Chinese Brands Surge in Europe’s Hybrid and EV Markets

Chinese automakers secured a record share of Europe’s hybrid-car segment in May, commanding more than 9% of hybrid sales and an equivalent share of the electric-vehicle market, according to Dataforce. Including internal-combustion models, Chinese-branded registrations surpassed 5% of Europe’s new-car market—an unprecedented milestone. This surge is driven by brands like BYD and SAIC’s MG, which continue to reshape the continent’s automotive landscape.

China’s push into Europe is gaining momentum, with JATO Dynamics reporting that Chinese brands more than doubled their overall market share in May to 5.9%, up from 2.9% a year earlier. These gains are occurring despite EU import tariffs on Chinese battery EVs, which have prompted manufacturers to pivot towards plug-in hybrids and full hybrids—segments not subject to tariffs.

MG held its position as Europe’s top-selling Chinese marque in May, registering 29,400 vehicles, a 30% increase year-on-year. BYD’s growth was even more dynamic, with registrations skyrocketing by nearly 400%, lifting it to just 40 units shy of Tesla’s European sales during the month.

Electric vehicle registrations across the EU rose 25% year-on-year in May, reaching 142,776 units. Plug-in hybrids saw an even sharper surge, up nearly 47% to 87,301 units. Increased consumer appetite for hybrids has powered Chinese-branded sales, enabling brands to bypass non-EV tariffs while entering the market with competitive pricing.

BYD’s strategy appears effective. Dataforce identifies that Chinese-led auto makers captured 8.9% of Europe’s EV market in April—the highest share since the summer of 2024. In addition, BYD’s global sales figures show strong overseas traction, with 89,047 new-energy vehicles shipped to international markets in May, marking a sixth consecutive record month. Notably, BYD’s total NEV sales hit 382,476 in May, reflecting a 15% year-on-year increase.

European consumers are responding to Chinese offerings that combine affordability, feature-rich builds, and tariff-smart powertrains. In-car digital features, such as BYD’s karaoke system or advanced infotainment, are often cited by analysts as differentiators. Models such as BYD’s Seal U, Dolphin, MG’s ZS hybrid, and MG3 urban hybrid are winning particular attention. The Seal U has shifted about 12,400 units this year to date; the Dolphin EV saw around 4,500 sales in the same period. MG’s ZS hybrid, priced at approximately £30,000, has outsold Tesla’s Model Y in early 2025, while the MG3 hybrid has added another 15,200 units to MG’s tally.

Tesla’s foothold in Europe is diminishing. EV registrations for Tesla fell 28% in May to 14,055 units, and the brand has now seen five straight months of declining sales in the region. Tesla’s European market share has dropped from 1.6% to under 1%, with significant year-on-year decreases—45.2% in the EU and 37.1% in the wider region including the UK and Switzerland.

Beyond BYD and MG, other Chinese manufacturers are making steady inroads. Brands like Chery, Jaecoo, Omoda, Geely-owned Polestar, and Leapmotor have launched models across Europe. Leapmotor’s T03 city EV, sold in partnership with Stellantis, registered about 2,500 units in early 2025. Polestar 4 delivery has doubled to over 9,000 units, a figure bolstered by its luxury EV market position. JATO data also highlights Chery affiliates Jaecoo and Omoda expanding beyond their initial markets, with Jaecoo registering 7,449 units and Omoda 4,213.

Chinese carmakers’ strategic pivot addresses barriers head-on. WardsAuto explains this shift from BEVs to hybrids as a direct response to both EU tariffs and growing demand for PHEVs. PHEV sales in Europe surged by 534% year-on-year, while BEVs rose 41%. Around a third of Chinese-sourced registrations now utilise hybrid powertrains.

European brand loyalty is being reshaped. The global proliferation of Chinese NEVs is contributing to Europe’s EV sales reaching record 1.6 million units by May—27% ahead of last year—with massive growth in southern Europe, including a 72% increase in Spain. Analysts caution that without swift adaptation in pricing, tech, and product strategy, legacy European brands risk further erosion of market share through the 2030s.

While European consumers are warming to Chinese vehicles, an EU probe into state subsidies lingers, casting a strategic shadow. China denies allegations. For now, market data reveals that Chinese automakers have formulated a dual-pronged approach—introducing advanced PHEVs and hybrids to outflank tariffs and strategically pricing BEVs for maximum impact.

This acceleration of Chinese brands in Europe is reframing competition. BYD’s quadrupling of sales over four months and MG’s expanding dominance among Chinese marques demonstrate a transformative shift. Tesla’s slowdown and mounting EV and hybrid demand mark a turning point—one in which Chinese manufacturers are not just participants, but increasingly prominent shapers of Europe’s automotive future.