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AWS announces Alexa partner program

Amazon Web Services will be launching the Amazon AWS Alexa Partner Program, the cloud giant announced Tuesday at the AWS Re:Invent conference in Las Vegas.

AWS has heard a “deep desire to integrate Alexa and voice capabilities” into services offered through the partner network, said Terry Wise, director of the Amazon Web Services worldwide partner ecosystem.

Already, more than 3,000 Alexa skills have been developed by AWS partners in the market Wise said. He gave the example of Electrolux, which has integrated Alexa capabilities into air conditioning units.

The new partner program will be available in the “coming weeks,” Wise said. Through the program, AWS will invest in tools, training and go-to-market funding for partners who want to bring Alexa capabilities to their customers.

Third-party integrations are making voice-activated assistants like Alexa increasingly useful in a variety of scenarios. While voice-activated functions are becoming more relevant in people’s personal lives, they’re also pushing into the enterprise space. FinancialForce, for instance, recently rolled out a voice-activated ERP assistant. Just a few weeks ago, Atlassian’s HipChat rolled out an integration with a proactive version of Alexa.

Several updates to the AWS partner program were announced on Tuesday, including an upcoming integrated partner program with VMware.

(via PCMag)