Just in:
Gen Zs Trust User and Expert Insights on Shopee // NEOM welcomes leading industry figures and investors to Hong Kong showcase as part of its ‘Discover NEOM’ China tour // UAE Delegation Engages in Arab Parliament Committee Discussions // AI Race Heats Up: Meta Unveils Powerful New Llama // Hong Kong’s R&D Receives International Recognition HKPC’s “InspecSpider” Wins Prestigious “Edison Award” in Innovation Field // Get Based with Mr. Based: The Future of Community-Driven Cryptocurrency // Global Cooperation Takes Center Stage at Dubai International Humanitarian Aid and Development Conference and Exhibition // Abu Dhabi Launches ‘Medeem’ Initiative to Promote Emirati Values in Marriage // Andertoons by Mark Anderson for Fri, 19 Apr 2024 // A Feast Without Footprint – Shiok Kitchen Catering Redefines Delicious Dining with Carbon Neutral Catering // Congress Is Set To Perform Well In Lok Sabha Polls In Karnataka // UN Acknowledges Uneven Progress on Energy Goals During Sustainability Week // Emirates Offer Support as Wildfires Ravage Greece // Czar Workspace: a Modern Workspace Solutions in Dubai // Takeoff After Turbulence: Flydubai Restarts Operations at Dubai International Airport // Petrochemical Storm Clouds Gather Over Saudi Arabia // Qmiax Exchange: Shaping a New Future of Secure and Compliant Cryptocurrency Trading // The International Exhibition of Inventions in Geneva Reveals More than 40 Scientific and Technological Innovation Achievements from Hong Kong // VT Markets Releases Study on Upcoming Bitcoin Halving and Market Implications // Navigating Business Setup in Dubai: A Comprehensive Guide by Czar Bizserv //

Saudi soft power: The changing face of Saudi Arabia

Manal AlDowayan

|By Alaa Al Ghamdi| One of the most common distinctions made in the discourse of international relations is that of hard versus soft power. Hard power refers to traditional modes of influencing international relations through force, such as through military might or economic power (such as withholding a critical natural resource like oil). Soft power refers to cultural power, such as the arts, intellectual ideas, and tourism. Saudi Arabia has traditionally been thought of as a Middle Eastern nation which has primarily exercised its influence through hard power, thanks to its abundant supply of oil. However, as a nation, in recent years it has attempted to extend the reach of its soft power.

A good example of a new artistic exhibition that is challenging the conventional image of Saudi Arabia can be seen in the works of photographer Manal AlDowayan, who was recently exhibited in the Alãan  Artspace. Many of her works have explicit feminist themes, such as her work Esmi — My Name, which discusses the cultural restriction against speaking women’s names and her I Am series which confronts the limitations on women’s professional and personal life in Saudi Arabia. AlDowayan comes from a family with connections in the oil industry and many of her works deal with the ambiguity of her feelings in regards to this; her work thus also demonstrates that even though the legacy of oil casts a long shadow in Saudi Arabia, it has still inspired a creative artistic response that has been fruitful.

Despite the threat of censorship, Saudi Arabia also has a proud modern literary tradition. The author Abdul-Rahman Mounif wrote a five-part novel entitled The Cities Of Salt (1984-89) which was highly critical of the oil industry and social inequalities. The Saudi novelist Turki al-Hamad has produced a series of novels which discuss coming-of-age themes and deal with sexuality in a very frank manner. Of course, this is not to discount the fact that censorship has had a negative and stifling effect on many Saudi writers; but many still have been able to express complex and challenging ideas nonetheless, including ones which question conservative religious ideals.

ADVERTISEMENT

Even the relatively new film industry in Saudi Arabia has produced cinematic works of note such as Wadjda (2012), a film directed and written by Haifaa Al Mansour. The award-winning film depicts the struggles of a young girl to get a bicycle and win a race against a neighborhood boy. The film is very honest about the prejudice and discrimination experienced by the girl in society where girls are not supposed to ride bicycles at all. She attempts to make money doing odd jobs and finally wins enough money in a competition reciting verses from the Koran—only to be denied the money when the teacher learns why she wants the bike. The film highlights the creative ways in which women fight against oppression in Saudi society and ends happily after the heroine’s mother leaves her father, cuts her hair short, and buys her daughter the green bike, allowing her daughter to win the race against the local boy.

Artistic expression is a critical way in which the world can get to know individuals from another culture in an individualized and empathetic manner. By seeing the world through the eyes of a protagonist of a film or novel, the listener or reader is able to view the world from a different perspective. The arts also highlight how no culture has an entirely homogenized perspective and that there are many challengers to the dominant worldview presented by news outlets. In the future, the acclaim given to Saudi artists will encourage consumers of art to learn more about the nation as a whole and reconsider any preconceptions they might have of the nation.


Also published on Medium.

ADVERTISEMENT

ADVERTISEMENT
Just in:
UAE Delegation Engages in Arab Parliament Committee Discussions // Get Based with Mr. Based: The Future of Community-Driven Cryptocurrency // NEOM welcomes leading industry figures and investors to Hong Kong showcase as part of its ‘Discover NEOM’ China tour // Sharjah Charity International Extends Helping Hand to Flood Victims // Abu Dhabi Launches ‘Medeem’ Initiative to Promote Emirati Values in Marriage // Global Energy Leaders Chart Course for Sustainable Future at IRENA Assembly // Czar Workspace: a Modern Workspace Solutions in Dubai // Gunfire exchange near Manipur polling booth // Andertoons by Mark Anderson for Fri, 19 Apr 2024 // Qmiax Exchange: Shaping a New Future of Secure and Compliant Cryptocurrency Trading // Tech Giant Discharges Workers Following Disruptive Protest // A Feast Without Footprint – Shiok Kitchen Catering Redefines Delicious Dining with Carbon Neutral Catering // Hong Kong’s R&D Receives International Recognition HKPC’s “InspecSpider” Wins Prestigious “Edison Award” in Innovation Field // Navigating Business Setup in Dubai: A Comprehensive Guide by Czar Bizserv // VinFast expands access to comprehensive aftersales network in France and Germany through agreement with Mobivia // Evolution and current state of global crypto adoption – Octa // Takeoff After Turbulence: Flydubai Restarts Operations at Dubai International Airport // Galaxy Macau Unveils the New Galaxy Kidz: An Edutainment Center for Play Time // Boeing Eyes 2030 Launch for Electric Flying Cars // The International Exhibition of Inventions in Geneva Reveals More than 40 Scientific and Technological Innovation Achievements from Hong Kong //