Google’s AI Tools Boost UAE Economy by Dhs21.8bn

Google’s array of AI‑powered services—Search, Ads, Play, Maps, YouTube and Gemini—delivered a Dhs21.8 billion uplift to the UAE’s economy in 2024, fueling digital transformation, consumer value and job creation.

Search and Ads alone generated Dhs20.2 billion by enabling thousands of local companies to reach new customers and expand operations. Gemini, Google’s AI assistant, has seen 63 per cent of UAE adults using it, with nine in ten users reporting gains in productivity and 71 per cent praising its Arabic‑language ease of use. Other tools, including Maps, Waze and mobile wallets, further enhanced daily routines.

The Google Maharat Min Google skilling initiative has equipped more than 430,000 people in the UAE with digital and AI competencies since 2018. Meanwhile, the Android and Google Play ecosystem supported around 30,000 jobs and generated approximately Dhs455 million in revenue for UAE‑based app developers in 2024.

Survey data from March 2025, with responses from over 1,100 consumers and nearly 400 business leaders, indicates that Google’s services offer an estimated average monthly benefit of Dhs683 per user. Half of adults describe Search as essential to their routine, 89 per cent rely on Maps or Waze for navigation, and 90 per cent use mobile payment platforms like GPay or GWallet to streamline transactions.

Adoption of AI tools among UAE businesses is nearing ubiquity, with 91 per cent reporting use of at least one AI product in workflows, while 97 per cent of public‑sector respondents confirm boosted productivity from Google’s AI solutions. Consumer engagement is likewise robust: 94 per cent use Search monthly to compare prices, 86 per cent check reviews before visiting venues, 80 per cent use mapping apps to locate businesses, and 73 per cent of 18–24‑year‑olds browse or shop via Search weekly.

Google’s platforms have also strengthened the creative and developer landscape: over 600 UAE‑based YouTube channels surpassed one million subscribers—a 15 per cent annual rise—and the Google News Initiative has trained more than 20,000 journalists and journalism students across the MENA region, including the UAE.

Anthony Nakache, Google’s Managing Director for the Middle East and North Africa, emphasised that the firm’s “investment in accelerating the country’s ambitious journey towards a diversified, AI‑powered economy” is reflected in the findings. He highlighted how local partnerships, AI‑driven tools and continuous skilling programmes contribute to “substantial economic value” and empower individuals, enterprises and communities within the UAE.

Public First’s Economic Impact Report, published mid‑June, is based on econometric modelling, consumer and business polling, case studies and secondary data. Survey responses were weighted to reflect the UAE’s national demographics.