Sony Bravia 7 II raises RGB TV stakes

Sony’s Bravia 7 II has emerged as one of the clearest signs yet that RGB LED television technology is moving from demonstration floors into premium living rooms, with the company using its latest 4K HDR set to challenge OLED’s colour reputation while retaining the brightness advantage of advanced LED displays.
The new television sits below the flagship Bravia 9 II but carries the same broad technology shift that Sony is now calling True RGB. Instead of relying on a conventional white or blue LED backlight filtered through colour layers, the Bravia 7 II uses independently driven red, green and blue LEDs behind the LCD panel. The aim is to increase colour volume, improve tonal gradation and maintain more accurate hues at higher brightness levels, particularly in bright homes where OLED screens can struggle to sustain impact.

Sony is positioning the Bravia 7 II as a more accessible entry into its RGB LED line-up, with sizes ranging from 50 inches to 98 inches, while the Bravia 9 II extends further into large-format premium territory. The 7 II’s pitch is built around the company’s RGB Backlight Master Drive Pro, RGB Triluminos Max, X-Wide Angle Pro and XR Clear Image processing, combining hardware-level colour control with Sony’s long-standing emphasis on image processing and film-style accuracy.

Independent testing points to a television that delivers a notable step forward in colour performance without removing the compromises inherent in LCD technology. The Bravia 7 II has been measured at about 2,200 nits of peak brightness, giving it enough headroom for HDR highlights in a typical living room. Its colour coverage has also tested at about 88 per cent of the BT.2020 colour space, a strong figure for consumer television, though the practical benefit remains limited by the amount of film and television content mastered beyond the smaller DCI-P3 range.

The most important gain is not simply saturation, but colour stability at brightness levels where many displays begin to compromise. Bright reds, greens and blues appear more confident, with HDR images showing greater intensity without the washed-out look that can affect some LED sets. Skin tones, landscapes and animated content benefit most when the panel is used in Sony’s more accurate picture modes, where the company’s processing keeps the image controlled rather than exaggerated.

The set also shows why RGB LED is not a direct replacement for OLED. Black levels and blooming are handled well for an LCD display, but pixel-level control remains OLED’s decisive strength. Very dark scenes with bright objects still reveal the limits of local dimming, and viewers who watch mainly in a dark, controlled room may still prefer OLED’s deeper contrast and more precise shadow handling. Sony’s processing reduces the distraction, but it cannot alter the underlying panel structure.

Another technical issue linked to RGB backlighting is colour crosstalk, where coloured light from a backlight zone can slightly bleed into adjacent areas. Testing indicates that this is more visible in synthetic test patterns and certain app icons than during normal film, sport or television viewing. The effect does not appear to undermine the set’s overall performance, but it remains a factor for buyers following the first generation of RGB LED televisions closely.

Gaming support is strong but not class-leading. The Bravia 7 II includes 4K at 120 frames per second, Variable Refresh Rate and Auto Low Latency Mode, with PlayStation 5 and PlayStation 5 Pro features such as Auto HDR Tone Mapping and Auto Genre Picture Mode. Dolby Vision gaming support adds further appeal for console users who want stronger HDR presentation. The limitation is connectivity: only two HDMI ports support the full 4K/120Hz specification, and one of them also serves as the eARC connection. That leaves less flexibility for households using a soundbar, a games console and a gaming PC at the same time.

Smart TV features follow Sony’s familiar Google TV route, bringing app aggregation, voice control, Google Cast and Apple AirPlay 2. The system is mature, broad in app support and well suited to mainstream streaming habits. Sony’s cinema-focused modes for major platforms, along with Dolby Vision, Dolby Atmos, DTS:X and IMAX Enhanced support, reinforce the company’s effort to align the Bravia line with studio-grade presentation rather than raw specification chasing.

Design has also become part of the Bravia 7 II’s appeal. The Mirage Stand uses a transparent centre structure intended to reduce visual clutter and conceal cables, giving the television a lighter appearance on furniture. The slim bezel and wall-mounting options strengthen the premium feel, though screen reflectivity remains a concern in rooms with strong lamps or daylight opposite the panel. Buyers with difficult lighting may find the higher-end Bravia 9 II better suited because of its more advanced anti-glare treatment.

Sony’s pricing places the Bravia 7 II firmly in premium territory, above several rival RGB LED and Mini LED models from competing brands. That higher price buys better processing, restrained colour handling and stronger out-of-box accuracy, but value-focused buyers may question the premium as Samsung, Hisense and TCL push similar display ideas at aggressive prices. The television’s strongest case is for viewers who want LED brightness, wide colour and Sony’s measured image tuning in one package, rather than the absolute black levels of OLED or the lowest price in the category.