LONDON/FRANKFURT PSA Group (PEUP.PA) is holding talks with General Motors (GM.N) about buying its European Opel division, the French carmaker said on Tuesday, a deal which would increase competition for market leader Volkswagen (VOWG_p.DE).
The maker of Peugeot, Citroen and DS cars is “exploring a number of strategic initiatives with GM with the aim of increasing its profitability and operating efficiency, including a potential acquisition of Opel,” a spokesman said.
The confirmation came after sources told Reuters earlier on Tuesday that the two companies were in advanced discussions to combine PSA with the U.S. carmaker’s Opel business.
A deal may be announced within days, the sources said.
GM and PSA already share production of SUVs and commercial vans, a relic of their last attempt to forge a broader alliance, which was unwound in 2013 with the sale of the U.S. carmaker’s stake in PSA.
Together, PSA and Opel would command a 16.3 percent share of the European car market share compared with Volkswagen’s 24.1 percent, based on 2016 data.
For GM, offloading Opel could mean giving up on the global sales volume race in which it is currently ranked third behind Volkswagen and Toyota (7203.T), with just over 10 million vehicles delivered last year.
The Detroit-based group would be likely to keep a stake in the combined entity, one of the sources told Reuters.
Spokespeople for Opel and the French government, which owns 14 percent of PSA, had no immediate comment. A spokesman for the Peugeot family, which holds a matching stake in the carmaker, was not immediately available.
Under Chief Executive Carlos Tavares, PSA has rebounded from a 2013-14 brush with bankruptcy to reach record levels of earnings, posting a 6.8 percent automotive operating margin in the first half of last year.
The carmaker sold 3.15 million vehicles last year. Tavares has signaled openness to a tie-up that would increase PSA’s scale and ability to meet growing investment demands in vehicle electrification, driving technology and connected services.
GM has consistently struggled to make a profit at its Opel division, which includes Britain’s Vauxhall brand. It had previously discussed a sale to Canadian parts maker Magna in the aftermath of the financial crisis, before pulling the plug on the tentative deal in 2009.
The company missed last year’s target of reaching breakeven in Europe, despite buoyant demand, and warned it would struggle to restore regional profitability before 2018..
(Additional reporting by Gilles Guillaume and Laurence Frost; Writing by Laurence Frost; Editing by Keith Weir)