nitten nair

Articles & Analysis by Nitten Nair – The Book of Ojuufo

Nitten Nair is a seasoned marketer with experience over various platforms and marketing functions. A voracious reader and passionate writer, Nitten has managed to shift seamlessly from topics ranging from management, work-life balance, life and more recently satire. A post graduate in Creativity & Innovation from the University of Malta, he also holds certifications in communication from the University of Amsterdam and in Executive Leadership from Cornell […]

How to deal with a brief unemployment period?

/By Nitten Nair/Being in between jobs is one of the most stressful periods one can face irrespective of whatever stage one is in the career. For the junior levels, it can lead to doubt in one’s capabilities and the feeling of being on the back foot at the early stages of a career. Mid to senior levels are concerned about having a break in their career and […]

Do you have a ‘standard’ career goal?

By Nitten Nair/We are taught from a very young age to have career goals and to “aim” to be at the top of our chosen field before we decide to call it a day. I am sure many of you would have been asked the question, “Where do you see yourself in the next 5 years?” This profound question sows the seeds of having a career goal […]

How do non paymasters attract the best employees?

/By Nitten Nair/All of us have that one friend who manages to live a “privileged” life without working in some large MNC known to dish out huge paychecks. I, for one, have quite a few whom I regularly interact with. The gross pay of these friends or acquaintances might not be on par with the industry in general but they love working there and have very little […]

How much does FEAR determine your career choices?

/By Nitten Nair/Life is a constant journey of self-realization and most importantly, continuous self-improvement. I personally believe that a life that has refused to evolve during its existence is one that is wasted. I’ve had people of the previous generation tell me proudly how they have been “consistent” and not changed one bit in the past 30 years. They are extremely proud of their fixed routines and […]

Weirdest things I have heard my bosses say

|Nitten Nair|Over the years I consider myself extremely lucky to have worked with a myriad of bosses who range from the utterly incompetent to the perfect role model. Regardless of their skills and temperament, I had the good fortune of establishing a rapport with almost all of them. This rapport also gave me the opportunity to witness some of the most absurd things to come from their […]

Generalist versus Specialist

|By Nitten Nair| In all offices you have 2 distinct types of employees: generalists and specialists, and they are constantly at odds. They are present in all domains and it depends on which domain you are referring to determine who will have an upper hand in the long run. To make my point here let me stick to my domain: Marketing. In this domain too we have […]

How much did “they” pay you to give up on your dreams?

|By Nitten Nair|I had never watched the movie “Up in the Air” starring George Clooney. Not because I don’t watch his films, but I found reading of the initial synopsis a little depressing. A guy who lives out of a suitcase because he has to fly around the world firing people – not so exciting. Nor did I come across any reviews which strongly stated otherwise. The […]

5 things you should start practicing at work NOW!!

Nitten Nair/Most of us complain about how work is sucking the fun out of life. In most cases, it is caused by our own doing and in many ways we have the power to change that. The first concept we should imbibe in ourselves is that work is a medium to help us live our lives the way we aspire. Life is not a byproduct of the […]

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