Arabian Post Staff -Dubai
Evision, a subsidiary of e&, has introduced the All Women’s Sports Network (AWSN), a dedicated platform to amplify the achievements and visibility of female athletes and leagues across various disciplines. This initiative aims to bridge the coverage gap in sports broadcasting, traditionally dominated by male-focused events, and features live telecasts of major competitions such as UEFA Women’s Soccer, FIBA Women’s Basketball, the Women’s Football Alliance, and the Women’s National Basketball League.
The venture is poised to redefine sports broadcasting by ensuring a spotlight on women’s sports, a domain often sidelined despite its growing popularity and influence. AWSN will not only provide a stage for high-profile events but also explore grassroots sports, creating a comprehensive ecosystem that celebrates female athletes globally. The platform reflects the increasing demand for diverse sports content and the changing perception of women’s sports as a critical cultural and commercial segment.
