Trump-Backed Crypto Firm Readies Debit Card Rollout

World Liberty Financial, the crypto venture tied to Donald Trump’s family, has announced it will issue a debit card enabling users to spend digital assets as conventional currency, with a pilot slated next quarter and full deployment targeted by late 2025 or early 2026.

At Singapore’s TOKEN2049 conference, CEO Zach Witkoff stated that the underlying aim is to “bridge crypto assets with everyday spending,” forecasting that the card could go live in the fourth quarter or first quarter of 2026. Co-founder Donald Trump Jr. joined the presentation, underscoring the project’s ambition to integrate cryptocurrency more deeply into consumer payments.

Beyond payments, World Liberty is advancing a plan to tokenise real-world commodities, aiming to use blockchain infrastructure to trade assets like oil, gas, timber and cotton. Witkoff described these as “really interesting” domains for on-chain trading, pointing to what the company sees as excess transactional inefficiency in traditional markets. The firm also launched its governance token, WLFI, earlier this month, and has introduced USD1, a dollar-pegged stablecoin backed by U. S. Treasuries and other cash equivalents to cut dependency on conventional banking rails.

World Liberty has secured a high-profile institutional backer: the UAE-based Aqua 1 Foundation invested USD 100 million in WLFI tokens, becoming the venture’s largest public investor. The strategic pact aims to fuel World Liberty’s expansion in South America, Europe and Asia, and to jointly incubate blockchain initiatives.

The governance token WLFI currently is non-transferable, granting holders voting rights rather than direct tradeability; World Liberty has said it is “working behind the scenes” to make WLFI transferable in the future. A large portion of WLFI’s supply remains held by the Trump family and affiliated entities.

The stablecoin USD1 gained traction after a major crypto exchange deal: World Liberty was among the early adopters when the funds backed by an Abu Dhabi entity were routed through USD1 to a major crypto platform, helping to elevate USD1’s market position in the stablecoin ecosystem.

Regulatory and ethical concerns already shadow the venture. Critics argue the project blurs lines between private enterprise and public office, noting that much of the Trump family’s wealth could become entangled with policy outcomes. Donald Trump Jr. has dismissed conflict-of-interest allegations as “complete nonsense,” but scrutiny over the convergence of politics and crypto is intensifying.

WLFI has exhibited wide volatility since launch, riding speculative momentum across global exchanges. Meanwhile, competing crypto card offerings already exist, with established fintechs and digital-asset platforms offering crypto-linked cards in partnership with Visa and Mastercard. Witkoff contends World Liberty’s version will differentiate through tighter integration with its stablecoin and tokenisation strategy.

Arabian Post – Crypto News Network