Etihad Salam Telecom Company has entered into a strategic partnership with Genesys, aiming to revolutionise customer experience across Saudi Arabia. This collaboration seeks to integrate advanced technologies into Etihad Salam’s service offerings, enhancing customer interactions and operational efficiency.
The partnership focuses on leveraging Genesys’s expertise in cloud and artificial intelligence solutions to transform Etihad Salam’s customer service platforms. By adopting these technologies, Etihad Salam aims to provide more personalised and efficient services, aligning with the Kingdom’s Vision 2030 objectives of digital transformation and improved quality of life.
Eng. Amjad Arab, Chief Wholesale and Partnerships Officer at Etihad Salam Telecom Company, emphasised the significance of this alliance: “Our mission is to provide robust, innovative solutions that support the rapid expansion of digital content and seamless technology experiences. We are excited to work together to offer enriched connectivity services and bring content closer to end-users, ultimately empowering businesses to thrive in an increasingly digital landscape.”
This partnership is part of a series of strategic initiatives by Etihad Salam to enhance its service offerings and infrastructure. In collaboration with center3, a subsidiary of stc Group, Etihad Salam is working to bolster Saudi Arabia’s digital infrastructure. This joint effort aims to improve network resilience, enhance connectivity, and provide scalable solutions, thereby enriching the digital ecosystem and supporting the nation’s burgeoning ICT sector, projected to reach USD 82.51 billion by 2030.
The Etihad Salam-center3 partnership focuses on three critical areas: expanding network reach and reliability through shared connectivity services; utilising center3’s carrier-neutral data centres to enhance enterprise solutions; and integrating Etihad Salam’s extensive network with center3’s internet exchanges. This comprehensive approach is designed to accelerate innovation in cloud data management and internet connectivity, providing businesses with the tools needed to thrive in a digital-first world.
In another strategic move, Etihad Salam has partnered with ServiceNow to support the growth of small and medium-sized enterprises in Saudi Arabia. This collaboration aims to offer tailored solutions that address the unique needs of SMEs, facilitating agile business setups and streamlined operations. By combining Etihad Salam’s connectivity and managed services with ServiceNow’s expertise in automating HR, administrative, and management processes, the partnership seeks to provide SMEs with comprehensive tools to navigate the complexities of the digital age.
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