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Per capita spend on perfumes higher in Middle East

Fragrance-featured-image|By TAP Staff|Traditionally renowned for its love of fragrances, the Middle East region continues to be one of the key focus areas for international fragrance brands.

With research from leading analysts Euromonitor International indicating that per capita consumption of premium fragrances in key markets such as Saudi Arabia and the UAE overshadows that of markets such as the US and the UK, it’s not surprising that the countries of the GCC are on international perfumers’ high-priority lists.

Consumers in Saudi Arabia spent US$34.40 per capita on premium fragrances in 2012, a figure estimated to rise to $49.10 by 2017. Their UAE counterparts shelled out $21.30 in 2012 and are set to spend as much as $25.50 in 2017.

While consumers in the UK spent $24.50 on premium perfume brands in 2012, they are expected to spend $25.80 per capita in 2017. On the other hand US consumers were lagging their Middle Eastern counterparts, having spent $16.10 on select perfumes in 2012 and set to spend $16.80 in 2017.