HSBC Targets UAE Wealth Boom with New Dubai Centre Amid Client Culls

HSBC has opened a dedicated wealth centre in Dubai aimed at serving affluent clients, stepping up efforts to capture a growing share of the UAE’s expanding wealth and asset management sector. It comes as the bank’s Swiss private arm moves to cut ties with over 1,000 wealthy clients from the Middle East under regulatory pressure.

The Dubai centre, housed in HSBC’s flagship Jumeirah branch, will offer Premier and high-net-worth clients access to relationship managers in a specialist space. Dinesh Sharma, HSBC’s head of International Wealth and Premier Banking for Middle East, North Africa and Turkey, said the UAE is among HSBC’s top five global markets, and the investment in infrastructure, people, capabilities and marketing over the next three to four years represents its largest in two decades. Singapore is cited as a model for how the UAE could develop into a global wealth hub.

In parallel, HSBC Private Bank has informed more than 1,000 clients in Saudi Arabia, Lebanon, Egypt and Qatar—many with assets exceeding US$100 million—that it will terminate its relationships with them. The bank is classifying these clients as high risk, following findings by Swiss regulator FINMA that it failed to meet anti-money laundering obligations in past transactions involving politically exposed persons.

HSBC has emphasised its continued commitment to both its Middle East and Swiss wealth business units. Barry O’Byrne, CEO of International Wealth and Premier Banking, maintains that Switzerland remains one of HSBC’s “core wealth hubs.” HSBC is structuring its strategy to grow where it has “a clear competitive advantage.”

The bank notes that personal financial assets in the UAE have surged over the past few years, exceeding US$700 billion, with more than 130,000 millionaires now in the country. Migrants of wealth are drawn by favourable investment policies, tax incentives and regulatory reforms. Regions contributing large shares of incoming wealth include India, other Middle Eastern markets, Russia and the Commonwealth of Independent States, and a growing number from the UK, Europe and China.

HSBC’s move to reduce exposure to high-risk clients comes after FINMA’s rulings in 2024, which identified breaches in anti-money laundering duties in connection with transactions involving politically exposed persons between 2002 and 2015. The regulator prohibited HSBC Private Bank from onboarding new relationships with such individuals until its compliance practices were overhauled. The bank is now working under those rules, winding down existing relationships judged to pose compliance risk.