Have you ever noticed just how many businesses and brands have started making use on Instagram and wondered why they have opted for this kind of marketing? Are you looking for a new way to market your business but aren’t sure if Instagram will be beneficial?
Instagram is the most popular social media platform I the world with over 1 billion active monthly users. This number continues to grow as more people switch from platforms that are slowly dying out. It can be difficult for businesses to stand out among all of the other posts that get posted every day but there are some ways that your business can make an impactful post on Instagram. If you’re looking for ways to improve your business, there is no better time than now.
Instagram can offer so many benefits and opportunities that will help you take your business to the next level- all without having to spend any money. There are numerous strategies that can be used on this platform. You could use it as an advertising tool by posting about special offers or discounts, run contests, create sponsored ads for products and services, or even post customer testimonials. If you would like to know how Instagram can benefit your business, here are a few ways.
There are a lot of potential customers
If you are looking to market your brand on Instagram, you may be a bit worried because of just how different it is to traditional marketing, and you may have to learn a whole new method of marketing, but if doesn’t come without its benefits. One of the biggest perks of Instagram marketing is that, with a user base of over a billion people, you have access to a lot of potential customers. This gives you a chance to find the best audience for your brand. What’s even more convenient is to embrace the possibilities that are offered nowadays and one of them is a service known as Growthoid, which targets your ideal target demographic, meaning that you will get the right types of followers for your account. This opens a door for a lot of possibilities on Instagram.
Not only do you have access to so many more potential customers now, but you also have access to people around the globe which allows for your business to have to potential to grow that much more. Instagram is a platform that caters to the biggest demographic, from teens to their parents. So, there is almost no doubt that you will be able to find your audience here. There are also so many ways in which you can target your audience such as making use of hashtags.
Instagram has a market place
Instagram has quickly caught on to the fact that many businesses and brands are starting to make use of the platform for marketing purposes and have introduced a bunch of features that will actually benefit the businesses even more, such as paid advertising, business profiles, and even a market place. This market place is a great way for businesses to make use of the platform to not only drive traffic to their website, but to also sell their products without having to actually hard sell their products.
One of the biggest perks of Instagram marketing is that it is mostly organic, meaning that you don’t have to pay more anything. This kind of marketing is fantastic is you want to reach a genuine audience.
Research the competition
Another massive perk of making use of Instagram in your marketing strategy, is that it is now so much easier for you to do research on your competition and see what they are doing in order to be successful. You can see how many followers they have, how they are marketing, what content of theirs is the most popular and so much more.
From this research, you can take inspiration and start to form your own content that is now more likely to reach a much larger audience without too much difficulty. Just make sure that you don’t copy them.
Build a brand identity
One of the best benefits that Instagram can offer a business or brand is that it can help build a brand identity. Traditional methods typically don’t allow you to do this on such a personal level with the audience which makes it a lot more generalised. However, with Instagram marketing, it is far more personal and a great way to develop a relationship with your followers. Here you can create a voice and look for your brand that people will learn to notice more often and associate with your brand.