Google Pay, a leading digital payment platform in India, has introduced a convenience fee for users settling utility bills via credit and debit cards. This development marks a significant shift from the platform’s previous policy of offering fee-free transactions for essential services such as electricity and gas.
The newly imposed charges range between 0.5% and 1% of the transaction amount, in addition to the applicable Goods and Services Tax . For instance, a user paying an electricity bill of ₹2,000 through a credit card may incur a convenience fee of up to ₹20, plus GST. These fees are applicable exclusively to payments made using credit and debit cards; transactions conducted directly through UPI-linked bank accounts remain exempt from such charges.
This move aligns with a broader trend in the digital payments industry, where platforms are exploring monetisation strategies to offset operational costs associated with payment processing. The National Payments Corporation of India had previously introduced an interchange fee of up to 1.1% on UPI transactions exceeding ₹2,000 when conducted through Prepaid Payment Instruments such as digital wallets. However, it’s important to note that this interchange fee is typically borne by merchants, and standard UPI transactions between bank accounts continue to be free for consumers.
The introduction of convenience fees by Google Pay may influence user behaviour, potentially prompting a shift towards alternative payment methods that do not attract additional charges. Users aiming to avoid these fees are encouraged to utilise UPI-linked bank account payments, which continue to offer a cost-free experience for bill settlements and other transactions.
