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Bringing efficiency to network processes

It is human nature to seek to spend the least amount of energy, time and cost on any given task to achieve a desirable result, whether that is working out at the gym, finding the best path to travel to work or buying cereal at the grocery. Now, researchers have discovered through complex numerical modeling a method that could lead to ways to more efficiently perform a variety of tasks and processes, from drug delivery to advertising.

(via WSJ)