Just in:
Melco Style Presents “SANRIO CHARACTERS STUDIO CITY CARNIVAL” – Explore a SANRIO World of Unlimited Love and Cuteness // Experience Ultimate Shopping Freedom at 4.4 Shopee Spree: Don’t Worry, Shop Shopee! // Emirati Aid Reaches Ukraine as Food Shortages Bite // Universal Language for Healthcare: General Authority Embraces Global Coding System // Ingdan Announces 2023 Annual Results // Digital Hub Unveiled: Xposure Launches Platform for Global Photography Community // French Leaders Gather for Interfaith Iftar Dinner // Saudi Arabia Unveils Green Financing Tool to Achieve Net-Zero Goals // Sharjah Chamber Breaks Ground on Final Expansion with New HQ Pact // German Job Market Resilience Bodes Well for Economic Recovery // Hope for Respite as UAE Endorses UN Plea for Gaza Truce // Following the Money Trail: US and UK Investigate $20 Billion in USDT Transfers Tied to Sanctioned Russian Exchange // Samsung Electronics Launches 2024 Neo QLED 8K, Neo QLED, and OLED Displays to Spark the AI Screen Era // Global Audience to Witness Thrill of Dubai World Cup // Infineon and HD Korea Shipbuilding & Offshore Engineering jointly develop ship electrification technology // New Nylon Constant Torque Hinge From Southco Provides Position Control In A Compact Package // Hong Kong Crypto Exchange Application Stalled by US Lawsuit // First-Ever Fortune Innovation Forum Draws Top Global Leaders to Hong Kong, Promoting Agendas On Collective Cross-Sector Advancement // US reiterates concern over Kejriwal arrest, Cong accounts // No running of govt from jail, says Delhi Lt Governor //
HomeBiz TechJust how bad were those iPhone sales?

Just how bad were those iPhone sales?

2017 05 0222 26 32

Apple’s plan to push iPhone sales into positive territory for 2017 has stalled, with sales taking a surprise dip.

Must read: iPhone 8: Here’s what we think we know about Apple’s 10th-anniversary iPhone

ADVERTISEMENT

iPhone sales of 50.8 million means a 1 percent unit drop year-on-year, and a whopping 35 percent drop compared to the previous quarter. That sounds pretty bad, but as I pointed out earlier this week, expectations weren’t all that strong to begin with, with analysts predicting sales in the region of 50 million to 54 million, or a year-on-year of -2.14 percent to 5.48 percent, with the average being around the 52.2 million mark.

Apple missed the average for sure, but it kept them above 50 million.

Put another way, this was Apple’s seventh strongest iPhone quarter to date. But it was the worst second quarter drop compared to the first quarter, and suggests that either interest in the new iPhone is waning, or people are holding out for the much-talked-about new iPhone due to land in September.

But a miss is a miss, and it comes at a time when all eyes are on iPhone sales, and it means that the pressure is on Apple to turn things around.

iPhone sales to 2Q 17

As far as iPad sales go, 8.9 million is pretty dismal. Above Avalon analyst Neil Cybart had predicted sales in the ballpark of 9.1 million, or a year-on-year decline of 11 percent, so the year-on-year decline of 13 percent is bad, but it still fell into the expected range of 8.5 million to 9.5 million.

And let’s face it, no one was expecting this to be a stellar iPad quarter, given that the new iPad/price cut stimulus package won’t kick in until the quarter’s earnings.

iPad sales to 2Q 17
iPhone and iPad sales compared

Things are better when they come to the Mac, with year-on-year sales up 4 percent. What’s more surprising is that year-on-year revenue jumped by a whopping 14 percent.

Mac sales to 2Q 17

But the real surprise is the Apple Watch, while Apple doesn’t break out numbers for this device, it is possible to make educated guesstimates as to the strength of sales. Using estimates drawn up by Cybart, who assumes accessory sales of $1.5 billion and an Apple Watch average selling price of $365, the reported “Other Products” revenue of $2.87 billion translates into Apple Watch sales of around 3 million.

It seems that reports of this being a dead or dying product have been greatly exaggerated.

See also:

(via PCMag)

ADVERTISEMENT

ADVERTISEMENT
Just in:
Global Audience to Witness Thrill of Dubai World Cup // U.S. Compliance Takes Center Stage at OKX Following Industry Jitters // Following the Money Trail: US and UK Investigate $20 Billion in USDT Transfers Tied to Sanctioned Russian Exchange // CABSAT 2024 Ushers in 30 Years of Media Innovation // Hope for Respite as UAE Endorses UN Plea for Gaza Truce // Samsung Electronics Launches 2024 Neo QLED 8K, Neo QLED, and OLED Displays to Spark the AI Screen Era // Emirati Aid Reaches Ukraine as Food Shortages Bite // Infineon and HD Korea Shipbuilding & Offshore Engineering jointly develop ship electrification technology // Samsung Partners National Heritage Board to Bring a Slice of Singapore’s Cultural Heritage to Samsung The Frame TV // Saudi Arabia Unveils Green Financing Tool to Achieve Net-Zero Goals // First-Ever Fortune Innovation Forum Draws Top Global Leaders to Hong Kong, Promoting Agendas On Collective Cross-Sector Advancement // 2024 Lok Sabha Elections Will Be The Costliest One Till Now In The Whole World // US reiterates concern over Kejriwal arrest, Cong accounts // German Job Market Resilience Bodes Well for Economic Recovery // Sharjah Chamber Breaks Ground on Final Expansion with New HQ Pact // Andertoons by Mark Anderson for Thu, 28 Mar 2024 // Digital Hub Unveiled: Xposure Launches Platform for Global Photography Community // Sunshine’s Debut Features Leave Tech World Scratching Its Head // Hong Kong Crypto Exchange Application Stalled by US Lawsuit // French Leaders Gather for Interfaith Iftar Dinner //