Transforming the Energy Sector: How SmartMeasures is Bringing Australian AI Innovation to US Retail Energy Providers

SmartMeasures, an innovative Australian AI startup renowned for delivering a managed service merging AI with Behavioral Science, is thrilled to announce the opening of its new office in Houston, Texas.

Houston, Texas, United States – March 11, 2024 —

This strategic expansion marks a significant milestone in SmartMeasures’ journey to take this proven cutting-edge technology to Retail Energy Providers (REPs) facing similar challenges of customer churn and customer debt as Australian Energy Retailers.

“Our decision to open an office in Houston comes from the striking parallels between the American Retail Energy market and Australia. Both face daunting challenges of steep customer churn rates and mounting customer debt amid fierce competition and escalating energy and living costs,” said Libby Dale, Cofounder of SmartMeasures. “Unlike a traditional AI software company, we’re not just handing over the keys and crossing our fingers for success. Our engagement is a managed service so we actively partner with our clients to deliver results that far exceed the investment.”

“Investing in AI can be a risky proposition for enterprises with uncertain returns however SmartMeasures uses a low risk, safe method to allow clients to prove the returns exist for their business before an ongoing commitment.”

“We’re eager to introduce our innovative fusion of AI and Behavioral Science to the energy sector in Houston and beyond, empowering REPs to seize fresh opportunities and realise their growth and profitability objectives.”

SmartMeasures’ flagship products include a churn prediction and treatment solution, which has been successfully reducing customer churn for businesses in Australia since 2018. Additionally, SmartMeasures recently launched a debt reduction solution in 2023, further enriching its portfolio of cutting-edge AI offerings. This strategic expansion underscores SmartMeasures’ commitment to bringing transformative AI solutions to businesses worldwide, fostering growth, and driving profitability.

The ground-breaking solutions offered by SmartMeasures employ state-of-the-art AI technology to predict customer behaviors, get in early before the problem escalates, and utilize ‘nudge’ theory to guide these behaviors toward desired outcomes. Whether averting churn or driving prompt bill payments, the SmartMeasures platform proactively nudges customers in the right direction delivering more customers that stay and more customers that pay.

About the company: SmartMeasures is an Australian AI startup specializing in delivering transformative solutions through a managed service that merges AI with Behavioural Science. With a mission to drive tangible business outcomes by accurately predicting and influencing human behavior, SmartMeasures empowers organizations to make data-driven decisions that fuel growth and profitability. Founded in 2017, the churn prediction and treatment product has successfully reduced churn for businesses since 2018, while the debt reduction solution was launched in 2023, driving even more success for clients. To learn more visit https://smartmeasures.ai/

Contact Info:
Name: Libby Dale
Email: Send Email
Organization: SmartMeasures
Address: Level 14, 330 Collins St Melbourne, Australia 3000
Phone: +61400 633 729
Website: https://smartmeasures.ai/

Release ID: 89123655

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