Animoca Brands Eyes New York Listing Amid Shifting U.S. Crypto Landscape

Hong Kong-based blockchain firm Animoca Brands is preparing for a public listing on a U.S. stock exchange, capitalising on what its leadership describes as a “unique moment” created by President Donald Trump’s more accommodating stance toward digital assets. The company, known for its investments in Web3 gaming and decentralised finance, is exploring various shareholding structures and aims to finalise its plans in the near future.

Executive Chairman Yat Siu indicated that the decision to pursue a U.S. listing marks a significant shift from the company’s previous position. Under the Biden administration, stricter regulatory measures had deterred Animoca from entering the American market. However, the current administration’s efforts to position the U.S. as a global hub for digital assets have altered the landscape. “It’s a unique moment in time,” Siu remarked, emphasising the strategic importance of accessing the world’s largest capital market.

Animoca Brands, which was valued at nearly $6 billion in 2022, reported unaudited revenues of $314 million for the year ending December 31, 2024. The company’s earnings before interest, taxes, depreciation, and amortisation stood at $97 million. Its financial reserves include approximately $293 million in cash and stablecoins, alongside $538 million in digital assets. These figures reflect a robust financial position as the company considers re-entering public markets after its delisting from the Australian Securities Exchange in 2020.

The potential listing aligns with a broader trend of crypto-focused companies seeking to establish a presence in the U.S. market. Notably, American Bitcoin, a cryptocurrency mining firm backed by Eric and Donald Trump Jr., announced plans to go public through a merger with Gryphon Digital Mining. This move underscores the growing influence of pro-crypto sentiments within the current administration and the opportunities they present for blockchain enterprises.

Animoca’s portfolio includes investments in over 540 companies, with stakes in prominent entities such as OpenSea, Kraken, and Consensys. The firm’s diverse holdings span various sectors within the digital asset ecosystem, reinforcing its position as a significant player in the industry. Siu highlighted the company’s unique approach, stating, “We think we’re the biggest non-financial services crypto firm,” and emphasised the importance of showcasing innovation beyond traditional financial services through a public listing.

The company’s Digital Asset Advisory business experienced substantial growth, generating $165 million in bookings for 2024, a 116% increase year-over-year. This segment provides services such as token advisory, marketing, and trading support, contributing significantly to Animoca’s revenue streams. Additionally, the firm reported $110 million in bookings from its Web3 operating businesses and $39 million from investment activities.