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‘Keep Connecting’: Donald Trump’s Latest Branding Effort

President-elect Donald Trump is keeping his trademark lawyers busy. The incoming commander-in-chief has filed his first trademark application since he was elected president. Mr. Trump’s trademark holding company is seeking to secure rights over the term “KEEP CONNECTING.” It’s for a class of goods that encompasses communications and hotel services, according to a Jan. 12 filing to the federal […]

(via WSJ)