Kenanga Launches ‘Meals That Give’ In Urgent Support of Underprivileged Communities

1: 1 Match from Kenanga To Amplify Pledges

KUALA LUMPUR, MALAYSIA – Media OutReach – 10 March 2022 – Kenanga launches ‘Meals That Give’, a campaign under the charter of its community programme The HumanKIND Project. The campaign is designed to continue rallying support for its long-standing social enterprise partner Café Includes, a café operated by a team of persons with disabilities, via online fundraising platform, Sedunia.

Doubling the impact of each pledge made, the meals will not only go towards sustaining employment opportunities of the differently-abled members of Café Includes, but they will also go towards feeding communities in need, as the packed meals will be distributed to children of orphanages, as well as the homeless.

Malaysians can now pledge meals from Café Includes starting from as little as RM20 on www.sedunia.me/campaigns/kenangahumankind/. To encourage participation, Kenanga will be amplifying pledges made by matching them 1 for 1.

“The HumanKIND Project is an initiative we kickstarted last year in response to the increasing social and community needs. We are pleased to be extending this programme this year under the campaign, ‘Meals That Give’. Besides giving back to the community, our aim is to also create an ecosystem to encourage the public to give back as well. It is more crucial now than ever as the nation transfers into the endemic phase that we continue to support each other in every way that we can.

Under ‘Meals That Give’, we will be providing meals for the underprivileged, while simultaneously helping to create awareness and support the differently-abled community at Café Includes. We hope that through this initiative we can help stretch your Ringgit by making it easy and affordable for all Malaysians to do their part for social good,” said Chuah Sze Phing, Kenanga’s Head of Group Marketing, Communications, and Sustainability.

Kenanga staff volunteers will coordinate and distribute the pledged meals from Café Includes to the recipients from Persatuan Kebajikan An-Najjah Malaysia, Rumah Ozanam PJ and Pertiwi Soup Kitchen.

Stevens Chan, visually-impaired social activist and founder of Café Includes, said, “The last two years have been extremely challenging for us. Due to the pandemic, we had to shut down the Dialogue In The Dark exhibition which was the main source of income for us. We redirected our focus to setting up Café Includes instead, which managed to continue to provide employment to our members who are disabled and from the B40 community. We are grateful for all the support we have been receiving from the public as well as corporates like Kenanga Investment Bank who continuously back us over the last 10 years, that have kept us going through the most trying of times.”

Last year, through the debut of The HumanKIND Project, Kenanga helped raise over 5,000 orders for Café Includes, that enabled them to keep the business afloat throughout the disruptions of the pandemic and sustained livelihoods of the 15 persons with disabilities who run the Café.

Pledge your meal and create double the impact today at www.sedunia.me/campaigns/kenangahumankind/.

About Kenanga Investment Bank Berhad (197301002193 (15678-H))

Established for more than 45 years, Kenanga Investment Bank Berhad (the Group) is a financial group in Malaysia with extensive experience in equity broking, investment banking, treasury, Islamic banking, listed derivatives, investment management, wealth management, structured lending and trade financing.

The Group’s digital ambition includes building a robust digital ecosystem that meets the needs of its clients and businesses. Some of its game-changing products includes Malaysia’s fully online digital stockbroking platform Rakuten Trade and a fully A.I. robo-advisor, Kenanga Digital Investing.

The Group has garnered a host of awards and accolades reflecting its strong market position. It was awarded under the categories of Highest Returns to Shareholder Over Three Years, Best Overall Equities Participating Organisation by Bursa Malaysia, Best Overall Derivatives Trading Participant, Best Structured Warrant Issuer, Best Retail Equities Participating Organisation, Best Institutional Equities Participating Organisation Investment Bank; along with Best Trading Participant and Best Institutional Equities Participating Organisation and for Equity and Financial Derivatives for 19 consecutive years. The Group was also accorded the title of Best Institutional Derivatives Trading category by Bursa Malaysia.

The Group continues to be a regular and repeat recipient of distinguished industry accolades, such as the Lipper, Fundsupermart and Morningstar awards. For its continued efforts towards community outreach and employee volunteerism, the Group was awarded the coveted Company of the Year award for environmental and sustainability at Sustainability & CSR Malaysia Awards 2021. The Group is also a Participant of the United Nations Global Compact and adheres to its principle-based approach to responsible business.

Today, Kenanga Investment Bank Berhad is an award-winning leading independent investment bank in the country with a continuous commitment towards driving collaboration, innovation, digitalisation and sustainability in the marketplace.

This Press Release was issued by Kenanga Group’s Marketing, Communications & Sustainability department.

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The issuer is solely responsible for the content of this announcement.