H.E. Khalid Jasim Al Midfa:
· The Authority is working to improve its promotional efforts to position Sharjah as a premier tourist destination and to expand the emirate’s tourism sector, which is a major component of its economy
· We are looking to cooperate with all government entities in Sharjah to further the Authority’s objectives
Sharjah – The Sharjah Commerce and Tourism Development Authority (SCTDA) signed an MoU with the Directorate of Town Planning and Survey in Sharjah in an effort to bolster cooperation between governmental, semi-governmental, and private institutions to improve the emirate’s tourism sector.
His Excellency Khalid Jasim Al Midfa, Chairman of SCTDA, signed the MoU on behalf of the Authority, while Engineer Salah Bin Butti Al Muhairi, Head of the Directorate of Town Planning and Survey, signed on behalf of the Directorate.
The agreement seeks to highlight the tourism and entertainment offerings of the emirate, which, in turn, helps to promote Sharjah as a tourist destination. The MoU also underlines the importance of cooperation and teamwork to achieve the aspirations and strategic goals of both parties.
H.E. Khalid Jasim Al Midfa said: “We, at the Sharjah Commerce and Tourism Development Authority, are working to improve our promotional efforts to position Sharjah as a premier tourist destination, and to expand the emirate’s tourism sector, which is a major component of its economy. To that end, we are looking to cooperate with all government entities in Sharjah to further the Authority’s objectives.”
According to the MoU, the two sides have agreed to exchange information and data pertaining to the tourism sector and to innovate new methods to improve tourism maps in the emirate. In addition, the two institutions will issue printed and electronic maps that include a hotel registry as well as a calendar of weekly and seasonal events, as well as directions to camping areas, safari parks, and others.
The agreement calls for forming a joint committee to develop plans and programmes, and to implement and evaluate them against performance indices. The committee will additionally hold regular meetings and report to the senior management of both organisations.
© Press Release 2016
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