UAE Emerges as Key Growth Market for Ernst & Young Amidst Global Consulting Expansion

The United Arab Emirates has solidified its position as a global nexus for trade and investment, with Ernst & Young projecting the nation to be among its fastest-growing markets worldwide in the next five to ten years. This optimistic outlook is attributed to substantial opportunities for collaboration across both public and private sectors, as highlighted by Anthony O’Sullivan, EY’s Managing Partner in the UAE.

Speaking at Investopia 2025 in Abu Dhabi, O’Sullivan emphasized EY’s strategic focus on the UAE and the broader Middle East and North Africa region. He noted that EY’s global leadership is keenly aware of the region’s attractive investment climate and robust economic growth policies, which have been instrumental in fostering a conducive environment for business expansion.

EY’s commitment to the UAE is underscored by its longstanding presence since 1966, with its Dubai office now serving as the largest in the region, housing several regional leaders and key clients. This deep-rooted establishment has enabled EY to play a pivotal role in the nation’s economic diversification efforts, aligning with the UAE’s Vision 2031 plan to reduce oil dependency and promote sustainable growth.

The UAE’s strategic initiatives have yielded tangible results. In 2024, the nation achieved a record non-oil trade value of 3 trillion dirhams , marking a 14.6% increase from the previous year. This milestone reflects the UAE’s proactive approach in forging Comprehensive Economic Partnership Agreements with various countries, enhancing its global trade relations. Notably, exports to CEPA partner nations surged by 42.3% in 2024, accounting for a quarter of the total non-oil exports.

O’Sullivan also highlighted the transformative role of technology and artificial intelligence across various sectors. He asserted that these technologies are vital in enhancing operational efficiency and improving financial compliance. “Technology and data are now integral to any business, particularly in consulting,” he stated. “We utilize AI to enhance tax compliance, helping clients meet regulatory requirements more efficiently. AI also plays a role in financial auditing, enabling better financial data analysis and consistency, allowing teams to focus on advisory services rather than routine tasks.”

EY’s integration of AI-driven solutions extends beyond internal processes. The firm leverages its extensive global network and consultancy expertise to assist clients in adopting these advanced technologies, thereby bolstering their competitiveness in an increasingly digital economy.

The UAE’s appeal as a consulting hub is further amplified by its strategic location and favorable business environment. The Gulf Cooperation Council region, which includes the UAE, experienced a 13.2% growth in consultancy services in 2023. This surge is driven by national efforts to diversify economies away from oil reliance, with major consulting firms establishing strong presences to support public sector projects and economic transformation initiatives.