CRM for Developers: How Behomes Is Reshaping Dubai and UAE Real Estate Market

Real estate developers are increasingly adopting modern technologies, including CRM for property developers, to enhance efficiency and improve customer interactions. According to a study by CSO Insights, 80% of surveyed companies in the real estate sector already utilize customer relationship management tools, highlighting a global shift toward digitalization.

The Dubai and UAE real estate market continues to set global benchmarks, attracting developers, brokers, and investors with its record-breaking property sales and ambitious projects. Yet, behind the success stories lies a set of operational challenges: scattered communications across WhatsApp chats, outdated PDFs, disconnected spreadsheets, and lost deals due to a lack of centralized control.

As the market accelerates, the demand for CRM for developers has never been higher. To meet this demand, Behomes — an all-in-one platform designed for the real estate industry — has introduced a powerful new feature: the Developer Role. This role unlocks a dedicated suite of tools built specifically for developers, making it easier to manage projects, brokers, leads, and financials in a single ecosystem.

The Market Challenge: Chaos in Property Sales

Every developer in Dubai works with hundreds of agencies simultaneously. Contracts, prices, and availability are often scattered across WhatsApp messages and email chains. Brokers receive outdated layouts, while developers lose visibility and control over their inventory.

The result? Slower deal cycles, missed opportunities, and unnecessary costs. In a highly competitive environment where demand for property sales automation is growing, these inefficiencies are no longer sustainable.

The Solution: Behomes for Developers

Behomes is more than just a CRM — it is a complete ecosystem for real estate professionals. For developers, it brings order, transparency, and scalability.

Inside Behomes, developers gain access to:

Project & Unit Management

A network of 10,000+ brokers

A developer-focused CRM module

Finance dashboard and booking system

Together, these tools replace fragmented processes with one unified workflow.

“For any serious developer, launching just one building is never enough — the real economics only start working effectively when you scale to three, five, or more projects. But to make that possible, you need a system that doesn’t just handle sales, but covers the entire cycle,” says Andrey Sviridenko, CEO of Behomes. “Accounting and payments, partner and agency management, direct sales, unit availability in real time — all of these pieces come together in Behomes. It’s not just another CRM; it’s the foundation that allows developers to build better, scale faster, and stay in full control.”

Key Features for Developers

Project & Unit Management

Developers can manage all projects and units within a visual matrix (chessboard view), providing a real-time overview of available, reserved, and sold units. Updates sync instantly across internal systems, websites, and third-party portals.

Benefit: no more delays, manual updates, or uncertainty — developers and brokers always see accurate inventory.

Access to 10,000+ Brokers

The Behomes ecosystem connects developers directly to a network of over 10,000 active brokers across Dubai and the wider UAE.

Automatic visibility of listings to the broker community.

Projects highlighted in high-traffic areas of the platform.

Maximum exposure leading to faster absorption rates and higher closing efficiency.

Developer-Focused CRM Module

Unlike generic systems, the Behomes CRM for Developers is tailored to real estate transactions in Dubai and the UAE.

Customizable pipelines, fields, and reporting.

Integration with marketing channels and real-time funnel monitoring.

Automation for lead assignment, follow-ups, and WhatsApp communication directly inside Behomes.

One centralized platform replaces countless chats and spreadsheets.

Finance Dashboard & Booking System

The financial module inside the platform streamlines contract and payment management:

Generate and send invoices automatically.

Manage payment links and contracts in one place.

Track all cash flows across projects.

Meanwhile, the booking system allows brokers to reserve units instantly, upload documents, and receive confirmations in real time.

Outcome: fewer manual processes, faster transactions, and a fully digital workflow.

Why This Matters for Dubai Real Estate

The Dubai real estate market is one of the fastest-growing and most competitive globally. Platforms like Behomes are no longer optional — they are becoming essential infrastructure for the industry.

By using the Developer Role, companies can:

Shorten deal cycles with property sales automation.

Ensure transparency across every stage of the transaction.

Manage distribution to thousands of brokers from one dashboard.

Scale operations to launch multiple projects simultaneously without losing efficiency.

A Step Toward Market-Wide Digitalization

The UAE government continues to promote digital-first strategies, from smart cities to fintech. Real estate, a cornerstone of the economy, is part of this vision.

Behomes, as an all-in-one CRM ecosystem, aligns with these ambitions by enabling developers to digitize operations, enhance compliance, and improve broker and client experiences. Adoption of such platforms will likely set a new industry standard, making transparency and automation the default in the UAE real estate market.

Conclusion: The Future of Development is Digital

The introduction of developer-focused tools within Behomes is more than just a feature update — it marks a turning point in how the Dubai real estate sector will operate in the years ahead.

As CEO Andrey Sviridenko emphasizes: “Developers who adopt digital-first strategies will lead the market, while those who remain dependent on manual processes risk being left behind.”

With its CRM for developers, Behomes positions itself as the backbone of modern real estate development in the UAE — an ecosystem where project management, broker networks, contracts, and payments converge seamlessly.

For developers aiming to scale, maintain control, and prepare their business for the future, the message is clear: the time to digitize is now.