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Thailand launches women journey campaign

|By Arabian Post Staff|  Tourism Authority of Thailand (TAT) announced the reintroduction of its Women’s Journey Thailand campaign offering a  range of activities, special deals, discounts and privileges in Thailand during  the month of August.

According to the latest statistics of international arrivals to the kingdom, the growth of female travellers has risen significantly over the past few years.

According to Mrs. Srisuda Wanapinyosak, TAT Deputy Governor for International Marketing – Asia and the South Pacific, women today are significant decision makers and have high spending power as well. With a full range of products and services that can serve women’s needs, Thailand can definitely be the ideal destination. The Women’s Journey Thailand campaign will showcase how women travellers can enjoy these products and services at very attractive prices when they visit Thailand in August,she said.

TAT is bringing back several activities launched as part of the inaugural Women’s Journey Thailand campaign, including the Lady Golf Challenge, Lady Celebrities to Thailand, Thailand through Her Eyes, Lady in Thai Fabrics, and Lady Bloggers. These activities are to enhance Thailand’s positive image as one of Asia’s most female friendly destinations.

TAT is collaborating with various tourism-related businesses throughout the country, and has classified the products and services for women travellers into seven types. These include accommodation (hotels and resorts); health, beauty and spa services; shopping malls, dining and restaurants; recreation and entertainment; such as, theme parks; lifestyle activities; such as, handicraft workshops and fitness, and transportation services; such as, airlines and car rentals.

The airports of Thailand and the Immigration Bureau will provide special ‘pink lanes’ for women travellers who visit Thailand in August.

The TAT director said the Middle East office received a 13% increase in tourist arrival in 2016 compared to 2015 and it was aiming to increase the number of overseas travellers to  .5 million this year. The plan is to attract more tourists during the green season which will fall from May-August.