Trump Launches Crypto Platform Featuring His Family as Key Figures

Donald Trump has taken a surprising turn by fully embracing cryptocurrency, unveiling a digital platform called World Liberty Financial. Once a vocal critic of Bitcoin, labeling it a “scam,” Trump’s shift comes as part of a larger political strategy, aligning with his 2024 presidential campaign. The former U.S. president announced his new project, aimed at the decentralized finance (DeFi) space, during a livestream on X Spaces, where his sons Eric and Donald Jr. also played a central role in promoting it.

The World Liberty Financial platform, which Trump described as a way to “transact freely and securely,” is tailored for the rapidly expanding DeFi sector, allowing users to trade, lend, and borrow digital assets without traditional intermediaries. A governance token, named WLFI, will be launched, catering to accredited investors within the United States. The platform’s governance framework will give users a degree of control over its development and operations, marking an ambitious foray into blockchain-driven financial services.

Trump himself has been listed in the project’s white paper as the “Chief Crypto Advocate,” while his sons hold prominent titles as “Web3 Ambassadors.” Adding to the family’s involvement, Trump’s youngest son, 18-year-old Barron Trump, has been named the “Chief DeFi Visionary,” highlighting a multi-generational approach to the venture. This family-led initiative further underscores Trump’s pivot toward a pro-crypto stance, a stark contrast to his previous skepticism of digital assets.

Despite their key roles, the white paper of World Liberty Financial has included a disclaimer stating that the Trump family does not own or directly manage the company. However, it suggests that they may receive compensation as part of their promotional efforts. This strategic distancing from the day-to-day operations of the platform may serve to mitigate potential legal and regulatory risks that could arise given Trump’s political ambitions and the ongoing scrutiny of the crypto space by U.S. regulators.

As Trump campaigns to reclaim the presidency, his newfound enthusiasm for cryptocurrency aligns with his broader economic message. During the X Spaces announcement, Trump vowed to make the U.S. the “crypto capital of the planet.” This positioning aims to place the U.S. in direct competition with China, which has made significant advances in the digital currency landscape, particularly with the launch of its central bank digital currency (CBDC).

Although Trump’s shift to pro-crypto advocacy has raised eyebrows, his sons have been vocal about the role of decentralized finance in fostering economic freedom. Donald Jr. emphasized that the platform addresses “a real problem” by offering secure and transparent financial services. He also highlighted that decentralized systems like the one envisioned for World Liberty Financial could democratize finance, offering new opportunities for people worldwide.

Eric Trump, who has taken to social media to promote the project, reiterated the family’s vision for a future driven by blockchain technology. While details about the platform’s launch date remain unclear, the announcement has garnered significant attention, drawing both excitement and skepticism from crypto enthusiasts and critics alike. The project’s success will likely depend on its ability to navigate regulatory challenges, particularly in light of ongoing discussions about the regulation of digital assets in the U.S.