Just in:
Results of the ixCrypto Index Series Quarterly Review (2025 Q2) & IX Digital Asset Industry Index Series Half Yearly Review (2025 1H) // “Eternal City” Pompeii Exhibition Opens in Hunan, Marking New Sino-Italian Cultural Exchange // CGTN: Beauty in diversity: How wisdom at Nishan Forum inspires global modernization // Can India Emerge As The Trusted Leader Of Global South Like Earlier Years? // Musk Alleges Grok Was Misled and Predicts Tech Breakthroughs // Celebratory 911 Club Coupe Marks Half-Century Porsche Partnership // Galaxy AI Elevates On‑Device Intelligence with Privacy at Core // OPEC+ Eyes Pause in Production Rises After September Surge // Anhui Unveils Teaser for 2025 World Manufacturing Convention, Extending a Global Invitation to Innovate Together // Behomes Launches Behomes Hub – Cashback & Networking App for Real Estate Professionals // Nvidia is the dream stock of our lifetime! // Abu Dhabi’s Masdar and Iberdrola Back £5 Billion UK Offshore Wind Venture // TÜV SÜD Appoints Interim Leadership Following CEO Transition // Air Arabia Reinitiates Sharjah–Damascus Flights // Record Global Interest Drives CDB’s Dual‑Currency Bond Triumph // BRICS Pledge Cooperation, Not Confrontation With U.S. // UAE Hits Milestone with EU Delisting From High‑Risk Financial Watchlist // DNA‑Crafted Nanomachines Self‑Assemble in Water // Stonepeak Secures Strategic Co-Control of IFCO Stake // Sharjah Elevates Real‑Estate Platform with New Digital Portal //

PR trends Dubai-based brands shouldn't ignore in 2017

1483642209 Anastasiya Golovatenko

Time runs fast, and as many other things public relations and the overall way of communication have gone through an amazing transformation over the past years.

ADVERTISEMENT

To stay ahead of changes businesses must continuously adapt – be it how they operate, motivate their team, manage finances or conduct communications with their target audience. While advertising and more traditional ways of communication are losing consumers’ trust, businesses that master the new ways of connecting with their audience will continue to evolve.

So, what are some of the fast-growing trends that brands shouldn’t ignore?

The power of personal branding and thought leadership

While reports show that consumers in the GCC region are the most active media users globally, spending almost 10.9 hours a day consuming media content, it doesn’t mean that they will trust your messages right away. To earn that trust brands need to start tailoring the information when addressing their particular key audience as well as be knowledgeable, experienced, and useful in everything that they share.

Bearing this in mind, one of the newest PR trends, especially for those who operate in the B2B sphere, is to become a thought leader.

ADVERTISEMENT

Top executives can get noticed and respected by showing that they are an authority on a particular subject. People like to connect with people, and they can connect with your business more easily if you tell its story. There are many ways how people in business can establish themselves as thought leaders – by giving an interview or publishing educational articles, opinion pieces or even blog posts and videos that can be of interest to their audience. It all helps build authority more naturally.

Visual storytelling

Researchers state that human attention span has shortened to 15-20 seconds due to heavy use of digital technologies. Our lives are more digitally affected than ever before – people prefer to read less and consume the information more in a visual way. But how many brands are ready now to provide information in this way? This is one of the reasons to start paying more attention to developing visual content in 2017 – be it graphs, diagrams, images, slideshows or video clips.

Influencers vs. media

While consumers’ trust in advertising has dropped significantly, traditional media that doesn’t innovate start losing its influence as well. The new generation of “prosumers” or proactive consumers tend to trust more someone who is alike.

The Nielsen survey confirms these trends as well stating that 92 percent of us trust recommendations from individuals we may not even personally know! Eight in ten global respondents say they completely or somewhat trust word-of-mouth as well as the recommendations of friends and family. Thus, influencers and bloggers become a new more effective alternative to media and an integral part of any marketing campaign. This means that if brands don’t consider including an influencer marketing programme into their communication plans for 2017, they risk being left behind.

Digital is the new king

Brochures, catalogs, and informational sheets about your company are becoming a thing of the past. The ‘era of mobile first’ dictates its rules with mobile, apps, Internet and social media to be the first touch points and a way of life for many people.

As communication evolves and transforms, it is important for brands to understand how the digital world is organised and to take benefits of the latest technologies to transfer messages to their key audience. Is your website up and running well? Do you invest in online marketing to connect with your potential customers? Is information about your company easily accessible online via your social media channels or media platforms? Whether you operate in B2B or B2C, make sure your business is present online and strategically connected with your key audience. There are tons of opportunities out there…

Human era communication

With the rise of social media, consumers are now empowered than ever before and prefer to communicate with brands directly. Bearing in mind this more personalised way of communication, businesses should remember that they can’t be robotic anymore and need to adopt more human features.

They should change the way how they talk with their consumers (through a website, social media channels, phone, and so on) and tailor their messages even more so to be heard and be able to address their customers’ needs. Communication requires a bit different approach now – one that touches on human emotions and habits. While words like ‘leading’ and ‘innovative’ have been popular, now the latest trend for brands is to simply be human…

Source link


Notice an issue?

Arabian Post strives to deliver the most accurate and reliable information to its readers. If you believe you have identified an error or inconsistency in this article, please don't hesitate to contact our editorial team at editor[at]thearabianpost[dot]com. We are committed to promptly addressing any concerns and ensuring the highest level of journalistic integrity.


ADVERTISEMENT
Just in:
Galaxy AI Elevates On‑Device Intelligence with Privacy at Core // CGTN: Beauty in diversity: How wisdom at Nishan Forum inspires global modernization // Record Global Interest Drives CDB’s Dual‑Currency Bond Triumph // BoE charts new wholesale terrain for stablecoins and tokenised assets // OPEC+ Eyes Pause in Production Rises After September Surge // Celebratory 911 Club Coupe Marks Half-Century Porsche Partnership // ADNOC Gas Signs $400 Million LNG Deal with SEFE // IIT Delhi and TeamLease EdTech Kick‑start AI for Healthcare Executive Programme // UAE Hits Milestone with EU Delisting From High‑Risk Financial Watchlist // Ten Tips for a Healthy Summer Garden // “Eternal City” Pompeii Exhibition Opens in Hunan, Marking New Sino-Italian Cultural Exchange // Sharjah Elevates Real‑Estate Platform with New Digital Portal // Nvidia is the dream stock of our lifetime! // Air Arabia Reinitiates Sharjah–Damascus Flights // Qingzhen’s Zhanjie Town Leverages Ecological Resources to Drive Industrial Upgrading and Integrate Culture and Tourism for Rural Revitalization // Can India Emerge As The Trusted Leader Of Global South Like Earlier Years? // Nigeria’s Coastal Highway Passes $747 m Funding Milestone // ICONSIAM Showcases Thai Creativity to the World with “Lost in DOMLAND” — Reinforcing Its Role as a Must-Visit Global Art Destination // DNA‑Crafted Nanomachines Self‑Assemble in Water // Dong Yuhui’s Fujian Journey: The Sea’s Lesson – 30% Destiny, 70% Determination //