Everyone thinks this Belle doll looks like Justin Bieber (and they're not wrong)

To the internet’s extreme delight, there appears to be a Belle doll out there that’s basically Justin Bieber in a yellow dress.

The upcoming live-action version of Beauty and the Beast is due out in March, so as it does, Disney is doubling down on associated merchandise. The film stars Emma Watson as Belle, but she seems to have bitterly offended someone — how else can you explain the doll’s giant forehead and remarkable Bieber resemblance? 

Images of the doll, which were shared Friday on Flickr (as first spotted by BuzzFeed), quickly became a thing.

Colorado teacher William Herrington took the photos after coming across the doll at a local J. C. Penney store. 

It was made by the Disney Store company, he explained, but this particular version is distributed through J.C. Penny “as a ‘less glamorous’ version,” he told Mashable over email. 

It doesn’t appear to currently be available on the store’s website for us all to enjoy.

“Most of the Film Collection dolls don’t look 100% like the actors they are portraying, but they usually do have defining features,” Herrington added. “I don’t know what happened with this doll, but any resemblance to Emma just went out the window! She looks almost nothing like the talented, beautiful woman she’s supposed to portray.”

Don’t see Bieber? Perhaps you can spot Shrek‘s Lord Farquaad in there too, as these people did.

Herrington said he never expected his images to get the attention they have: “I absolutely did not expect it to go viral! I know Flickr isn’t the most popular form of social media, but I guess when the word gets out, it spreads like wildfire.”

Mashable has also approached Disney and J.C. Penney for comment about the generally bad reception the doll has received, as well as some insight into how it was released.

Most especially: What did Hermione do to deserve this?