An earnest band of Indian activists is asking rich people to boycott money, so there’s more for the needy.
A motley mix of bankers, Bollywood stars and bikers have pledged their support to Prime Minister Narendra Modi’s November move to ban almost 90% of Indian currency to fight counterfeiting, tax evasion and terrorism.
A story from The Wall Street Journal investigated how they are doing their part by continuing to spend while using as few physical rupees as possible and at the same time teaching those less fortunate how they can use less cash.
Gangs of 20-somethings, wearing matching t-shirts, have been roaring around the roads of New Delhi and Mumbai trying to convince people to avoid using rupee notes or even withdraw any from the ATM.
“If you don’t use cash, more of it will reach the poor,” said Shubham Chaudhary, the leader of one group.
Click on this video to see them in action.
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