Radisson’s Bold Saudi Push Drives Middle East Footprint Surge

Radisson Hotel Group has ramped up its presence in Saudi Arabia, now anchoring half of its Middle East portfolio within the Kingdom, a senior company executive confirmed amidst the Future Hospitality Summit in Riyadh. With 50 of the group’s 100 regional properties either operational or under construction based in Saudi Arabia, the expansion underscores its strategic prioritisation of the country’s ambitious hospitality landscape.

Elie Younes, Executive Vice President and Global Chief Development Officer at Radisson, described Saudi Arabia as “one of the top five countries for us globally.” Of the 50 properties, 30 are already open, while 20 are at various stages of construction. The current pipeline, spanning the next three to four years, includes these 20 projects, with another 30 slated for completion over the next four years, collectively offering approximately 4,000 to 5,000 new rooms and generating some 5,000 jobs.

This expansion aligns with the Kingdom’s target to add more than 362,000 hotel rooms by 2030, backed by a US$110 billion investment as part of its Vision 2030 diversification drive. Radisson is strategically deploying a mix of brands across segments. Younes outlined plans for another 10–15 Radisson Blu properties and four to five more under its luxury Radisson Collection label in cities including Riyadh, Jeddah, Makkah and Madinah. Smaller priors in secondary cities are also on the radar for core four‑star Radisson properties.

Recent openings include Radisson Blu Hotel & Convention Centre, Riyadh Minhal, and Radisson Hotel Madinah— the group’s first presence in the holy city of Madinah. Additional launches planned this year include Radisson Blu Hotel Riyadh Al Sahafa and Radisson Hotel Jeddah Tahlia Street in Q2, followed by Radisson Collection Residence Riyadh and Radisson Hotel & Residences Makkah Thakher City in Q4, all designed to capture the religious and leisure tourism surge.

Radisson is also forging partnerships with Saudi entities. A landmark deal with Knowledge Economic City in Madinah will introduce a Park Inn by Radisson in the Islamic World District. Meanwhile, a Memorandum of Understanding with the Saudi Tourism Authority—signed at the Arabian Travel Market—demonstrates deep engagement within the local ecosystem.

The group remains on track to grow its Middle East network to 150 hotels, resorts and serviced apartments by 2030, building on a record-breaking global performance in 2024. Younes emphasises the tailored approach: blending its Scandinavian-inspired hospitality with regional traditions and integrating wellness, eco-friendly features and entertainment to appeal to evolving guest preferences, as detailed by Development Director Ayman Ezzeddine at the Riyadh summit.

Analysis by regional consultants underscores the significance of Radisson’s strategy. Analysts note that by allocating half of its current Middle East portfolio to Saudi Arabia, Radisson demonstrates confidence in the Kingdom’s tourism transformation. Its focus on both high-volume mid-market and luxury segments positions it to tap demand from business travellers, pilgrims and upscale visitors alike amid government incentives and infrastructure investments.

Radisson’s move is also in step with ongoing giga‑projects such as Amaala, the Red Sea Project and Rua Al Madinah, each aimed at hosting millions of tourists and pilgrims by 2030. These projects feature world-class hotels, resorts and cultural infrastructure, reinforcing Saudi Arabia’s status as a global hospitality hub.