Banque de Commerce et de Placements, the Swiss private bank based in Geneva, has elevated its presence in the Middle East by transforming its Dubai Representative Office into a fully operational branch under a Category 4 licence from the Dubai Financial Services Authority within the Dubai International Financial Centre. This development empowers BCP to offer comprehensive advisory services across the region.
The move reflects BCP’s dedication to expanding its regional reach, reinforcing a footprint that dates back to its initial activity in the Middle East and Africa starting in 2006. With a robust client base already in place, the new branch will cater to high‑net‑worth individuals, family offices, and institutional clients with tailored wealth‑management and advisory offerings.
BCP, founded in 1963, has earned a reputation for strength in commodity trade finance and wealth management. Its financial solidity is underpinned by investment‑grade ratings from Fitch and Moody’s, alongside a disciplined approach to risk and a client‑centric culture.
“This marks not just an upgrade, but a strategic development,” said Marco Grilli, head of wealth management at BCP. He highlighted Dubai’s significance as a global financial and innovation hub, and the bank’s intent to deliver Swiss‑quality wealth management with local resonance.
The Dubai branch will serve as a customer‑facing and advisory hub, while transactional processing and asset booking will remain anchored in Geneva. That structure ensures clients enjoy personalised local service supported by BCP’s established infrastructure in Switzerland.
Massimo Cangini has been appointed as the senior executive officer of the new branch. With over a decade of experience in the region and more than 20 years across Swiss and global banks, Cangini brings deep market insight and a dedication to delivering bespoke client service.
Operating under the oversight of both the DFSA and BCP’s Swiss regulator, the branch’s presence underscores the bank’s commitment to strong compliance standards and regulatory best practices.
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