DubaiNow Opens Door to Instant Credit Access

Dubai residents can now view their personal credit report and credit score directly within the DubaiNow app following a newly launched integration with Etihad Credit Bureau. The partnership enables users to access crucial credit information with a single tap—bringing financial insights closer to everyday urban life.

Officials emphasise that this move reflects a strategic direction toward seamless digital service delivery. Marwan Ahmad Lutfi, Director General of Etihad Credit Bureau, underscored the bureau’s commitment to national digital transformation, noting the use of advanced APIs to simplify user access to credit data. Matar Al Hemeiri, CEO of Digital Dubai Government Establishment, added that the integration reinforces Dubai’s position as a hub for digital innovation and aligns with the “We the UAE 2031” vision for a connected, smart society.

DubaiNow, developed by Digital Dubai, offers over 300 services — ranging from bill payments and health records to official documentation. The inclusion of credit reports and scores builds on its role as a one-stop platform for private and government services. This feature eliminates the need for separate logins or visits to multiple platforms—credit information is now readily accessible to users seeking clarity on their financial standing.

Earlier, Etihad Credit Bureau successfully integrated with Abu Dhabi’s TAMM platform, and this step represents a widening push across emirates to bridge credit services with digital portals. Sources highlight that such integrations are part of a broader effort to promote financial literacy, transparency, and empowered decision‑making among residents. Access to credit scores supports informed borrowing and better personal finance management.

Although specific usage metrics have not been disclosed, industry analysts see significant potential. By delivering real-time credit insights directly inside an app used daily by millions, the integration might reduce friction in credit awareness, which could lead to more responsible lending and borrowing—even small improvements in payment discipline or credit visibility can have outsized impact on personal financial health.

Affordability remains a factor: Etihad Credit Bureau’s website lists the cost of a personal credit report at AED 84, with a standalone credit score costing AED 10.50. However, it is not yet clear whether these fees apply within DubaiNow or if special rates have been arranged for app users. Users should check within the app for pricing details.

Security is paramount. Etihad Credit Bureau employs stringent data encryption and authentication measures to protect sensitive credit information. DubaiNow leverages UAE Pass for identity verification, ensuring that only authorised individuals access their own financial data.

The integration occurs amid rapid digital government expansion across the Gulf, where unified platforms are central to delivering frictionless user experience. By adding credit insights to DubaiNow, authorities anticipate a future where financial and administrative services converge—expected to boost efficiency for users and public institutions alike.

Going forward, observers expect Etihad Credit Bureau to extend integration to further emirate-level services and fintech platforms, creating a comprehensive, country-wide credit information network. Proponents argue such a system would enhance economic resilience by embedding credit awareness into everyday digital interactions.