Genians Leverages NAC and EDR to Pioneer Universal ZTNA at GITEX

Genians and RASInfotech are set to showcase a unified cybersecurity stack centred on Network Access Control, Endpoint Detection & Response and Universal Zero Trust Network Access at GITEX 2025, positioning their approach as a path to measurable security outcomes in the Middle East and Africa.

At the heart of their presentation is the proposition that NAC is not just an access control tool but a foundational anchor for Zero Trust adoption. With RASInfotech acting as their MEA distributor, Genians claims to deliver seamless transitions from on-premises NAC systems to cloud-managed deployment models with no operational downtime, while extending enforcement to both IT and OT environments.

Genians’ EDR offering, emphasised as on-premises to satisfy data sovereignty demands, is promoted as a complement to NAC—working together to fortify visibility, threat response, and enforcement. Executives point to deployments in sectors such as government, healthcare and retail across the MEA region to validate their approach.

Cybersecurity demand in the region is rising sharply. The Middle East cyber market is projected to expand significantly in coming years. Observers note that adversaries are increasingly adopting AI-driven techniques such as deepfake phishing, polymorphic malware and supply chain intrusions, making traditional perimeter defences inadequate. At GITEX, solutions built on identity, device context and continuous monitoring are gaining traction.

To that end, Genians intends to demonstrate how NAC and EDR modules integrate into a unified Zero Trust architecture—eschewing fragmented SASE modules in favour of a cohesive platform. Their roadmap emphasises enforcement from the network layer outwards, rather than additive overlays. The company also claims to have identified threat campaigns—such as a North Korean cyber espionage operation leveraging ChatGPT—that its platform is capable of detecting and analysing, reinforcing its real-world efficacy.

Regional support is central to Genians’ strategy. RASInfotech maintains a technical support centre in India to offer 24/7 engineering backup across time zones, while a regional Korean government–backed cybersecurity initiative taps Genians and partner vendors to strengthen regional infrastructure resilience. The collaboration is framed around “regional sovereignty” in data control and local compliance alignment.

Within the channel ecosystem, the role of integrators and resellers is evolving. Traditional resellers are being pushed to become resilience architects—advisors that guide enterprises from legacy infrastructure to Zero Trust, rather than merely deploying point products. Genians and RASInfotech are reportedly investing in partner training, labs, and enablement to support that shift.