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Choithrams continues its expansion as it opens new store at Jumeirah Islands Pavilion, DMCC

Choithrams, located under the ‘Fresh cluster’, is the only exclusive supermarket within the gated community.

UAE, 15th February 2017

Choithrams, the leading retail brand across the Middle East, is on full expansion swing with the launch of its new store today within the premises of Jumeirah Islands Pavilion, DMCC. The opening saw the outlet flooded with residents excited to see the launch of a supermarket in their community. Choithrams, located under the ‘Fresh cluster’, is the only exclusive supermarket within the gated community.

Jumeirah Islands Pavilion is a Nakheel developed dedicated shopping, food and entertainment hub for Jumeirah Island residents. This is a residential community between Jumeirah Lake Towers, Jumeirah Parks and Emirates Hill.  Developers Nakheel claim that it is the world’s largest inland man-made islands community with about 700 villas is arranged in 50 clusters. It is considered a premium locality with values of villas in higher single digit and nearer double digit million dirhams.

The store is 5000 sq.ft. in area with ample parking besides offering the normal extensive range of groceries and fresh foods (bakery, butchery and fish counter). The store will be open every day from 7am until midnight.

Commenting on the new store Choithrams Chairman Mr. L. T. Pagarani said, “We are honored to be the only exclusive supermarket within Jumeirah Islands Pavilion gated community. We assure the freshest and best quality of products and service at our outlet.”

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About Choithrams
It was in 1974 that Choithrams came to the United Arab Emirates and since then the supermarkets have established locations throughout the Gulf, namely Oman, Bahrain and Qatar. The company brought with it international expertise, networks and connections built over 70 years in 25 countries.

With its high standard of quality and service, Choithrams has become a name synonymous with excellence in the region today. True to its mission of customer satisfaction, Choithrams is today a successful group with associates in diverse fields such as brand-distribution, commodity brokerage, and manufacturing of FMCG’s. Choithrams has expanded into Oman, Bahrain and Qatar ensures the distribution of brands into all corners of the Gulf market.

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