VOYEX is the first female-founded Private Jet and 360-Luxury Solutions company in the MENA region, proudly pioneering the way for diversity in the industry and championing women as they make their move to the skies and executive roles.
Founded by Lilit Avetikyan, an accomplished executive with 11+ years in the aviation industry, VOYEX stands out for travellers seeking a truly curated end-to-end journey.
We speak with Avetikyan, the CEO, as she shares her strategic plans for the business.
Lilit Avetikyan
What is the defining characteristic of VOYEX, and could you elaborate on what is meant by offering a complete 360-luxury solution?
Our business connects both Aviation and Lifestyle. Committed to trust, safety, comfort and excellence, we have a global flight network exceeding 20,000+ from Light Jets through to Ultra Long Range, and also access to exclusive aircrafts that are not available publicly. Our pricing stands out as competitive, made possible through our strong partnerships with operators and strategic utilization of empty leg charters.
‘VOYEX Living’ is synonymous with our limitless approach that covers business and leisure needs, an ultra-personalized service that covers all touch-points designed to elevate everyday living – the VOYEX way.
More than just jet charters and sales, we provide a ‘value-add’ in all our dealings whether that’s B2B with aircraft management, marketing, cargo, destination management; or B2C with noticeable touches such as complimentary pick up and drop off at any VIP terminal, an exceptional concierge service unlocking a world of exclusive local and international experiences appealing to all passion points, access to VIP events, access to our extraordinary assets and talent which are distinctive to us.
What are some of the key personalized services that are unique to VOYEX?
In a society where many people find themselves time-poor and neglecting self-care, we acknowledge the rapid pace of modern life and the resulting stress. With our ethos to ‘travel with purpose’, we are the first to offer Executive and Performance coaching onboard as an option for travellers. This approach combines mindset and high-performance coaching to address the wellbeing of our passengers.
By having their preferred coach guide them to look at their business and personal life, offering emotional regulation and stress management – and then connecting and integrating these elements for overall improvement, we’re packaging it in a way to enable our clients whether traveling solo, or with their team, to take the opportunity to adapt the tools and skills to ensure they’re functioning at their best.
We’re also dedicated to rekindling a sense of adventure in people’s lives, awakening their senses, and introducing the thrill of ‘mystery flights’ to destinations in around the globe. These memorable flights can be purchased individually or with a small group, offering an all-encompassing experience.
Our packages include private jet travel, ground transportation, extraordinary accommodation and experiences, all culminating in an unforgettable voyage. To keep the mystery, passengers are notified with instructions on what to pack for either a summer or winter getaway. A delightful surprise and a truly unforgettable experience.
Tourism plays a central role in the UAE and Saud Arabia’s transformation. With goals of attracting millions of international visitors annually, how do you plan to boost the local economy and contribute towards its 2030 goals across the region?
With the significant rise in the tourism sector, we have noticed the demand for air charter services. We’re working with tourism boards and local tour operators to manage this surge of local and international tourists visiting these iconic destinations.
We are dedicated to balancing economic growth and creating valuable employment opportunities with social responsibility, ensuring a holistic and sustainable approach in all our actions. By designing meaningful travel experiences that appeal to corporates and HNWI, we work closely with the community to promote entertainment and cultural activities, including pilgrimage packages to the holy cities.
What is VOYEX’s vision for the future and its growth plans in the private aviation industry?
We are based in Dubai and look towards future expansion to Saudi Arabia. Our vision is to establish ourselves as the premier upscale private aviation lifestyle brand with specialized knowledge and focus in the Middle East, Africa, Asia and beyond.
The key takeaway from the European Business Aviation Convention (EBACE) in Geneva, is reimagining how we live and spend our time efficiently and sustainably, that’s the way of the future. We work with new models like the Bombardier Global 7500, capable of flying from one end of the world to the other, over a distance of 14,260 kilometers in 17 hours non-stop; and we look forward to welcoming electric aircrafts, ‘flying taxis’ that will be operating in Dubai and Abu Dhabi as early as 2025.
With the business jet industry to grow by nearly 14% over the next five years, demand for sustainable aviation fuel (SAF) is rising. The drop-in fuel made from sustainable feedstocks, enables our industry’s goal of achieving net-zero carbon emissions by 2050.
Ultimately, our business is committed to purposeful travel and aligning with philanthropic causes that resonate with our core values. To ensure we make a positive impact, we prioritize sustainability in our operations and foster a supportive environment for our people and the diverse cultures we visit.
Also published on Medium.
