Ajman Unveils Smart-Payment Push at GITEX 2025

The Ajman Department of Finance unveiled a suite of smart payment services at GITEX Global 2025, signalling its bid to position the emirate at the forefront of digital government finance solutions. The offerings include integration of the UAE’s national payment card “Jaywan”, a buy-now-pay-later option via its AjmanPay portal, and a unified financial management platform dubbed “Estidama system”.

Marwan Ahmed Al Ali, Director General of the Department of Finance in Ajman, said the new services aim to provide “flexible payment options” tailored to “all segments of society” and boost the emirate’s digital transformation agenda. The launch was attended by senior government and private-sector officials during the event.

The Jaywan card—launched by the Central Bank of the UAE to reduce reliance on global card networks—has now been linked with AjmanPay, allowing users to make payments via ATMs, e-commerce platforms and point-of-sale terminals. The Department also launched a zero-interest instalment option to facilitate fee payments and transactions in instalments or deferred payments.

The Estidama system is presented as a next-generation cloud-based platform comprising four interconnected modules that manage budgeting, initiative planning, financial execution and reporting. It promises to unify financial operations across the Ajman government, enhancing transparency and control over public spending.

Officials emphasised that these steps align with broader national efforts to digitise financial infrastructure. By integrating Jaywan into Ajman’s government payments, the emirate is tapping into the UAE’s goal of financial sovereignty and reducing dependence on foreign card networks.

Partnership with First Abu Dhabi Bank underpins the linking of Jaywan with AjmanPay, showcasing public–private collaboration in driving fintech infrastructure. The Department described the move as a qualitative addition to its digital ecosystem, reflecting its commitment to “innovation in government payment systems”.

During GITEX, Ajman’s government platform is also showcasing AI, data analytics, and other advanced technologies in financial resource management. The participation underscores the emirate’s aim to benchmark itself in the regional competition over smart city and digital government credentials.