ABU DHABI, 5th June, 2023 (WAM) — The Abu Dhabi Department of Community Development, the Department of Municipalities and Transport, and the Abu Dhabi Arabic Language Centre (part of the Department of Culture and Tourism – Abu Dhabi) have signed a Memorandum of Understanding (MoU) regarding the implementation of the second phase of the Scan and Learn Arabic initiative, which is an application that allows smartphone and tablet users to scan objects around the city, the names of which are then translated into Arabic.
This three-year agreement serves as documentation of the efforts made by all parties in the initial MoU signed in November 2021, regarding the pilot period of the Scan and Learn Arabic mobile application as well as discussion and collaborative research into methods of promoting a more cohesive and tolerant society.
The new memorandum aims to increase the prevalence of the Arabic language in daily life in Abu Dhabi, both for speakers and non-speakers, by promoting the use of the smartphone application and its scanning technology. Objectives include preserving the Arabic language and helping to solidify national identity; increasing Arabic language usage on social media platforms and in workplaces; and increasing the learning of commonly used Arabic vocabulary among citizens, residents, and visitors in the hope that more widespread learning of the language will lead to greater social cohesion between the diverse nationalities living in the UAE.
Dr. Ali bin Tamim, Chairman of Abu Dhabi Arabic Language Centre, said, “The success achieved in the initial stages of the ‘Scan and Learn Arabic’ initiative, aimed at enhancing the use of Arabic language in daily life throughout our society, has prompted the execution of its second phase.
“In an increasingly digitally focused world, we at the Abu Dhabi Arabic Language Centre are continuously working to ensure that our programmes are innovative and keep pace with changing times. Providing mobile applications that showcase the Arabic language has become a necessity to reach wider audiences, especially young people. We are promoting the Arabic language through technology and, at the same time, promoting the use of technology in Arabic. This initiative will have a positive impact on how these generations are engaging with both digital content and the Arabic language, driving its increased future use.”
For her part, Shaikha Al Hosani, Executive Director of the Monitoring and Social Innovation Sector at the Abu Dhabi Department of Community Development, said, “The Scan and Learn Arabic initiative plays a key role in enhancing social cohesion in the Emirate of Abu Dhabi and strengthening bonds, communication, and interdependence between the various communities that live here.
“It creates new opportunities for non-Arabic speakers to deepen their knowledge of the local culture and better integrate into society, by introducing them to Arabic vocabulary and the roots of local Emirati colloquialisms.”
Rashid Al Kaabi, Acting Executive Director of the Operations Support Sector at the Department of Municipalities and Transport, noted the importance of cooperation between the concerned authorities to contribute to providing tools to enhance the use of the Arabic language in various areas of daily life within the Emirate of Abu Dhabi, and contribute to the dissemination of a language which boasts a rich vocabulary.
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