Just in:
Sharpening the Focus: Sharjah Health Department Refines Evaluation Criteria for “Healthy Schools Programme” // First-Ever Fortune Innovation Forum Draws Top Global Leaders to Hong Kong, Promoting Agendas On Collective Cross-Sector Advancement // Universal Language for Healthcare: General Authority Embraces Global Coding System // Infineon and HD Korea Shipbuilding & Offshore Engineering jointly develop ship electrification technology // Court Sides with Coinbase on Wallet Service, But Staking Program Remains in Limbo // No running of govt from jail, says Delhi Lt Governor // Experts come together to support updating the city’s nature conservation masterplan // Andertoons by Mark Anderson for Thu, 28 Mar 2024 // Experience Ultimate Shopping Freedom at 4.4 Shopee Spree: Don’t Worry, Shop Shopee! // U.S. Compliance Takes Center Stage at OKX Following Industry Jitters // AIA Hong Kong Wins More Than 20 Accolades at MPF Ratings MPF Awards, BENCHMARK MPF of The Year Awards and Bloomberg Businessweek Top Fund Awards // Lisboeta Macau’s world first LINE FRIENDS PRESENTS CASA DE AMIGO and BROWN & FRIENDS CAFE & BISTRO has officially opened // Emirati Aid Reaches Ukraine as Food Shortages Bite // Sharjah Chamber Breaks Ground on Final Expansion with New HQ Pact // US reiterates concern over Kejriwal arrest, Cong accounts // Konica Minolta is named ASEAN 2023 Market Leader in Colour Light and Mid Digital Production Printers // Emirates Post Speeds Up Deliveries for GCC with Special Day // Meta Earth Official Website Launch: The Pioneer Explorer in the Modular Public Blockchain Domain // Arvind Kejriwal Was Used By BJP In 2011 Movement To Take On The Congress // Samsung Partners National Heritage Board to Bring a Slice of Singapore’s Cultural Heritage to Samsung The Frame TV //
HomeBiz TechCan Buffett-backed bid unlock Yahoo growth where others failed?

Can Buffett-backed bid unlock Yahoo growth where others failed?

Reuters/Denis Balibouse/File photo

 

SAN FRANCISCO Warren Buffett struck media gold with a 2012 investment in debt-laden Media General Inc. Now the famed investor may try to reprise that success by supporting a bid for Yahoo Inc’s Internet assets.

ADVERTISEMENT

 

The Berkshire Hathaway Inc chairman is backing a consortium that includes Quicken Loans Inc founder Dan Gilbert, that is seeking to buy Yahoo’s online portfolio, Reuters reported on Friday.

 

The consortium is in the second round of bidding in the auction for Yahoo’s assets, people familiar with the matter said. Buffett is helping to finance the offer, one of the people added.

 

ADVERTISEMENT

If they succeed, the investment would be a relatively rare foray into digital media for Buffett, whose portfolio is heavily weighted toward U.S. insurers, industrial companies and major consumer brands.

 

Yahoo, once the world’s largest consumer email service, has struggled in recent years to compete with Alphabet Inc’s Google and Facebook Inc for digital advertising market share.

 

In February, CEO Marissa Mayer announced the company would auction off its Internet business and cut 15 percent of its workforce. It is also selling $1 billion to $3 billion in noncore assets such as patents and property.

 

Poynter Institute media business analyst Rick Edmonds said Buffett’s history of betting on struggling companies that maintain a large consumer base could work in Yahoo’s favor.

 

In the case of Media General, Buffett bought a majority of the company’s newspapers, making him one of the largest publishers in the United States as the industry struggled with plummeting advertising and subscription revenue.

 

Buffett also provided nearly $450 million in debt relief to Media General, whose remaining business focused on dozens of local U.S. television stations and related websites, in return for a stake of nearly 20 percent in the company. The day the transaction was announced, Media General’s shares jumped 30 percent. The stock closed Friday at $17.12, up from $3.32 in May 2012.

 

“It’s kind of consistent with Buffett’s pattern of buying things that are out of favor, undervalued and have a big customer base,” Edmonds said. The paradox is Yahoo’s huge, it remains huge, and it’s got a lot of customers. It’s not the case customers are fleeing them right and left, it’s just that no one can get a good pattern of growth.”

 

Pivotal Research Analyst Brian Wieser agreed the move would be a familiar one for Buffett.

 

“He is known for having a lot of assets that have a lot of potential that for a host of reasons have not realized that potential,” he said. Former Yahoo president and chief financial officer Susan Decker is now a director on Berkshire’s board. Wieser said that Buffett, with Decker’s input, might consider bringing back former Yahoo executives, such as interim CEO Ross Levinsohn, who was a candidate for the top job before Mayer was appointed.

 

Decker said last month on CNBC that the next owner should “create a distinction in consumers’ minds about why they love Yahoo still.” She said that plan would be helped if Yahoo is “private or part of a much larger corporation.”

 

During a CNBC interview earlier this month Buffett said that Yahoo’s business has “continuously slipped” but did not mention a bid or a specific turnaround strategy.

 

Buffett and Dan Gilbert have been close friends since 2012, when Gilbert joined the Giving Pledge, an initiative created by Buffett and Bill Gates to encourage billionaires to give away at least half of their wealth during their lifetime or at death.

 

Berkshire Hathaway provided insurance on a $1 billion prize offered by Quicken Loans to anyone who completed a perfect bracket in the 2014 National Collegiate Athletic Association men’s basketball tournament. No one pulled off the feat.

 

“There could well be more business relationships in the future, but beyond that it’s a friendship,” Buffett said, referring to Gilbert, in a telephone interview with Reuters on April 5.

 

Part of the consortium’s interest may lie in Yahoo Finance. Gilbert has shown strong interest in that unit, according to a source who asked not to be identified.

 

Buffett has credited Yahoo with doing a “terrific” job during live streaming of Berkshire’s April 30 shareholders conference. At that meeting he also admitted that Berkshire had been slow to adapt to new technology as far as its investments were concerned.

 

(Additional reporting Dan Freed, Michael Flaherty and Greg Romueliotis in New York and Liana Baker in San Francisco; Editing by Michele Gershberg and Matthew Lewis)

 

Let’s block ads! (Why?)

ADVERTISEMENT

ADVERTISEMENT
Just in:
Renewables Surge Sets Record, But Global Equity Lags // German Job Market Resilience Bodes Well for Economic Recovery // Ajman Celebrates Conclusion of Ramadan Activities with Grand Ceremony // Infineon and HD Korea Shipbuilding & Offshore Engineering jointly develop ship electrification technology // Sharjah Chamber Breaks Ground on Final Expansion with New HQ Pact // Ingdan Announces 2023 Annual Results // Global Audience to Witness Thrill of Dubai World Cup // Hope for Respite as UAE Endorses UN Plea for Gaza Truce // Following the Money Trail: US and UK Investigate $20 Billion in USDT Transfers Tied to Sanctioned Russian Exchange // Emirati Aid Reaches Ukraine as Food Shortages Bite // No running of govt from jail, says Delhi Lt Governor // Konica Minolta is named ASEAN 2023 Market Leader in Colour Light and Mid Digital Production Printers // US reiterates concern over Kejriwal arrest, Cong accounts // Arvind Kejriwal Was Used By BJP In 2011 Movement To Take On The Congress // AI Boost for Galaxy Devices: Samsung Expands One UI 6.1 Update // U.S. Compliance Takes Center Stage at OKX Following Industry Jitters // Superland Announced Annual Results for 2023, 2023 Net Profit Increased approximately 39.5% to approximately HK$22.2 million as Compared to the 2022 Adjusted One // Sunshine’s Debut Features Leave Tech World Scratching Its Head // Universal Language for Healthcare: General Authority Embraces Global Coding System // Experts come together to support updating the city’s nature conservation masterplan //