The Walkman Rises: Can a Nostalgic Reboot Revive Sony?

If you’re an audiophile who waxes nostalgic when it comes to the classic Walkman audio cassette and CD players — you’re in luck. There’s a new Sony (SNE) Walkman out, though if you’re in America, you may need to pack a passport to purchase one legally.

The Japanese consumer electronics giant has been following Apple’s (AAPL) iPod footsteps through Asia and Europe in recent years in its attempt to update its iconic brand. The Sony Walkman F800 is an impressive successor to its line of portable media players. You might not even recognize it.

The Walkman F800 — which will retail for around $280 when it launches in Europe — is a digital media player powered by Android 4.0.

The 3.5-inch device plays music and video, and has WiFi and Bluetooth connectivity to surf for fresh media and broadcast its contents through other devices. Storage options top out at 32 gigabytes – possibly not enough for diehard audiophiles with massive digital music collections.

Still, it’s a slick device and the early reviews have been generally positive. But it is — ultimately — a portable digital media player.

Even Apple has struggled to move iPods lately. Sales have fallen over the past year, largely because smartphone and tablet owners no longer have to lug around an additional device to take their music with them.

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Sony could certainly use a hit. The company’s TV business has suffered deficits for seven consecutive years. A few years ago, Sony was the top dog in video game consoles. These days its PlayStation 3 and PS Vita are laggards in consoles and handhelds, respectively.