With over 2 million real estate agents in the U.S., the competition to get your name and property noticed is a task in itself. That is why stepping up your marketing strategies is essential for success, especially if you are an independent contractor.
If you are wondering how to attract more clients then you’ve come to the right place.
Read on for the 5 best ideas for real estate marketing.
- Using a Blog
A blog not only adds content that helps with your SEO (search engine optimization) it also adds value to your website.
SEO content using keywords makes your website appear more in organic searches. This makes your website easy to find for someone searching for a specific real estate topic. Then users can click on your services since they are most likely in the market for a home.
High-quality articles will also display your expertise in the field, making you appeal to new homeowners or people selling their houses.
- Adding Video Content
Home listings that have video content added to them have 403% more interaction than those that do not. This increases your conversion rate and makes your website more memorable.
People appreciate this kind of effort put into a property website since this is the go-to place when beginning to search for homes even before calling a real estate agent.
- Wide-range of Advertisement
Hiring a professional advertisement agency like www.balancedassetsolutions.com can help you be strategic with paid advertisements, including both the placement and the content.
Using social media is essential for targeting the right audience but it can be a full-time job. Outsourcing this task will be more effective and less time-consuming.
- Showcase Reviews
A good reputation goes a long way so be sure to highlight that you have had success with pleasing your clients. Having reviews on major sites like Google and Yelp are useful, but displaying them on your website brings them to the viewer’s attention.
You can also link to third-party sites to show that your reviews and client testimonials are not fabricated.
- Keep in Touch
Whether someone is a past client or they visited your website, you want to treat them as if they are potential customers. Staying in touch with people is key to forming relationships.
You can keep in contact with people through a real estate newsletter, telling them about new listings before they are posted. This is a great incentive for clients to open your emails since the housing market is fast-paced.
Ideas for Real Estate Marketing Keep Changing
Now that you know some of the best ideas for real estate marketing keep in mind that trends are always changing. Stay updated on what other real estate agents are doing as well as new tactics in media and SEO marketing.
This will ensure that your strategies never fall behind the competition and your website stays at the top of search engine results pages.
Be sure to keep our market data page bookmarked as well to stay informed about housing fluctuations as well.
Along with your content that attracts people to your site, make sure that the house search features prominently so that customers can easily browse the properties.
Also published on Medium.
