Just in:
In Lok Sabha Polls In Punjab, AAP Is Advantageously Placed As Against Its Three Rivals // Infineon and HD Korea Shipbuilding & Offshore Engineering jointly develop ship electrification technology // Renewables Surge Sets Record, But Global Equity Lags // Ajman Celebrates Conclusion of Ramadan Activities with Grand Ceremony // Hope for Respite as UAE Endorses UN Plea for Gaza Truce // Court Sides with Coinbase on Wallet Service, But Staking Program Remains in Limbo // Lisboeta Macau’s world first LINE FRIENDS PRESENTS CASA DE AMIGO and BROWN & FRIENDS CAFE & BISTRO has officially opened // Hullabaloo About Electoral Bonds May End Up As A Whimper Pre And Post Poll // Sunshine’s Debut Features Leave Tech World Scratching Its Head // Arvind Kejriwal Was Used By BJP In 2011 Movement To Take On The Congress // Experience Ultimate Shopping Freedom at 4.4 Shopee Spree: Don’t Worry, Shop Shopee! // U.S. Compliance Takes Center Stage at OKX Following Industry Jitters // HSBC Streamlines Gold Investment for Hong Kong Residents with Tokenized Product // Near Miss at Kolkata Airport: IndiGo Plane Makes Contact with Stationary Air India Express // Party Nominees Refusing To Contest: Major Perception Threat For BJP // US reiterates concern over Kejriwal arrest, Cong accounts // Experts come together to support updating the city’s nature conservation masterplan // Sharpening the Focus: Sharjah Health Department Refines Evaluation Criteria for “Healthy Schools Programme” // No running of govt from jail, says Delhi Lt Governor // AI Boost for Galaxy Devices: Samsung Expands One UI 6.1 Update //
HomeAsian News by Media-OutreachFIRE Fit To Light Up Oman Fitness Scene

FIRE Fit To Light Up Oman Fitness Scene

FIRE Fit Oman 1

Horizon Fitness announces opening of exciting new boutique fitness concept in Oman

MUSCAT, OMAN – Media OutReach – 28 February 2022 – Horizon LLC (Horizon) today announced the addition of FIRE Fit to its portfolio of brands, bringing a new and exciting boutique fitness experience to Oman which is sure to set the local fitness scene alight. Scheduled to open in the second half of 2022, the five-studio boutique gym will offer a number of signature programmes across several modalities including boxing, cycling, HIIT and a specialist personal training studio.

FIRE Fit makes it debut in Muscat as a result of a master licensing agreement between Evolution Wellness Group (Evolution Wellness), Asia’s leading fitness and wellness group, and Horizon Fitness, the largest fitness operator in Oman. The agreement gives Horizon Fitness exclusive rights to open FIRE Fit boutique gyms throughout Oman, beginning with the initial development of a flagship five-studio location.

ADVERTISEMENT

Azzan Albarram, Chief Executive Officer, Horizon said: “We are delighted to partner with Evolution Wellness Group in this venture and grow our portfolio of fitness brands. The Omani fitness landscape has experienced substantial growth especially in the last decade, owing to growing awareness and consciousness about the need to lead an active lifestyle not just for good health but for overall quality of life, and we feel that there is a lot of opportunity to add vibrancy to the local fitness scene. Having been on the lookout for the right addition to our portfolio for some time, the FIRE Fit brand was the only option that ticked every box for us, because it allows us to deliver a range of specialist classes in dedicated studios, all at the one location, meaning we have maximum market appeal. Along with the personal training option, we feel these unique selling points are the perfect complement to Horizon’s portfolio.”

“Evolution Wellness is excited to announce the award of a master license with the leading fitness brand in Oman and a significant player in the regions fitness industry”, said Nad Myan, Director of Growth & Innovation, Evolution Wellness. “We are committed to working closely with the Horizon team to ensure that the FIRE FIT brand is brought to life as a true reflection of such an exciting brand with our unique signature programs and incredible fan engagement. The unique FIRE FIT proposition and extensive support structure allows us to successfully scale around the world at rapid pace”, continued Nad.

FIRE Fit Oman will introduce fitness fans to a number of proprietary Signature programmes, namely:

  • FORCE

Forge that body you want with this powerful 45 minutes of strength training and HIIT session. Equipment, bodyweight and whatever it takes to get your muscles working and you walking out stronger, bolder.

  • STRIDE

It’s the FIRE starter, the original, the one that sparked us off. It’s a cardio blast with HIIT treadmill bursts that work your whole body. 45 minutes of feeling the burn. Then a yoga finisher and that major metabolic boost.

ADVERTISEMENT
  • STRIKE

Fight club meets night club. It’s all the power of old school kickboxing, drilled and skilled in a high-energy, high intensity group atmosphere. So tick off that cardio workout and FIRE off that stress relief in just one 45-minute session.

  • RIDE

The latest playlist. Relentless trainers. And one spin class that will hit everything. Charge through 30 minutes of extreme terrain, climbing, sprinting and making that grit last all the way to the finish line. That’s not it, move on to 15 minutes of functional training that will FIRE up your upper body, core and legs – leaving no muscles untouched. Then cool down with a quick yoga set for one well rounded indoor cycling workout.

  • REVOLUTION

Ignite a real change with FIRE Revolution. We’ve tailored this 45-minute high-intensity programme to help you spark your FIRE with 3 fiery boosts. 1st off, the tech. At Revolution, you’ll work out with our smart fitness reader, Miopod that accurately tracks your heart rate and your progress. 2nd, no class is ever the same. Each time you show up, it’s a different workout to get you fired up. Lastly, you’re never alone. REVOLUTION is all about the community, grinding and sweating together. With a combo like that, there’s no doubt you’ll have a blazing time.

For more information about FIRE Fit Oman, please visit https://bit.ly/FIREOman.

For more information about how you can start a FIRE of your own, please visit https://bit.ly/FIREFitInvest2022.

About FIRE Fit

FIRE Fit aspires to be the world’s hottest boutique gym brand whose workouts promise to fire you up so you can take on life’s challenges with guns blazing. Our inspiring Rockstar trainers deliver some of the most innovative fitness class experiences within a boutique gym environment in the market today, designed to forge, sculpt and shape every body. Start living a life on FIRE.

The FIRE Fit brand is owned by Evolution Wellness Group, Asia’s leading health and wellness group, and is available to license. Enquire at https://firefitgroup.com/invest.

#FIREFit

About Horizon LLC

Horizon LLC was established in 1997 and will be completing 25 years of operation in February 2022. Horizon LLC our MISSION is to continue to be the Sultanate of Oman’s House of fitness brands provider. We are committed to promoting a healthy lifestyle through convenient, state-of-the-art equipment, programs, and fun activities that provide an exceptional and unique value to our community.

During this period Horizon has developed into a formidable force in the Fitness Industry not just in Oman but across the GCC, operating within a totally immature market back in the 90’s, leading to 25 years of operations which resulted to the growth and adapting to the international industry standards which lead to IHRSA studies and figures showing increased penetration year on year + long term growth potential in all sectors Oman and the GCC.

Currently Horizon LLC operates 21 Horizon locations between male/mixed/ladies and 3 Jasmine Boutique ladies only locations,

Horizon LLC will continue its aggressive expansion plans over the next 5 years with plans to entering the Performance market segment and also the boutique market, whilst continuing to grow their core Horizon and Jasmine brands as well, further establishing ourselves as Oman’s number 1 Health & Fitness Company.

#HorizonLLC

About Evolution Wellness Group

Established in 2017, Evolution Wellness is Asia’s leading health and wellness group with a vision to build a comprehensive wellness ecosystem. Its diverse portfolio of highly complementary brands spans the spectrum of fitness offerings from high value low price (HVLP), to full service and premium boutique gyms, virtual fitness, connected fitness, wellness and a subscription-based SaaS membership management system.

Besides its core business as owner and operator of Asia’s largest network of wholly- owned fitness clubs, Evolution Wellness also offers an attractive licensing programme for its HVLP brand GoFit and premium boutique brand FIRE Fit, joint venture opportunities and management consultancy for its wellness brand, Fivelements.

For more information about Evolution Wellness, portfolio brands, and services, please visit www.evolutionwellness.com.

#EvolutionWellness

The issuer is solely responsible for the content of this announcement.

ADVERTISEMENT

ADVERTISEMENT
Just in:
No running of govt from jail, says Delhi Lt Governor // Experts come together to support updating the city’s nature conservation masterplan // US reiterates concern over Kejriwal arrest, Cong accounts // HSBC Streamlines Gold Investment for Hong Kong Residents with Tokenized Product // Arvind Kejriwal Was Used By BJP In 2011 Movement To Take On The Congress // Sunshine’s Debut Features Leave Tech World Scratching Its Head // Experience Ultimate Shopping Freedom at 4.4 Shopee Spree: Don’t Worry, Shop Shopee! // German Job Market Resilience Bodes Well for Economic Recovery // AI Boost for Galaxy Devices: Samsung Expands One UI 6.1 Update // Emirates Post Speeds Up Deliveries for GCC with Special Day // Infineon and HD Korea Shipbuilding & Offshore Engineering jointly develop ship electrification technology // Superland Announced Annual Results for 2023, 2023 Net Profit Increased approximately 39.5% to approximately HK$22.2 million as Compared to the 2022 Adjusted One // Arvind Kejriwal Gets International Heft Against The Deshi Vishwaguru // Samsung Partners National Heritage Board to Bring a Slice of Singapore’s Cultural Heritage to Samsung The Frame TV // Party Nominees Refusing To Contest: Major Perception Threat For BJP // Near Miss at Kolkata Airport: IndiGo Plane Makes Contact with Stationary Air India Express // Meta Earth Official Website Launch: The Pioneer Explorer in the Modular Public Blockchain Domain // Andertoons by Mark Anderson for Thu, 28 Mar 2024 // In Lok Sabha Polls In Punjab, AAP Is Advantageously Placed As Against Its Three Rivals // Sharpening the Focus: Sharjah Health Department Refines Evaluation Criteria for “Healthy Schools Programme” //