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Wasl signs customer agreement with SAP in UAE

DUBAI, 4 days ago

Wasl Asset Management Group has signed a ‘cloud for customer’ agreement with SAP, the largest of its kind in the enterprise software market company’s UAE history.

The real estate development and management organisation will be deploying SAP’s latest cloud solutions to transform its business and provide an even higher standard of service for its customers, said the statement.

Hesham Al Qassim, chief executive officer, wasl, said: “Wasl is committed to seeking new ways to upgrade its services and use the latest technological advances to add value for customers. This continuous programme of improvements also forms part of wasl’s drive to implement the government of Dubai’s vision.”

Wasl’s agreement with SAP UAE will see it incorporate a number of SAP’s cloud applications in its operations, including SAP Cloud for Social Engagement, to monitor social media activity and identify topics relevant to customers; SAP Cloud for Marketing, to incorporate powerful technologies and leverage social media data; and SAP Cloud for Sales, to optimise its property selling platform.

Following the forging of the new partnership, Hesham Al Qassim met with Bill McDermott, CEO, SAP, during his recent visit to Dubai. The two leaders discussed technology trends capable of boosting the UAE’s real estate industry, with a focus on how organisations can virtualise their IT infrastructure on the cloud, thereby expanding business agility, supporting mobility in the workforce, and creating savings on IT costs.

Tayfun Topkoc, managing director, SAP UAE, said: “As Dubai’s property continues its strong pace, the wasl agreement shows how real estate companies can innovate by leveraging cloud solutions to work more efficiently on business opportunities, provide their customers with multiple service channels, and gain deeper insight and understanding of customers.”

Demonstrating the strong potential for cloud solutions in the region, in the Middle East and North Africa, information technology research and advisory firm Gartner estimated that $4.7 billion will be spent on cloud services from 2014 through 2018.

Wasl is aiming to employ its new technology in support of the expansion of the UAE’s property sector, which will see a wide range of new office, residential, retail, and hotel developments this year. – TradeArabia News Service

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