As Uber Technologies Inc. battles to conquer India’s ride-sharing market, it is aiming to add a million new drivers to its platform, as detailed Thursday in a Wall Street Journal article.
The ridesharing industry in the South Asian nation is already worth over a billion dollars a year between Uber and its main rival, Ola, and that figure could more than double in the next three years, according Arpan Sheth, who studies the sector at consultancy Bain & Company.
Here are five things the San Francisco, Calif.-based company is doing to tailor its offerings in the Indian market.
