and startup innovation. Edgecore’s presence signals its intention to engage key markets in the Middle East, where data centre growth, AI deployment, and regional cloud expansion are strong levers.

Edgecore is not alone in spotlighting AI infrastructure at these events. Major networking suppliers, chip vendors, and cloud players are expected to present competing solutions, particularly around optical integration, disaggregation, and hardware-software co-design. Observers will closely track how well Edgecore’s offerings stack up in power efficiency, interoperability, and ease of deployment.

Within its broader strategic frame, Edgecore continues to emphasise open, standards-based infrastructure. Its public messaging highlights disaggregated networking, composable compute, and software-defined manageability. The timing of product demonstrations at both OCP and GITEX gives the company a dual audience of deeply technical integrators and regional enterprise buyers.

At the OCP Summit, Edgecore’s participation also coincides with evolving community priorities—AI, sustainability, modular compute, and photonics interconnect are central tracks. During the event, Edgecore’s representative Tim Zhou will present on simplifying large-scale “agentic AI” deployments in a session scheduled for 16 October.][5])

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ASUS has confirmed that it will spotlight a broad suite of AI-enabled products and infrastructure at GITEX Global 2025, framing its participation around the theme “Ubiquitous AI. Incredible Possibilities.” The corporation aims to demonstrate how artificial intelligence can permeate devices, enterprise systems and urban environments.

The company’s exhibit will cover four core domains: AI-first design, cloud integration, sustainability and education technology. On the hardware front, ASUS plans to showcase the B5405 ergonomic laptop, the P5405 with a 47 TOPS NPU, and the B9403 weighing under 1 kg with all-day battery life. Chromebook models such as the CX5403 Plus and Windows devices like the BR1204 will cater to education users.

In its infrastructure tier, ASUS will highlight its AI POD, HGX servers and the Ascent GX10 platform powered by the NVIDIA GB10 Grace Blackwell superchip. Workspace innovation will include compact offerings such as the NUC 15 Pro and NUC 14 Pro AI. On the edge side, embedded systems for smart cities and autonomous systems—such as the PE2200U, PE6000G, and PE2100N—are also in the lineup.

ASUS emphasises the role of partnership in its vision. It plans to accentuate cooperation with NVIDIA via its “Enterprise AI Factory” programme, which supports AI-ready racks and POD designs tuned for large language models and immersive workloads. The company will also underline measures in security, durability and ease of maintenance across its product line.

Tolga Özdil, Regional SYS Commercial Director for META at ASUS, remarked that the Middle East is positioned at a digital inflection point, with AI shaping institutional and economic evolution. He framed GITEX as a platform to bring the company’s latest innovations into conversation with regional stakeholders. ASUS’s Regional Director for Middle East & Africa, Senic Chiu, added that the event offers opportunity to show how intelligent tools can reshape industries and daily life.

ASUS’s timing comes against the backdrop of an intensifying global push for AI infrastructure. GITEX 2025 is expected to draw more than 6,800 tech firms and 2,000 startups from 180 countries. Key event themes include advancements in quantum, biotech, data centres and robotics.

Beyond individual exhibitors, the show underscores the rapid expansion of the global AI economy. According to organisers, investment in data centres alone is forecast to surpass US$500 billion in 2025. Meanwhile, GITEX’s startup track, Expand North Star, will run in parallel and feature over 1,200 investors managing US$1.1 trillion in assets.

ASUS’s introduction of its AI roadmap at this scale signals that device manufacturers are no longer content to remain at the periphery of the AI stack. As more process layers—from silicon to application—are exposed to AI optimisation, hardware firms are positioning themselves to own more of the value chain. However, challenges remain: power efficiency, thermal constraints, ethical AI integration and data security are frontlines ASUS must navigate.

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Omnix International will unveil its HOT Systems suite—built in collaboration with PNY—at GITEX Global Dubai from 13 to 17 October, spotlighting AI workstations, liquid-cooled laptops and a new system-monitoring tool dubbed HOT Guard.

Visitors to the Hall 5, Booth 30 installation will see across-industry demonstrations—architecture, engineering, media, research—illustrating how tailored hardware accelerates digital transformation, reduces thermal throttling, and boosts reliability under sustained loads. HOT Guard introduces a continuous monitoring layer that oversees thermal behaviour, utilisation and system health, integrated with Omnix’s Hardware Optimization Technology stack.

The partnership with PNY ensures integration of high-performance memory and NVIDIA RTX graphics. PNY’s regional manager for MEA, Talus A Arukalil, emphasised that this collaboration positions the company to deliver “technology that doesn’t just keep pace with the future but defines it in the region.” On the HOT Systems side, Joseph John, Regional Sales Manager, asserted that the hardware is engineered “for today’s demands and tomorrow’s innovation,” targeting sectors where sustained compute power and system stability matter most.

According to Omnix’s own announcements, the new laptop models under the HOT Systems brand will be equipped with cutting-edge silicon—Intel Core Ultra 9 200HX or AMD Ryzen 9000 HX—matched with NVIDIA RTX 5080/5090 GPUs, DDR5 memory up to 128 GB, PCIe Gen 5 SSDs, Wi-Fi 7 and optional liquid cooling. These designs aim to balance high thermal headroom with energy efficiency and sustained performance even under intense workloads such as CAD, simulation and AI/ML inference.

Liquid cooling in a laptop format is still relatively rare. During previews, the company has framed this design choice as essential for holding consistent clock speeds over long renders or training sessions, reducing throttling under heat stress. As TBreak put it, the “pitch is stable clocks over flash specs,” targeting firms that can’t afford dips in performance mid-job.

With the industry steadily shifting from experimental AI use cases to full deployment, enterprises are increasingly looking for turnkey, dependable solutions—not just proof-of-concepts. In this environment, Omnix seeks to differentiate itself by offering not just hardware, but optimised stacks, monitoring, service support and aligned component integration.

GITEX Global 2025 is expected to host over 6,800 exhibitors from around 180 countries, showing advances across semiconductors, data centres, quantum computing, biotech and AI infrastructure. With global AI infrastructure investments accelerating sharply, regional companies and integrators are keen to showcase solutions tailored to local conditions—particularly in arid climates and metropolises with high operating temperatures.

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Cisco will unveil its latest innovations at GITEX GLOBAL 2025 in Dubai, aiming to equip enterprises across the Middle East and broader region with infrastructure built specifically for the AI era. The showcase focuses on AI-ready data centres, resilient network architectures, and strengthened security frameworks designed to support advanced workloads in data-intensive environments.

By joining the AI Infrastructure Partnership alongside BlackRock, Microsoft, NVIDIA, xAI and others, Cisco has committed to accelerating capital flows into datacentre and infrastructure projects. The partnership expects to unlock $30 billion in initial funding, scaling up to $100 billion including debt financing. Cisco brings its network, security and systems expertise to support the platform’s mission of secure, at-scale AI infrastructure.

At the heart of Cisco’s push is its new Cisco Data Fabric, launched in integration with Splunk, which provides federated data access across systems such as Amazon S3, Iceberg, Delta Lake and Snowflake, routing workloads intelligently to the best analytics or storage engine. This architecture is intended to reduce data movement, shorten analysis latency, and enable enterprises to transform machine data into AI-ready intelligence.

To support retrieval-augmented generation and agentic AI deployments, Cisco introduced the Secure AI Factory solution with NVIDIA and VAST Data. This validated architecture accelerates data extraction and retrieval at scale while enforcing security guardrails for every token processed. AI PODs built under this architecture offer pre-validated, high-performance building blocks for enterprise AI.

Networking and security are being redefined for the AI workload environment. At Cisco Live 2025, the company launched a next-generation network architecture for campus, branch and industrial environments, delivering unified management and devices purpose-built to support AI traffic patterns. It also introduced Hybrid Mesh Firewall and Universal Zero Trust Network Access to embed security into network fabric across hybrid and distributed environments. These features aim to simplify policy enforcement, improve visibility, and reduce complexity in securing both human users and AI agents.

Cisco CEO Chuck Robbins disclosed that fiscal year 2025 saw record AI infrastructure orders. In its final quarter, the company secured over $800 million from webscale clients, bringing total AI-focused orders to more than $2 billion—more than double its initial target. He described the pipeline as steadily growing into “hundreds of millions” as enterprises demand scalable, secure solutions.

In the Middle East, Cisco plans to demonstrate the regional relevance of its technologies under the theme “Make AI Work for You.” According to Cisco’s new AI Readiness Index, a vast majority of organisations in the UAE expect to expand their data centre capacity for AI within five years. The company will also present its work with Splunk on security and observability platforms at the event.

Cisco’s collaboration with Saudi Arabia’s HUMAIN is intended to build out an open, scalable AI infrastructure ecosystem aligned with Vision 2030. The multi-year programme includes deployment of cloud-based AI infrastructure, joint research initiatives, and efforts to grow local talent and innovation. The partnership underscores Saudi ambitions to position itself as a global AI hub.

Cisco sees accelerating demand for network modernisation. Its internal research reports that 97 percent of IT leaders view modernised networks as critical to deploying AI, cloud and IoT workloads, and 98 percent rate secure networking as essential for growth. However, the same study notes that only 40 percent of organisations have begun deploying advanced segmentation or intelligent control, illustrating an execution gap.

To strengthen its AI strategy, Cisco also expanded its presence in Indonesia by signing a Letter of Intent with BRIN to develop AI and cybersecurity capabilities via its Country Digital Acceleration programme. The plan includes building an AI Centre of Excellence and delivering training in AI, security and networking to 500,000 Indonesians by 2030.

Splunk’s observability portfolio itself is being reworked to embrace agentic AI, deploying AI agents to automate tasks such as root cause detection, alert correlation and issue resolution. This is intended to lighten the operational burden on IT and engineering teams while driving real-time insight.

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The Labour Fund, Tamkeen, has confirmed it will organise the Kingdom of Bahrain’s pavilion at GITEX Global 2025 in Dubai, featuring 14 Bahraini technology start-ups and small and medium enterprises alongside the Economic Development Board and ARRAY Innovations.

The event, scheduled from 13 to 17 October 2025, promises to provide the participating firms with access to global investors, partners and industry networks. The pavilion’s aim is explicit: to boost the international visibility of Bahrain’s ICT ecosystem and facilitate business growth.

Tamkeen’s announcement places it firmly in a leadership role for the pavilion’s curation and operations. The decision aligns with its 2025 strategic priorities, which emphasise supporting enterprise growth, promoting digitalisation, strengthening private-sector competitiveness and fostering sustainability.

Officials from Tamkeen and the Economic Development Board have highlighted that the selection of the 14 entities spans multiple subsectors within ICT, including software, data analytics, cybersecurity, and emerging technologies. They say the mix is intended to reflect both Bahrain’s current strengths and its ambitions for diversification.

In past editions of GITEX, Bahrain’s pavilion drew attention from regional and international delegations. During GITEX Global 2024, the pavilion was credited with facilitating multiple memoranda and partnership discussions. Tamkeen’s continued involvement signals its belief that sustained pavilion presence is critical to maintaining momentum in Bahrain’s tech diplomacy.

Some observers note that Bahrain’s tech infrastructure and regulatory environment are increasingly seen as competitive in the Gulf region. Over the past few years, the kingdom has liberalised foreign ownership rules in certain sectors and introduced incentives for startups and innovation funds. This pavilion engagement is viewed by analysts as part of a broader soft-power strategy to position Bahrain as a hub for digital investment.

However, challenges remain. For many Bahraini startups, scaling beyond domestic markets continues to be difficult. Access to international capital, navigating cross-jurisdictional regulation, and building brand recognition are persistent hurdles. Critics caution that pavilion exposure does not always translate into long-term market entry, and that stronger post-exhibition support is needed to ensure sustained growth.

Tamkeen has stated that it plans to accompany pavilion exposure with mentorship, investor matchmaking and export facilitation services for participating firms. The hope is that a combination of showcase visibility and structural support will help convert leads into lasting collaborations.

Already, the pavilion has generated interest among regional stakeholders. Several Gulf regional delegations and venture capital firms have expressed intent to engage with Bahrain’s teams during the event. The EDB is reportedly coordinating bilateral sessions between Bahrain’s entrants and visiting foreign trade missions.

For the 2025 edition, organisers have introduced a more structured schedule for pitch sessions, one-on-one meetings and thematic forums. This signals learning from past editions, where informal networking sometimes overshadowed targeted client engagement. Tamkeen officials have emphasised tighter alignment of startup offerings with investor interest sectors like fintech, AI and cloud services.

Within Bahrain’s domestic ecosystem, private sector associations and incubators have welcomed the announcement. Some have pushed for better curation, arguing that selecting firms with proven traction or clear roadmaps increases the chance that pavilion participation yields concrete contracts or investment.

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Google has chosen Saudi startup Lahint for inclusion in its Growth Academy: AI for GovTech 2025 cohort, positioning the company among 24 global government-technology innovators supported by Google. The move aims to strengthen Lahint’s capacity to deliver AI-enabled public services and further Saudi Arabia’s push for digital transformation under Vision 2030.

Lahint, established in 2023 by Ahmed Saber and Mohamed Ibrahim, secured a $1 million pre-seed investment earlier this year to scale its AI and automation offerings in government services. The platform currently manages more than 60 digital government services and serves over 200 businesses, integrating robotic process automation and AI to streamline licensing, permits and administrative workflows.

By integrating Lahint into its accelerator, Google pledges technical support, mentorship and access to cloud infrastructure—tools that could accelerate Lahint’s roadmap to full automation of priority public services. Lahint has already earned multiple ISO certifications and is accredited by the Saudi Data & AI Authority with a Waee badge for AI ethics compliance.

Lahint has advanced its internal timeline for key automation milestones. The company is now targeting completion of its GovTech automation program by early 2026, a shift from an earlier 2027 target. This acceleration comes alongside newly signed partnerships with government entities to deploy real-time status reporting and predictive compliance tools covering domain areas such as licensing, taxation and corporate registration.

Saudi Arabia’s broader AI landscape is scaling rapidly. In 2025, the kingdom announced over $14.9 billion in investments at LEAP and pursued MoUs under SDAIA to reinforce its data and AI infrastructure. The establishment of HUMAIN, a state-backed AI company under the Public Investment Fund, is central to that strategy. HUMAIN, launched in May 2025, has already inked collaboration agreements with Nvidia, AMD and Qualcomm to develop AI factories and Arabic large language models.

Google’s AI programme in Saudi Arabia is part of a wider arrangement. A $10 billion joint investment by Google Cloud and the Public Investment Fund backs a national AI hub to reinforce the local ecosystem and serve regional demand.

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Logitech will unveil a range of AI-enabled collaboration tools at GITEX Global 2025 in Dubai from 13 to 17 October, aiming to show how hardware and software can merge to support hybrid and human-centred work environments.

Under its “AI-Enabled Collaboration” theme, the company plans live demonstrations of its next-generation video conferencing, audio, and workspace peripherals. These products are designed to deliver equitable meeting experiences, seamless plug-and-play deployment, and sustainability throughout the product lifecycle.

Murad Ali, Head of GCC for Logitech for Business, says GITEX offers a stage to highlight innovations in “smart collaboration” that address evolving work trends in the Middle East, and that the company is committed to sustainable design practices. Logitech will host customers and partners at its Hall 3-C30 booth to showcase these developments.

A key highlight is the Rally Board 65, an all-in-one mobile conferencing device tailored to simplify complex meetings. The system combines a 65-inch touchscreen with built-in AI features such as RightSight 2 auto-framing, Depth Blur to reduce visual distractions, and sensors that measure occupancy and room health parameters. When unused, it can automatically shift into a lower power state to conserve energy—part of Logitech’s drive to embed sustainability into its hardware.

Logitech’s approach is underscored by statements from Moninder Jain, VP & Head of Global Emerging Markets. He notes that Logitech views AI not merely as a productivity tool, but as a means to deliver “more equitable collaboration experiences.” According to him, AI is embedded in features that equalise participation between in-room and remote contributors, including consistent audio/video quality, auto framing, and cloud-based device management that lets users carry settings across devices.

In recent months, Logitech has pushed AI integration further across its product lines. It has expanded its portfolio of Intel Evo-verified peripherals, reinforcing its strategy to support high-performance, low-latency user experiences. The company continues to evolve its Rally and video bar offerings, embedding AI to enhance meeting dynamics and reduce friction for IT teams managing hybrid environments.

Logitech’s sustainability credentials also receive attention in its corporate activities. The company’s “Future Positive” programme continues to support innovation in circular design. Past initiatives include collaborations on AI-powered e-waste recycling bins and exploration of alternative magnet materials to reduce reliance on rare earth elements.

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Organisers have confirmed that Future Blockchain Summit x Fintech Surge will take place at Dubai Harbour from 12 to 15 October 2025, positioning the event as a central nexus for blockchain, digital assets, and fintech innovation across the MENA region. The four-day gathering, held alongside Expand North Star and powered by GITEX GLOBAL, aims to attract regulators, investors, entrepreneurs and technologists to shape emerging frameworks for finance.

Attendance is expected to exceed 70,000, with over 1,200 investors and more than 225 speakers scheduled to participate, alongside 150 exhibitors showcasing new products and solutions. A feature highlight is the Digital Assets Forum, which brings regulators, banks, and innovators together for intensive discussions on topics such as CBDCs, stablecoins, tokenised capital markets, cross-border regulation and the role of AI in compliance.

Speakers confirmed include Jimmy Su, Lily Liu, Eric Piscini, Oliver Stauber, Helen Liu and Kevin Lee. The event also features the Supernova Challenge, a startup pitch competition offering equity-free prizes totalling US$214,000 to finalists presenting to global judges and investors. Corporations such as Ruya, OKX and DKK Partners anchor the sponsorship tiers, while YPAY backs the Digital Assets Forum.

Dubai has been steadily reinforcing its position in the digital asset ecosystem. Earlier this year, the DAMAC Group signed a $1 billion contract with blockchain platform MANTRA to tokenise its real-world assets, a move aligned with the UAE’s aspirations to become a global digital assets hub. The country has been actively implementing regulatory frameworks, particularly in free zones like ADGM and DMCC, to attract blockchain firms and promote tokenisation of assets.

Investment momentum in the broader crypto and fintech sphere in the UAE has been robust. In the first quarter of 2025, global venture capital funding into cryptotech startups reached $5.4 billion, its highest quarterly total since 2022. Dubai has hosted major conferences such as TOKEN2049, drawing tens of thousands of participants and signalling regional leadership, though industry sentiment currently balances optimism with caution amid regulatory uncertainty and macro-economic pressures.

Technology trends driving this year’s agenda include the convergence of AI and blockchain, regulatory clarity for digital assets, tokenised infrastructure, and embedded finance. A newly published academic framework proposes integrating blockchain with Zero Trust security models to improve protection against insider threats in fintech ecosystems — a demonstration of how research is intersecting with commercial deployment.

Organisers emphasise that the event’s format is more than a conference: it is designed to enable deal-making, pilot launches and real partnerships. One-to-one investor matchmaking, live product demonstrations, and structured labs are scheduled to convert ideas into actionable projects. Startups exhibiting at Expand North Star receive automatic inclusion in the Supernova Challenge, deepening integration between the startup and blockchain-fintech community.

Regulators from the MENA region and beyond are expected to engage at the forum. Discussions will centre on harmonising cross-border rules, interoperability of digital asset legislation, and pathways for institutional adoption of tokenised assets. Several central banks may share updates on central bank digital currency explorations.

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Teams at GITEX Global 2025 in Dubai will put liquid-cooled AI laptops under extreme thermal stress, testing whether advanced cooling systems can uphold sustained performance in one of the world’s harshest climates. Omnix International’s HOT Systems division, in partnership with PNY, will unveil a lineup of AI workstations, liquid-cooled laptops and the new HOT Guard monitoring suite, aiming to prove that these machines can maintain stability in high ambient temperatures.

At the heart of the exhibit is the challenge posed by regional heat: daytime temperatures in Dubai frequently exceed 40 °C, while indoor exhibition halls still pose cooling constraints. For high-performance AI workloads—particularly those involving CAD, BIM and machine learning—thermal throttling can cripple throughput. HOT Systems claims its integrated cooling and hardware optimisation can circumvent that performance drop. The accompanying HOT Guard software will monitor temperatures, fan and pump behaviour and security in real time on site.

Liquid cooling is no novelty in high-density server enclosures, but applying it in portable form factors presents a tougher engineering problem. In data centres, the shift from air to liquid systems has accelerated because conventional cooling struggles to keep up with power densities above 10–15 kW per rack. Liquid systems offer reduced power use, higher thermal headroom and often reclaimed waste heat reuse. But translating that to mobile form demands compact and robust fluid paths, efficient pumps, and risk control against leakage.

Advances in chip cooling are reinforcing that liquid systems represent more than a marginal improvement. Microsoft engineers have developed a microfluidics cooling technique that embeds coolant channels within the silicon substrate itself, enhancing heat removal efficiency at the chip level. That suggests future AI hardware may increasingly rely on liquid solutions at a micro scale.

Regional data centre operators are already embracing the shift: Khazna Data Centres, active across the UAE, has rolled out the country’s first liquid-cooled AI data centre and is developing more AI-optimised campuses. The move reflects recognition that standard cooling infrastructure cannot scale profitably with AI workloads.

Technical design choices behind liquid cooling include direct-to-chip systems, which place cold plates atop CPUs or GPUs, and immersion cooling, where liquid envelops hardware. The former is more suited for modular, retrofit deployments; the latter can offer full heat removal but introduces maintenance and material challenges, especially for localised devices. A recent review in AI systems architecture emphasises single-phase direct cooling as a flexible compromise for power levels below extreme thresholds, though it demands high reliability in fluid delivery and sealing.

Within the exhibition context, the HOT Systems demo will likely emphasise sustained throughput rather than peak benchmarks. The company plans real-world workflows—such as rendering, simulation and AI model inference—to demonstrate how the cooling system maintains clock speeds under load. PNY’s involvement underlines the reliance on qualified memory, GPUs and driver support, ensuring that thermal gains translate into usable computing stability.

End-users in architecture, media, engineering and AI fields are closely watching such developments. If heat throttling can be mitigated in this climate, portable AI rigs could expand in markets previously constrained to air-conditioned labs. But adoption depends on how well the solutions resist failure under harsh dust, vibration and heat cycles inherent to Gulf environments.

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Lagos welcomed commissioners for Innovation, Science and Technology from states across Nigeria to a high-level roundtable held under the aegis of the GITEX Africa tech gathering. The objective: align digital agendas, forge inter-state partnerships, and drive inclusive growth in a rapidly evolving ICT landscape.

The meeting convened key figures including Senator Shuaib Afolabi Salisu, chairman of the Senate Committee on ICT and Cybersecurity, and Lagos Commissioner Olatunbosun Alake, together with commissioners from Enugu, Cross River, Jigawa, Katsina, Kaduna, Yobe, Nasarawa, Ogun, Niger, Plateau, Borno, Zamfara and Ondo. Lagos State’s Permanent Secretary for Innovation, Science and Technology, Ibilola Kasunmu, also participated in framing the discussions. Observers noted that the roundtable sought to embed state-level digital initiatives into Nigeria’s broader national strategy.

Alake emphasised Lagos’s ambition to serve as a model for digital infrastructure, talent development and regulatory innovation. He proposed that states engage in exchange programmes, technical cooperation, and peer learning in domains ranging from broadband deployment to digital skills training. Salisu urged the participants to tie ICT plans to each state’s development priorities—education, healthcare, finance—to ensure sustained political will and funding. He flagged work underway in the National Assembly on bills to strengthen cybersecurity, data protection, and innovation regulation.

The roundtable in Lagos marks a shift toward greater coordination among sub-national actors in Nigeria’s digital transition. Until now, many states have pursued ICT policies in isolation, often duplicating efforts or confronting resource gaps. This initiative signals more strategic collaboration.

Beyond the roundtable, Lagos reiterated its commitment to leading the digital transformation. The state has pledged to sustain investment in fibre networks, smart city systems, regulatory reform and innovation hubs. Officials announced that Lagos will increase support for start-ups through grants, incubators and mentorship programmes. The state also seeks to broker partnerships between academic institutions, the private sector and state governments to expand capacity in AI, cloud computing and cybersecurity.

Voices from attending states expressed cautious optimism. Cross River’s commissioner described the roundtable as “the first step toward removing silos” and noted plans to adopt digital identity and analytics platforms in her jurisdiction. Enugu’s commissioner underscored the need for shared platforms rather than bespoke solutions in each state, to reduce costs and foster interoperability.

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Prinker, a South Korea–based self-expression technology firm, is launching its full suite of personalization solutions in the Middle East and North Africa region at GITEX GLOBAL 2025, seeking to penetrate a market showing robust growth in beauty and personal care.

At its Dubai showcase, Prinker will debut Prinker POP, a smart beauty kiosk that enables users to mix and preview custom makeup palettes via a touchscreen interface and AI-driven simulation. It will also bring its handheld devices—Prinker S and Prinker M—capable of applying temporary, skin-safe tattoos within seconds, as well as a standalone Prinker Tattoo Kiosk allowing users to self-apply designs in malls or entertainment venues without staff assistance.

The company aims to tap into accelerating demand for experiential retail and personalisation in beauty, positioning itself at the intersection of tech and aesthetics as regional consumers and retailers seek interactive, low-risk forms of self-expression.

The MENA beauty and personal care market is projected to expand sharply, with estimates placing its value at around USD 95.2 billion by 2030 and an annual growth rate of 9.0 %. Rising digital penetration, social media influence, and youthful demographics are driving demand for personalised and immersive beauty experiences.

Prinker’s approach reflects broader industry trends in tech-infused beauty. Beauty firms worldwide are increasingly adopting AR mirrors, AI skin diagnostics, and custom formulation platforms. Yet few have ventured into on-demand, skin-printing devices in public retail spaces. Prinker positions its handheld and kiosk systems as a bridge between digital and physical engagement.

Retailers and salon operators in the region may see appeal in integrating Prinker’s solutions as a customer acquisition tool. By offering interactive touchpoints, brands can boost dwell time and cross-sell products. Prinker’s machines also reduce staff overhead and allow consistent brand experiences across locations.

Prinker’s global track record includes deployments for brand activations and content creation campaigns in Asia and the United States. However, scaling into MENA requires navigating regulatory regimes for cosmetic safety, cultural sensibilities around appearance, and localisation of designs to reflect regional tastes.

Prinker faces competition from AR/VR beauty apps that let users visualise makeup digitally, as well as legacy cosmetic brands developing custom blends in stores. But none currently replicate live, direct-to-skin printing in physical venues. Prinker’s advantage lies in marrying hardware and software with a frictionless user experience.

Executives leading Prinker’s expansion emphasise strategic partnerships. They plan to collaborate with regional beauty chains, department stores and mall operators, integrating kiosks into high-footfall environments. They also intend to localise design libraries—such as Arabic calligraphy motifs and regionally relevant patterns—to enhance appeal.

Analysts note that success will depend on commercial viability: cost per use, durability, and consumer uptake. Prinker will need to balance affordability with perceptible novelty so that users perceive value in transient tattoos or customised palettes.

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Atelic today unveiled Atelic Studio, a new toolkit designed to help companies deploy enterprise-grade AI solutions with enhanced security, streamlined integration and measurable business returns. The Dubai-based firm says Studio represents a shift toward more accessible, modular and trustworthy AI for sectors such as industry, healthcare and energy markets.

Atelic presents Studio as a vendor-agnostic, multi-tenant platform that supports organisations in managing AI model deployment, data pipelines and governance from a unified interface. The company emphasises that the goal is to deliver “trusted AI” at scale — giving enterprises control over security and compliance while achieving return on investment.

According to Atelic, Studio’s architecture layers include model management, access control, explainability tools and deployment orchestration. It supports hybrid and cloud environments and allows users to plug in models from existing AI providers or open-source frameworks. In promotional documentation, the company describes Studio as both “secure” and “strategic” — stressing that enterprises should not just build models but build them for business impact.

Atelic’s background lies in AI software, chatbots, predictive analytics and data engineering across markets. Earlier projects focused on custom AI solutions, but the push with Studio marks a move toward a standardised platform offering. The firm’s public profile positions it as a tech partner aiming to help organisations “automate, innovate, and grow.”

Industry analysts note that the challenge Atelic is trying to solve is not trivial: many enterprises struggle with integrating AI into legacy infrastructure, managing security risks, and proving business value. Such obstacles have prevented AI pilots from crossing into production in many firms. If Studio lives up to its claims, it could attract customers looking for a balanced bridge between agility and control.

In the Middle East, the push for digital transformation has seen strong governmental and corporate backing. Atelic anticipates demand from local energy, healthcare and industrial firms that are under pressure to adopt AI responsibly. The company says it will offer pilot engagements through regional partnerships to demonstrate local compliance, security and use-case feasibility.

Atelic has not publicly disclosed pricing or commercial terms for Studio. Observers believe the platform market is crowded—competitors include major cloud AI platforms, AI ops tools, and niche MLOps startups. The success of Studio will hinge on differentiation: the promise of enterprise trust, modular integration, and clear business metrics.

Technical job listings from Atelic suggest the company is building out the platform’s infrastructure: a Full Stack Software Developer role cites work on an “AI industrial platform” using a multi-tenant architecture. Meanwhile, a short video presentation of Studio describes it as a secure, vendor-agnostic AI user interface that aims to future-proof enterprises as requirements evolve.

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iFLYTEK is stepping up its engagement in the Middle East, unveiling two flagship AI products at GITEX 2025 in Dubai as part of a broader strategy to localise its offerings and anchor its presence in the region.

The company’s showcase spans three core portfolios—AI Translation, AI Infrastructure and AI Solutions—tailored for Gulf markets, with particular emphasis on Arabic dialect support and secure deployment. Among the new offerings is the AI Translation Earbuds, designed to enable seamless multilingual communication, and the e-ink AINote 2 work device, both making their global debut at the event. The debut underscores iFLYTEK’s intent to go beyond product marketing, emphasising solutions that address regional business needs.

Vincent Zhan, Vice President of iFLYTEK, asserted that the company is focused “to deliver intelligent solutions that address real business challenges” rather than merely present tech demonstrations. The firm has already placed a local team in Dubai to oversee deployment, maintenance, and customer support. It also customised algorithms to handle multiple Arabic dialects, expecting that linguistic responsiveness will differentiate it from global rivals.

iFLYTEK’s portfolio for the event includes the Spark WallEX system, designed for intelligent space management, along with Spark Smart Blackboard and Spark GuideX. The firm says these are engineered to support a range of sectors, including education, healthcare, enterprise operations and government. Its “All-in-One AI Solution” is positioned as a secure infrastructure package for organisations seeking turnkey AI adoption.

The Middle East expansion is part of a larger international push. Outside Asia, iFLYTEK is targeting Europe, as trade tensions and regulatory pressures create incentives to diversify markets. It is reportedly planning offices in France and Hungary, with growth ambitions in Spain and Italy. In March 2025, Zhan cited tariffs in the US as influencing iFLYTEK’s decision to look more aggressively into Europe and the Gulf.

China’s AI giant also faces headwinds. It was placed on a US trade blacklist in 2019, making procurement of certain high-end components dependent on US approvals. To mitigate vulnerability, iFLYTEK has shifted many of its models to Huawei’s chip platforms. It developed its Xinghuo X1 large language model in partnership with Huawei, reportedly running entirely on domestic chips. The firm claims to have pushed chip efficiency from 20 per cent to nearly 80 per cent of equivalent U. S. hardware, though Huawei leadership acknowledges that domestic chips still lag behind by a generation.

Market observers note that iFLYTEK’s shift toward the Gulf aligns with governments in the UAE and Saudi Arabia pushing AI-first national strategies. However, the company must navigate regulatory, data residency and market competition risks. In the Gulf, local AI and language processing firms are emerging, and global players like Amazon and Microsoft are pressing deeper into the region.

iFLYTEK’s presence at major global events is integral to its positioning. In July 2025, at MWC Shanghai, it launched the Spark All-in-One AI Machine and Dual-Screen Translator 2.0—capable of handling translation across dozens of languages—to reinforce its push into enterprise AI. The company has also rolled out smart products such as the AINOTE Air 2 across Asia and Gulf markets, with strong uptake in multilingual productivity segments.

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Mahboob Subuhani

Dubai stands as a global benchmark for government digitalisation. In 2025, 99.5% of its services are digitised (120+ gov apps), with over 173 million digital transactions processed across 1400+ services, serving 57 million beneficiaries. 

• Today, Dubai ranks 4th globally in the IMD Smart City Index 2025, and 1st in the GCC, showcasing digital transformation across health, mobility, identification services, green spaces, recycling, and so on. 

• According to the United Nations E-Government Survey 2024, the UAE ranked first globally in the Telecommunications Infrastructure Index, achieving a full score of 100%. 

• The UAE also topped the region in the Government AI Readiness Index 2024, issued by Oxford Insights, which covered 193 countries. 

From paperless government to AI-driven lawmaking pilots and smart police stations, Dubai is showing what the future of governance looks like: seamless, data-driven, and citizen-focused. 

 The Global Shift in Public Sector Tech 

 This transformation is not unique to Dubai or the Gulf region – it perfectly reflects a global shift. Governments everywhere are under pressure to: 

1. Deliver services faster and more transparently; 

1. Harness AI, data, and automation to cut costs and improve efficiency; 

1. Ensure security and accessibility at scale. 

At the same time, citizens increasingly expect government to match — and in the UAE’s case, even surpass — the digital experience offered by private tech companies. 

 Global tech expertise to strengthen the digital state 

 At Sigma Software, we apply our tech expertise to government and public sector clients, drawing on the best practices from both fields. We built our services around exactly the same pillars that drive Dubai’s success. 

 For example, in Sweden, we help build Platina ECM, an electronic process and document management platform used by 80% of the country’s public institutions, including the Financial Inspection Agency, the Tax Agency, the Swedish Coast Guard, and the County Administrative Boards. 

 We also contributed to the development of Sweden’s national Long-Term Archive platform, ensuring secure digital storage and access to government records for over 50 public agencies. The system safeguards critical documents for decades, eliminating paper dependency and guaranteeing compliance with strict EU archival standards. Today, the product is used in 90% of government institutions in Sweden (including VINNOVA, the Swedish Research and Innovation Agency, the Stockholm Region Archive, etc.). It is ranked the No. 1 enterprise info archiving system in Sweden. 

 In the United Kingdom, as a digital partner to Sport England, we developed a sector-leading community sports portal that reaches users nationwide. The platform organises local teams, events, and activities by district or city, supporting newsletters, media libraries, and interactive features for thousands of registered users. 

 In Europe, we developed Meetings Plus, a cross-platform solution used by 20+ EU municipalities to streamline meetings and document management. European citizens can access committee information, meeting schedules, and public documents, while representatives manage agendas, minutes, and approvals through mobile apps. By integrating with the broader ECM ecosystem, the platform streamlines workflows, enhances transparency, and ensures the timely distribution of official documents. 

Building on this expertise, Sigma Software was recently nominated as one of the AWS European Sovereign Cloud Launch Partners. The initiative is designed for organisations – including governments – that require all data to remain stored within their country while still leveraging the scalability of AWS. For regions like the Middle East, where sovereign data requirements are a cornerstone of digital governance, such developments demonstrate how global best practices can be tailored to local realities. 

Regarding smart street lighting control systems, we helped design and develop an such IoT-based system for Israeli Telematics Wireless. This system is now deployed across cities in the US, Canada, Europe, New Zealand, Brazil, and Asia. Smart controls cut annual operating costs by up to 20%, in addition to 50% savings from LED conversion, managing 900,000 lights in Georgia, 132,500 in Montreal, and 61,000 in Cleveland. 

 These aren’t just services on paper – they deliver measurable impact. 

 In Ukraine, we helped the “Government in a smartphone” app called Diia.Business automate events and sales processes, cutting labour costs 2-3x. This app is part of Diia, an ecosystem that allows Ukrainian citizens to use digital documents and over 80 governmental services on their smartphones, making their user experience faster, easier, and more enjoyable. 

 During the COVID-19 pandemic, our team developed the “Act at Home” mobile app to enable safe self-isolation with direct integration to the Ministry of Health of Ukraine. 

 Across all these projects, one pattern is crystal clear: digital government succeeds when vision meets execution, policy meets platforms, and strategies turn into real technology. That’s the bridge we are building at Sigma Software. 

 GITEX Dubai – A Moment of Connection 

 GITEX Dubai again becomes the stage for the world’s most ambitious digital government initiative. It’s the perfect moment to connect global leaders, innovators, and public institutions. Dubai’s journey proves what is possible. The next step is collaboration between forward-looking governments and tech partners like Sigma Software Group. Let’s connect at GITEX Dubai to discuss how we can work together to build the future of governance. 

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DELRAY BEACH, FL, Sept 2025 – Global Call Forwarding, a leading global provider of enterprise-grade virtual phone numbers and cloud communication solutions, will return to GITEX Global 2025 to exhibit its latest innovations in voice technology, CRM & helpdesk integrations, BYOC solutions, and AI-powered Call Insights.

The company will be showcasing solutions designed to help modern tech and software companies streamline communications across international markets.

Following successful exhibitions at previous GITEX editions, Global Call Forwarding will once again be present at the Dubai World Trade Centre, from October 13-17, engaging with businesses seeking scalable, compliant, and intelligent voice solutions built for regional and international growth.

Centralizing Global Voice for a Connected World

Global Call Forwarding enables companies to simplify global voice infrastructure by offering:
• Coverage in 160+ countries with local and toll-free numbers, including hard-to-reach regions
• Local 2-Way Voice for inbound and outbound calling in key MENA markets
• 40+ advanced telephony features for seamless global call management
• GCF softphone apps for flexible business communication
• Integrations with major CRMs and helpdesk software (Salesforce, Zoho, HubSpot, Pipedrive, and more.
• BYOC solutions for Microsoft Teams, Genesys, Zoom, and more
• AI Call Insights for call summaries, transcription, and sentiment analysis
• Detailed and custom call reports, custom call routing, and 24/7 live technical support.

Built on a Tier-1 carrier network and backed by 99.999% uptime, the platform is trusted by thousands of global organizations to support global teams, regional compliance, and multi-country expansion.

Why GITEX?

As one of the world’s largest and most influential tech trade shows, GITEX Global continues to be a key event for Global Call Forwarding to connect with:

• IT leaders and CX strategists navigating hybrid and global telephony environments
• Software providers and SaaS platforms looking to localize support and sales outreach
• CX and contact center decision-makers adopting AI-enhanced voice technologies
• Regional innovators in the UAE, Saudi Arabia, India, South Africa, and across Africa.

Luke Genoyer, Business Development Manager at Global Call Forwarding, shares: “We’ve built a strong presence in the region over the last decade, and GITEX is the right stage to expand it further. As repeat exhibitors, it’s a prime opportunity to deepen relationships with long-term customers, reach new audiences, and showcase the latest features we’ve developed to help businesses boost calling performance and navigate regional complexities.”

With decades of experience supporting communication challenges in the Middle East, Global Call Forwarding understands the nuances of regional compliance, time zone barriers, and call quality demands.

The company offers reliable, locally compliant calling solutions such as Middle East virtual phone numbers designed to help businesses build trust and operate smoothly across the Gulf and beyond.

When and Where

Attendees are invited to visit Booth #A35 in Hall 23, Cyber Valley at the Dubai World Trade Centre for live demos, expert consultations, and access to exclusive GITEX offers. The team will showcase:

• Global number coverage
• IVR and advanced routing
• AI Call Insights
• Softphone apps and control panel walkthroughs
• CRM & helpdesk integrations

To book a meeting or demo in advance, visit the Global Call Forwarding GITEX page.

About Global Call Forwarding

Global Call Forwarding is the leading telecom provider of virtual phone numbers for business, serving thousands of contact centers around the world. GCF was launched in 2007 as an exclusive brand of United World Telecom (UWT). UWT was founded in 1996 in Delray Beach, Florida, as a global telecommunications provider.

The company has a physical presence in the United States, Asia-Pacific, and Latin America and serves SMB and enterprise clients worldwide.

For more information or to learn more about their services across MEA and APAC, visit www.globalcallforwarding.com.

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