Pure Harvest Smart Farms, a UAE-founded controlled environment agriculture (CEA) company, is positioning itself for further growth as it sets its sights on expanding operations beyond the Middle East. Following significant milestones in its domestic and regional markets, the company is now exploring opportunities in the USA, Mexico, Morocco, and Singapore. This expansion aligns with the company’s long-term vision of becoming a global leader in the technology-driven agribusiness sector, with plans to go public by 2027 or 2028.
Headquartered in Abu Dhabi, Pure Harvest has already made substantial strides in regions with harsh climates, offering a high-tech solution to food production in places where traditional farming methods are often not feasible. With a strong commitment to sustainability and food security, the company uses advanced technology to grow fresh produce year-round. This has allowed them to thrive in the Middle East, including the UAE, where they have demonstrated their ability to overcome challenges like extreme heat and water scarcity through innovative greenhouse solutions.
The company’s recent partnership with Richel Group, a leading greenhouse technology provider, will further bolster its expansion plans. The $150 million partnership aims to deploy state-of-the-art smart farming systems across the Middle East and Asia, with an eye toward future growth in other regions. Through this collaboration, Pure Harvest is already working on projects in Singapore, Kuwait, and Saudi Arabia. The company expects this strategic alliance to enhance its ability to scale operations efficiently while maintaining high standards of sustainability.
