The awards celebrates the top global banks on their performance through the year.
Saudi Arabia, 2 January 2017
Alawwal Bank won The Banker’s ‘Bank of the Year’ (Saudi Arabia) at a ceremony hosted in London, England. The award win caps off a momentous year for the bank and follows a series of award wins in 2016 including ‘Best Mobile Application for Banking’ and ‘Best Call Center’.
The ‘Bank of the Year’ award recognised Alawwal’s pioneering approach to client centricity, the quality of its services, innovation (product and digital), network expansion and capital strength in the region. The bank’s rewards program also received high accolades for adding real value to customers.
“We have built a legacy of being a trusted, well-established partner for our customers. As a bank we have successfully adapted to changing market conditions. We have transformed to meet customer demands and this award is a testament to this, Engr. Mubarak Abdullah Al-Khafrah, Chairman of Al Alawwal Bank.
Alawwal Bank has a strong history of adapting to an ever-changing banking landscape. In 2016, the bank committed to technological innovation. Already offering a state-of-the-art mobile banking platform, Alawwal continues to invest in infrastructure designed to deliver services to customers through even more digital channels – resulting in a quick, efficient and convenient banking experience.
Earlier this month Alawwal unveiled a new brand identity. The brand refresh marks the start of a transformation that will see the bank build on its reputation innovation and service excellence. The new branding highlights the bank’s the bank heritage as the first bank in the Kingdom as well as its commitment to supporting the growth of the country’s economy while meeting the demands of its existing customers and a new generation of Saudi entrepreneurs and enterprises.
“We have our sights firmly set on the future. Alawwal Bank is banking for the 21st century. Banking designed to empower Saudi’s across the Kingdom to build a better future; to inspire, and support a new generation of Saudi leaders, added Engr. Mubarak Abdullah Al-Khafrah.
In its seventeenth year, the annual Bank of the Year awards celebrates the achievements of successful financial institutions from around the world.
About Alawwal Bank
Alawwal Bank is engaged in providing a full range of commercial banking services as well as a range of investment services including asset management and investment funds. The bank also provides brokerage services in the capital markets, locally and internationally, to individuals and institutions through its specialised and wholly owned subsidiary company “Alawwal Invest”.
© Press Release 2017
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