Apple is poised to expand its retail footprint in the UAE, announcing plans for a fifth store in the region. This development comes as the company’s cumulative investments in the UAE have surpassed $1.6 billion, underscoring the tech giant’s commitment to strengthening its presence in a key international market.
The upcoming store, slated to open in Abu Dhabi’s Al Maryah Island, will be the second Apple location in the UAE capital. Described by Apple as a community space to inspire creativity and collaboration, the store aims to offer visitors a comprehensive experience, combining technology, learning opportunities, and Apple’s signature design aesthetic. Special barricades at the site signal the brand’s vision of delivering innovation and premium service to its customers in this new location.
The UAE’s strategic position as a global technology and commerce hub has made it a vital region for Apple. With the company’s initial entry into the UAE market dating back to 2015, Apple has continued to invest in both physical and digital infrastructure in the country. Its flagship outlets, including the Marina Mall store in Abu Dhabi and Dubai’s Dubai Mall and Mall of the Emirates locations, consistently rank among the busiest retail outlets globally. This expansion reinforces Apple’s strategy of integrating its retail presence within the country’s top-tier lifestyle destinations.
Beyond retail, Apple’s investments in the UAE also reflect its emphasis on fostering local innovation and talent. The company has been instrumental in advancing digital literacy in the region through educational initiatives such as its “Today at Apple” workshops. These sessions, hosted across its UAE stores, are designed to empower the community by teaching new skills in photography, music, and app development, contributing to the broader digital transformation goals of the UAE.
The company’s operations in the region also extend to significant contributions to the UAE’s economy. With over $1.6 billion invested, Apple’s ventures span across various sectors, including retail, technology, and education, while supporting thousands of direct and indirect jobs. Its presence has enhanced the UAE’s standing as a leader in technological adoption and innovation.
Apple’s growing footprint aligns with the UAE’s vision of becoming a global technology and innovation leader. By leveraging the country’s advanced infrastructure and a dynamic consumer base, the tech giant has successfully tapped into one of the Middle East’s most lucrative markets. This latest expansion reaffirms Apple’s long-term commitment to the region as it continues to deliver premium services and products tailored to its local audience.
