voco Dubai The Palm has unveiled an expanded private beachfront, enhancing its leisure offering on Palm West Beach with additional space, panoramic sea views, and a curated beach day experience tailored for non-resident guests. The development adds a premium draw to Dubai’s hospitality sector, capitalising on the city’s demand for upscale coastal experiences without the need for an overnight stay.
Located along the West Beach stretch of Palm Jumeirah, the property now features a significantly widened beach zone framed by clear views of Dubai Marina and the towering Ain Dubai observation wheel. The expanded beachfront, set against a tranquil setting, supports voco’s strategy of blending modern comfort with casual luxury while reinforcing its commitment to accessible leisure experiences in a competitive hospitality market.
Central to the launch is the introduction of the voco Beach Day Pass, a daycation concept designed for city residents and travellers seeking seaside relaxation without full hotel accommodation. Available to non-staying guests from 9am until sunset, the pass offers unrestricted access to the private beach alongside a food and beverage credit, creating a flexible experience that combines sunbathing, casual dining, and leisure in a single offering.
With prices starting at AED 150 on weekdays, including AED 130 redeemable on food and drinks, and AED 200 on weekends with AED 150 back in credit, the package is competitively positioned in Dubai’s day pass market. Children under the age of 12 are allowed to accompany adults without charge, although sunbed access for them is not included. For hotel guests, beach access remains complimentary, with sunbeds provided on a first-come, first-served basis.
Dining plays a key role in the new experience, reflecting voco’s broader brand ethos of blending comfort with curated gastronomy. Guests accessing the beach under the new pass can order from the full à la carte menu of Maison Mathis – the hotel’s primary dining outlet – as well as a beach-specific menu featuring lighter bites. Highlights include Belgian cheese croquettes, beef carpaccio, padron peppers, and veggie focaccia, complemented by fresh smoothies, mocktails, and signature cocktails. The offering also includes a dedicated children’s menu.
The move aligns with a broader trend across Dubai’s luxury hospitality sector, where properties are increasingly targeting local residents and daytime visitors with premium access models that replicate aspects of full-stay packages. By focusing on flexibility, voco Dubai The Palm caters to demand for shorter, more affordable leisure options in high-end environments, particularly popular among residents seeking mid-week breaks or those hosting out-of-town guests.
The upgraded beachfront also strengthens voco’s positioning within IHG Hotels & Resorts’ upscale lifestyle portfolio, providing a distinct alternative to neighbouring beach clubs and resorts along Palm West Beach. While several nearby properties offer day pass options, voco’s proposition distinguishes itself through a blend of relaxed atmosphere, family-friendly policies, and culinary focus.
The property’s location adds to its appeal, with the extended beach now affording clearer views of Dubai’s architectural landmarks, including Bluewaters Island and Ain Dubai. The newly finished space is designed with subtle luxury in mind, featuring understated aesthetics, natural textures, and thoughtfully arranged sunbeds to create a sense of exclusivity without resorting to overt opulence.
By unveiling the beach extension ahead of the summer season’s peak, voco Dubai The Palm positions itself to capture a share of both domestic and inbound leisure traffic, especially as more travellers seek coastal destinations that balance convenience with upscale amenities. The pass system’s value-for-money structure is also expected to attract UAE-based professionals looking for weekday escapes, as well as families during school breaks.
