India stands out among emerging economies for its high adoption of generative artificial intelligence, according to a new report by Organisation for Economic Co-operation and Development together with Cisco. The study shows that India, along with a few other emerging markets, leads global usage and trust metrics — even as sharp generational and geographical divides become evident.
Under-35s represent the bulk of this surge, with more than half of that demographic reporting active use of generative AI tools. Over 75 percent of young adults across the studied countries say they find AI useful. In India specifically, the share of adults actively using generative AI has been estimated at 66.4 percent, making the country the top performer among the 14 surveyed nations.
The appeal of AI appears to be shaped not only by age, but also by regional context. Emerging economies — India, Brazil, Mexico and South Africa — feature among the highest users globally, showing not only strong AI uptake but also greater eagerness to undertake AI-related training. In these countries, engagement with AI training programmes is broad, and a substantial number of respondents have expressed plans to deepen their familiarity with AI tools over the coming year.
However, this fast-paced adoption brings warnings of uneven benefits and rising risks. Populations in these emerging economies report significantly higher levels of recreational screen time and digital-only social interaction — patterns correlated with lower life satisfaction and well-being. The OECD-Cisco report warns that over five hours of daily screen time for leisure is linked to deteriorating well-being.
The divides cut deep: while younger adults readily embrace AI, older age groups remain largely disengaged. Among those over 45, many say they either do not use AI or are uncertain about trusting it. This uncertainty, according to the study, may stem more from unfamiliarity than explicit distrust. Expectations about AI’s impact on work also diverge sharply — under-35s in emerging economies overwhelmingly anticipate that AI will reshape job roles, while older respondents are more sceptical.
The findings challenge assumptions that advanced economies would lead in AI adoption, reflecting instead a reversal where developing nations leapfrog into new technologies. The data underscores how infrastructural improvements, rising digital literacy among younger generations, and perhaps lower legacy technology constraints are accelerating AI uptake in countries such as India.
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