Just in:
No running of govt from jail, says Delhi Lt Governor // U.S. Compliance Takes Center Stage at OKX Following Industry Jitters // Universal Language for Healthcare: General Authority Embraces Global Coding System // First-Ever Fortune Innovation Forum Draws Top Global Leaders to Hong Kong, Promoting Agendas On Collective Cross-Sector Advancement // Hope for Respite as UAE Endorses UN Plea for Gaza Truce // Ingdan Announces 2023 Annual Results // Emirati Aid Reaches Ukraine as Food Shortages Bite // Superland Announced Annual Results for 2023, 2023 Net Profit Increased approximately 39.5% to approximately HK$22.2 million as Compared to the 2022 Adjusted One // Konica Minolta is named ASEAN 2023 Market Leader in Colour Light and Mid Digital Production Printers // German Job Market Resilience Bodes Well for Economic Recovery // US reiterates concern over Kejriwal arrest, Cong accounts // Following the Money Trail: US and UK Investigate $20 Billion in USDT Transfers Tied to Sanctioned Russian Exchange // Sharjah Chamber Breaks Ground on Final Expansion with New HQ Pact // 2024 Lok Sabha Elections Will Be The Costliest One Till Now In The Whole World // Experience Ultimate Shopping Freedom at 4.4 Shopee Spree: Don’t Worry, Shop Shopee! // Lisboeta Macau’s world first LINE FRIENDS PRESENTS CASA DE AMIGO and BROWN & FRIENDS CAFE & BISTRO has officially opened // Meta Earth Official Website Launch: The Pioneer Explorer in the Modular Public Blockchain Domain // Arvind Kejriwal Was Used By BJP In 2011 Movement To Take On The Congress // Sunshine’s Debut Features Leave Tech World Scratching Its Head // Global Audience to Witness Thrill of Dubai World Cup //
HomeBiz TechAnalysis: Google fails to stop slide in ad value

Analysis: Google fails to stop slide in ad value

7 google chrome geralt zdnet eileen brown

Alphabet/Google announced first quarter financial results that beat Wall Street estimates. But the jump in revenues hides a large problem that hasn’t been solved.

From Matthew Lynley at Techcrunch

ADVERTISEMENT

The Google core business is, as usual, quite boringly efficient. We tend to see the same story every quarter – the value of each ad (cost-per-click) goes down while the number of ad impressions goes up, and Google makes a ton of money in the process.

The financial results contain Google’s little huge secret:

Google is bad at creating ad value – it is forced to grow revenues by chasing quantity over quality.

From $GOOG Q1 2017:

clicksdown.png

Alphabet/Google is making huge profits but all web users lose out because to make money Google has to find new ways of grabbing attention for less effective ads. The user experience is being continually degraded.

The tens of thousands of the world’s top computer engineers employed at Google have quarter-after-quarter failed to reverse this loss in ad value. Instead Google distracts the curious by pointing to self-driving cars and “moon-shots” that have nothing to do with its core business.

This loss of ad value hasn’t harmed Google’s profits but it has greatly affected revenues for the media industry which faces high content production costs.

Wasting people’s time on ever larger numbers of ineffective ads is not a sustainable business strategy — and it is unethical, imho. Yet this is the only way this company knows how to drive revenues.

Look over there – that car is driving itself!

The web user experience stinks

With a ransom malware epidemic and suspiciously fake content everywhere – added to an expanding universe of trillions of crappy ads – the web experience feels ever more corrupt and icky than sticky. And watch what you touch – even hyperlinks from friends are suspicious. If you can’t trust the hyperlink there is no web (and no Google).

As the web experience becomes less appealing people will likely rediscover the delights of a simple walk along a street or in a park – experiencing the high-definition multi-sense reality of reality. No ad blocker needed. But watch where you step.

(via PCMag)

ADVERTISEMENT

ADVERTISEMENT
Just in:
Hope for Respite as UAE Endorses UN Plea for Gaza Truce // German Job Market Resilience Bodes Well for Economic Recovery // Samsung Partners National Heritage Board to Bring a Slice of Singapore’s Cultural Heritage to Samsung The Frame TV // Experience Ultimate Shopping Freedom at 4.4 Shopee Spree: Don’t Worry, Shop Shopee! // No running of govt from jail, says Delhi Lt Governor // Emirates Post Speeds Up Deliveries for GCC with Special Day // AIA Hong Kong Wins More Than 20 Accolades at MPF Ratings MPF Awards, BENCHMARK MPF of The Year Awards and Bloomberg Businessweek Top Fund Awards // Superland Announced Annual Results for 2023, 2023 Net Profit Increased approximately 39.5% to approximately HK$22.2 million as Compared to the 2022 Adjusted One // AI Boost for Galaxy Devices: Samsung Expands One UI 6.1 Update // Global Audience to Witness Thrill of Dubai World Cup // Following the Money Trail: US and UK Investigate $20 Billion in USDT Transfers Tied to Sanctioned Russian Exchange // Sharpening the Focus: Sharjah Health Department Refines Evaluation Criteria for “Healthy Schools Programme” // Arvind Kejriwal Was Used By BJP In 2011 Movement To Take On The Congress // Andertoons by Mark Anderson for Thu, 28 Mar 2024 // Sharjah Chamber Breaks Ground on Final Expansion with New HQ Pact // Lisboeta Macau’s world first LINE FRIENDS PRESENTS CASA DE AMIGO and BROWN & FRIENDS CAFE & BISTRO has officially opened // U.S. Compliance Takes Center Stage at OKX Following Industry Jitters // Meta Earth Official Website Launch: The Pioneer Explorer in the Modular Public Blockchain Domain // Renewables Surge Sets Record, But Global Equity Lags // Konica Minolta is named ASEAN 2023 Market Leader in Colour Light and Mid Digital Production Printers //